radiumone



Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the ... more...

RadiumOne Appoints New CFO As Rapid Growth Continues

Written on
March 10th 2014
Author
Press Release

SAN FRANCISCO, March 9, 2014 (ADOTAS) – RadiumOne, the leading global programmatic advertising platform for brands and advertisers, announced the appointment of Anna Baird (pictured) to its leadership team. Baird will oversee RadiumOne’s finance, accounting and operations departments. The executive hire comes as RadiumOne continues its rapid expansion with over 125 percent ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet

Written on
December 11th 2013
Author
Richard L. Tso

ADOTAS – The hallowed halls of online advertising are no longer safe. The topic of ad fraud has recently forced its way into the spotlight, even though its nefarious practice has been around for decades. Click fraud, pixel-jacking and the rise of botnet traffic, coupled with the industry’s lack of ... more...

Former California State Controller Westly Joins RadiumOne Board; IPO in the Offing?

Written on
November 22nd 2013
Author
Mike Daly

ADOTAS — Politics and technology do mix, as newly appointed RadiumOne board member Steve Westly (pictured) can attest. The former California State Controller, who  ran for  governor of the Golden State back in 2006, has also held executive positions at eBay and served as a board member of Tesla Motors ... more...

Facebook Unveils #Hashtag Strategies for Advertisers

Written on
June 17th 2013
Author
Richard L. Tso

ADOTAS — After months of speculation, Facebook has finally announced that it will be incorporating hashtags onto the world’s largest social network. Hashtags have become widely popular on other social sites like Twitter and Instagram, providing a way for people to categorize and search for their social shares across the ... more...

Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game

Written on
May 22nd 2013
Author
Richard L. Tso

ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

ADWEEK: Suspicious Web Domains Cost the Online Ad Business $400M Per Year

Written on
April 22nd 2013
Author
AdWeek

ADOTAS (via ADWEEK) – According to an analysis by RadiumOne, there are 1,724 Web domains that share at least 10 percent of their audience with a group of worst-offender sites uncovered by Adweek, and 254 domains have an overlap of greater than 50 percent. Among the companies showing up include ... more...