q-interactive
Kitara’s Growth Gambit Pays Off With Acquisition
ADOTAS – A growth gambit during lousy economic times has paid off in spades for Kitara Media as the company announced that is has been acquired by Selling Source, which provides technology and marketing services to the specialty finance sector. In February demand-side platform and performance marketer Kitara, which proclaimed 300% [...] more...
Quick Hits: AdXpose APIs, Q Interactive’s Media-Buying Extension
ADOTAS – MPire, makers of advertising verification and optimization technology AdXpose, have introduces a series of APIs that allow ad agencies, networks, exchanges and demand-side platforms to integrate AdXpose campaign data and tools into existing technology platforms rather than separately use the AdXpose reporting portal. – Digital Agency Q Interactive has [...] more...
Q Interactive Acquires Experian’s Vente
ADOTAS – With its second acquisition in less than six months, Q Interactive is bulking up to become more than just an ad network, but a data powerhouse and an unparalleled resource for behavioral targeting. The company announced it has acquired consumer survey kingpin Vente from Experian, a move that [...] more...
Hiring Round-Up: Pontiflex, Nurun, InsightExpress
ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, [...] more...
Intrepid Investments Acquires Q Interactive
ADOTAS – Tech-focused merchant bank Intrepid Investments, LLC has snapped up digital marketing provider Q Interactive in a bid to boost its growing portfolio of data-driven interactive shops. Intrepid bought Q Interactive from Landmark Communications. Financial details were not disclosed. Q Interactive operates the Internet’s largest post registration-based lead gen network. [...] more...
Q Interactive Launches Predictive Ad Network
ADOTAS – Digital marketing shop Q Interactive has launched a predictive behavioral ad network. In what it describes as a display advertising network solution, Q Interactive said the service uses a combination of offline data and online self-reported geo-demographic, behavioral and transaction-based data to proactively predict which consumers are most [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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