qr-codes



Relaunched Platform Expands Possibilities of Mobile Consumer Engagement

Written on
March 20th 2014
Author
AdotasWire

NEW YORK, March 20, 2014 (ADOTAS) – Scanbuy, the leading mobile engagement solutions provider, today announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as ... more...

The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

New Ad Trend Report Decodes How Brands Can Best Merge and Converge Channels

Written on
November 6th 2012
Author
AdotasWire

Scanable QR codes on items like toys, housewares, clothing and even (gasp) headstones. Coupons that can be received and redeemed in real-time, via mobile apps and solutions. Location-aware digital signs that can “talk” and even reserve your place at a nearby restaurant or bar. Interactive kiosks that recognize and greet ... more...

SouthStar Communities Selects Hipcricket for Lead Generation

Written on
October 25th 2012
Author
AdotasWire

NEW YORK (October 24, 2012) –Hipcricket® (“Hipcricket”), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc.  (OTCBB: AUGT or “Augme”), was selected by residential real estate development company SouthStar Communities for its lead generation program. The company is using Hipcricket’s AD LIFE® platform including mobile web, QR codes ... more...

Vibes Brings Apple’s Passbook To Life With Catapult™ Mobile Pages

Written on
September 21st 2012
Author
AdotasWire

CHICAGO (September 21, 2012)— Vibes, a mobile marketing and technology company, is debuting Catapult™ Mobile Pages with Passbook integration. Mobile consumers who updated their iPhones this week with Apple’s new iOS 6 software are now looking to fill Passbook with compelling content. This first-to-market solution from Vibes allows retailers and ... more...

When Marketers Get It Right With QR Codes

Written on
October 27th 2011
Author
David Javitch

ADOTAS – The concept of mobile activated barcodes, like QR Codes, has recently fascinated marketers. What could be better than sending people from traditional, static media to digitally engaging content in one click? You can even track those clicks to determine effectiveness of your messaging if the right ... more...

Distinguishing Between Mobile and Portable

Written on
May 13th 2011
Author
Leslie Hale

ADOTAS – With the rapid growth of the smartphone market and the iPads 2010 kickstart to the lackluster tablet market, what is the impact to marketing? For starters, the overall proliferation of these devices means that your ability to reach your audience increases. But in order to leverage the potential ... more...