pubmatic



PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Sony Advertising Subsidiary Chooses PubMatic for Publisher Sales

Written on
January 21st 2014
Author
Press Release

REDWOOD CITY, Calif., : January 21, 2014 — (ADOTAS) PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
Press Release

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

PubMatic Launches Self-Service Open SDK

Written on
November 6th 2013
Author
Press Release

NEW YORK, November 6, 2013 (ADOTAS) — Today PubMatic, the digital media platform for publishers, announced that it will open its mobile software development kit (SDK) for premium publishers to all app providers, establishing a new self-service solution for mobile monetization driven by the desire to work with app providers at ... more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Forrester’s SSP Report Released

Written on
January 3rd 2012
Author
Brian LaRue

ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy ... more...

Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015

Written on
October 13th 2011
Author
Gavin Dunaway

ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as ... more...

Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates

Written on
October 6th 2011
Author
Gavin Dunaway

ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time ... more...