radio



Why Musicians and Advertisers Need Streaming Internet Radio

Written on
December 15th 2014
Author
Bret Kinsella

Taylor Swift ignited a renewed debate about music industry revenue and the impact of Internet radio on artists. Like many debates what you believe may be driven more by where you stand than by reality. On one side you have artists and music labels that have experienced a decade long ... more...

NPR to Leverage XAPPmedia’s New Interactive Audio Content Ads

Written on
October 2nd 2014
Author
Adotas

XAPPmedia, known as the provider of  interactive audio advertising services, has launched interactive audio advertising service called XAPP Content Promos. This is a proprietary voice interaction solution that allows consumers to access content by speaking while using audio apps. The microphone on mobile devices is used to allow the 100 ... more...

How to Motivate, Maintain and Convert Internet Radio Listeners

Written on
September 4th 2014
Author
Pat Higbie

With U.S. mobile advertising spending expected to reach $17.7 billion in 2014 (source: eMarketer), the ability to effectively engage mobile users is becoming crucial. It’s one thing to serve impressions on mobile. It’s another to create two-way engagement that provides measurable benefits to advertisers. Thanks to digital audio services ranging from ... more...

5 Questions to Consider Before Investing in Your Next CRM System

Written on
November 4th 2013
Author
Ray Kingman

ADOTAS – Many of today’s marketing organizations have made significant investments in CRM systems, analytic tools and marketing automation platforms to better identify, understand and connect with their customers and prospects. But making the most of these investments is no small task and each new platform, system or solution comes ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

OPINION: Our Focus on Remnant is Costing Us Brand Dollars

Written on
March 13th 2013
Author
Raj Chauhan

Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and years ... more...

Entertainment Unicasting: The Meeting Ground for Gen X and Gen Y Advertising

Written on
February 11th 2013
Author
Marlee Rosen

Generation X encompasses the 44 to 50 million Americans born between 1965 and 1980. Members of Generation X are largely in their 30s and early 40s. On the whole, they are more ethnically diverse and better educated than the Baby Boomers. Over 60% of Generation X attended college.  This ... more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...