radio
HipCricket En Espanol
ADOTAS — Univision Communications Inc., the Spanish-language media company, announced today that as part of its digital strategy, it plans to expand the delivery of mobile solutions to the local marketplace through Univision Radio, the Spanish-language radio group in the United States. The firm has partnered with HipCricket for this [...] more...
Supersonic: CBS and AOL Radio Merge Channels, Ad Sales Platforms
ADOTAS — CBS Radio and AOL Radio today announced a new partnership today: the two stations will combine forces, giving millions of listeners free access to both stations. They also plan to cook up several product enhancements – including a new player. When AOL’s stations are integrated into CBS’s operations, the [...] more...
The Internet Passes Radio In The Marathon For Ad Spend
According to ZenithOptimedia, online advertising is anticipated to surpass radio advertising next year. Online ads are expected to take an increased share of the global advertising market from 8.1% to 9.4%. Radio is projected to decrease from 8.2% to 7.9% next year according to a report in courant.com. Zenith has also [...] more...
Google Tight-Lipped On U.K. Spectrum Bid
The term “digital dividend” refers to the freeing up of radio spectrum over the next five years, when analog television and radio signals are switched off and replaced by digital. On Thursday, Ofcom, the telecommunications regulator, gave further details of how it would carve up and sell the spectrum ranges that [...] more...
dMarc Founders Depart as Google Struggles to Sell Radio Ads
Last Friday, Google confirmed the departure of dMarc founders Chad and Ryan Steelberg. Google bought dMarc Broadcasting, a company that injects advertisements into terrestrial radio station programming, in early 2006 in an attempt to take its advertising system beyond the internet. Google has not been able to sign a definitive deal [...] more...
Coming Soon: Google AdWords for Radio?
Nothing much happened after Google acquired radio ad management company dMarc Broadcasting earlier this year for $102 million, causing speculations about a possible radio advertising service to quickly go underground… until now. According to Google’s Inside AdWords blog, Google has begun testing audio ads among a small number of U.S. [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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