rakuten-mediaforge



Today’s Burning Question: Marketing Implications of Google Glass

Written on
December 24th 2013
Author
Mike Daly

EDITOR’S NOTE: This article, originally published on Feb. 25, 2013, placed at No. 17 in our 20 most popular articles of the year. ADOTAS – Another day, another screen size! On the heels of Google’s unveiling of new details about Google Glass, we asked our panel of movers & shakers: “How will ... more...

Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands

Written on
December 12th 2013
Author
AdotasWire

SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers now have a new way of driving intelligent digital marketing campaigns using CRM and purchase history data through the powerful combination of Rakuten MediaForge’s retargeting and display platform and LiveRamp’s proven data onboarding technology. more...

AFAIK: Rubicon Project, Rakuten MediaForge, Mixpo, ClickTake, Viralheat, FOMG

Written on
April 30th 2013
Author
Mike Daly

ADOTAS — The email carrier has been working extra hard on this very busy Tuesday news day. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Rubicon Project has been ranked #1 by comScore in terms of U.S. Internet reach for the past 10 months, and its reach continues to ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on
February 15th 2013
Author
Mike Daly

  … Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to connect ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...