quantcast
Judge Tosses Flash Cookies Suit Against Specific Media
ADOTAS – Another page is turned in the Flash Cookies saga. Yesterday a federal judge dismissed a suit against Specific Media over its use of Flash Cookies after determining the plaintiffs had no legal basis to support their claims. Last August, six web users filed suit against Specific Media in the [...] more...
PubMatic Offers Pubs Easy Access to Third-Party Data
ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will [...] more...
Wunderground Redesign Woos Advertisers
ADOTAS – Early spring, the groundhog proclaimed, and we New Yorkers snorted as we slipped and slided our way through an ice storm. People in Chicago were too snowed-in to comment. Groundhog Day also marked the launch of the redesigned Wunderground (short for Weather Underground) site, the self-proclaimed David facing The Weather [...] more...
C Is for Cookie, and Cookie Is Forever
ADOTAS – The New York Times doesn’t ask developer Samy Kamkar if a million MySpace friends was worth three years of probation, the sentence he received after he unleashed the infamous Samy Worm, which infected and crashed MySpace in 2005. That’s ’cause his latest little toy, the evercookie, is far [...] more...
Quick Hits: AdXpose APIs, Q Interactive’s Media-Buying Extension
ADOTAS – MPire, makers of advertising verification and optimization technology AdXpose, have introduces a series of APIs that allow ad agencies, networks, exchanges and demand-side platforms to integrate AdXpose campaign data and tools into existing technology platforms rather than separately use the AdXpose reporting portal. – Digital Agency Q Interactive has [...] more...
Quantcast Takes Pride in Being #3
ADOTAS – Sure, everyone’s heard of that Facebook thing and I guess Google is still sorta cool after all these years, but Quantcast — that’s the up-and-comer to keep your eye on. Standing tall behind Facebook and Google, Quantcast took the title of third-most innovative web company of 2010 from Fast [...] more...
Quantcast looking to raise funds
ADOTAS — The audience measurement service, which recently launched a targeted ad platform that helps advertisers define and buy audiences online, wants to raise $50 million in funds. According to peHub, the San Francisco-based provider of online audience analytics is looking to raise around $50 million at a $300 million pre-money [...] more...
Quantcast Wants Its MTV
ADOTAS – Quantcast is aiming to help help herd, quantify and monetize MTV’s disparate Internet audience. The open direct-measurement service announced that MTV Networks will deploy Quantcast solutions across its online portfolio in a bid to enhance its ability to quantify unique audiences and ultimately deliver greater value to its [...] more...
Why Did Yahoo’s Teresi Jump to Quantcast?
ADOTAS – Yahoo’s erstwhile senior vice president Todd Teresi has jumped ship to join Web metrics shop Quantcast. Teresi joins Quantcast as its chief revenue officer. Many are wondering: why would a Yahoo vet of 10 years, most recently as the leader of its network biz, jump to a startup [...] more...
Hyper-Local CitySquares Fastest-Growing Search Site
ADOTAS – The hyper-local search site, CitySquares.com, has become the fastest-growing search site, Quantcast reports. It’s also the premiere hyper-local search site in New England, New York City and eastern New York State. Currently, the site has more than 500,000 users and hope to reach 1 million by September. Since expanding [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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