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Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...

OPINION: Our Focus on Remnant is Costing Us Brand Dollars

Written on
March 13th 2013
Author
Raj Chauhan

Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and years [...] more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This [...] more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to [...] more...

HipCricket En Espanol

Written on
August 18th 2008
Author
Sarah Novotny

ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this [...] more...

Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms

Written on
March 7th 2008
Author
Sarah Novotny

ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...

The Internet Passes Radio In The Marathon For Ad Spend

Written on
December 17th 2007
Author
Sarah Novotny

According to ZenithOptimedia, online advertising is anticipated to surpass radio advertising next year. Online ads are expected to take an increased share of the global advertising market from 8.1% to 9.4%. Radio is projected to decrease from 8.2% to 7.9% next year according to a report in courant.com. Zenith has also [...] more...

Google Tight-Lipped On U.K. Spectrum Bid

Written on
December 14th 2007
Author
cnet

The term “digital dividend” refers to the freeing up of radio spectrum over the next five years, when analog television and radio signals are switched off and replaced by digital. On Thursday, Ofcom, the telecommunications regulator, gave further details of how it would carve up and sell the spectrum ranges that [...] more...

dMarc Founders Depart as Google Struggles to Sell Radio Ads

Written on
February 12th 2007
Author
Sarah Novotny

Last Friday, Google confirmed the departure of dMarc founders Chad and Ryan Steelberg. Google bought dMarc Broadcasting, a company that injects advertisements into terrestrial radio station programming, in early 2006 in an attempt to take its advertising system beyond the internet. Google has not been able to sign a definitive deal [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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