radiumone
ADWEEK: Suspicious Web Domains Cost the Online Ad Business $400M Per Year
ADOTAS (via ADWEEK) – According to an analysis by RadiumOne, there are 1,724 Web domains that share at least 10 percent of their audience with a group of worst-offender sites uncovered by Adweek, and 254 domains have an overlap of greater than 50 percent. Among the companies showing up include [...] more...
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...
The Big Data Fallacy: Is Your Targeting Data Transsexual?
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect [...] more...
Social Study: 45% of Viewers Will Research Brands Based on Super Bowl Spots
Now that the Super Bowl is over, the real fun is just beginning as advertisers scramble to measure the impact of ad campaigns and commercials that premiered during the game. While Twitter and Instagram have released social trend data about the uptick of social sharing and hashtag usage during the [...] more...
Facebook Moves to Ban Apps Tapping Into Social Graph Data
Facebook is common backbone for many of the most popular social apps on the market today. An app has very little chance to succeed it doesn’t allow users to tap into their curated social graph and friend list already on Facebook. The world’s largest social network has spent over [...] more...
Industry Leaders Offer Predictions for 2013 (Part 9)
1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers. Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, [...] more...
RadiumOne Announces Integration with Facebook® Exchange Real-Time-Bidding System
SAN FRANCISCO (November 29, 2012) – RadiumOne, a leader in social advertising for the web, today announced its integration with Facebook Exchange (FBX), Facebook’s (NASDAQ: FB) recently launched real-time-bidding (RTB) system. Seamlessly integrated into the FBX platform, RadiumOne’s social advertising platform leverages real-time sharing data to identify intent, fuel audience [...] more...
ad:tech New York 2012: ‘Angry’ Protesters, The Rise of Mobile & Death to Banners
Last Thursday, protests erupted outside of the Javits Center in New York City on the final day of ad:tech New York. A group of over 100 people gathered together outside of the event in protest, pumping their fists and screaming at the tops of their lungs. Were they American conservatives [...] more...
The Death of Display (As We Know It)?
Hold onto your hats: Yes, the banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...
Ad Week 2012 Preview: Putting the ‘AWE’ in Awesome
It’s that time again where the world’s leading advertising industry giants are set to descend on Manhattan to talk shop, sip scotch and share insights about the latest trends in digital, print, mobile, social and entertainment. This year, technology will take center stage throughout the trade conferences, industry sessions and [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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