rae-morris



Music Hath Charms to Open Consumers’ Wallets (And the Top Brands Know It)

Written on
November 14th 2013
Author
Richard L. Tso

ADOTAS – Pop. Electronica. Rap. Music undoubtedly has a powerful influence on people’s moods and productivity, and  in a recent survey, 51 percent of respondents said they view music events as the No. 1 way to build a positive association towards a brand. In fact, 65 percent of people consider ... more...

‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on
January 2nd 2013
Author
Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 ... more...