pubmatic
Forrester’s SSP Report Released
ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates
ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...
Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant
ADOTAS – Supply side platform PubMatic has found the exact right fit for the new role of president: Kirk McDonald, previously president of Digital for Time. Before his tenure at Time, McDonald served as chief advertising officer of the Fortune|Money Group. Prior to that, he did some time at Microsoft, [...] more...
Google Might Dominate Display With Admeld in Pocket
ADOTAS – Google has made it well known for a while that it aims to rule the online display space, which Chairman and former CEO Eric Schmidt said could reach revenue heights of $200 billion (up from the $50 billion estimate Google’s display team hit me with last year). The [...] more...
PubMatic Reels in Revenue Optimizer ReviNet
ADOTAS – Big fish eat the little ones, even in the sell-side waters. Publisher revenue optimizer PubMatic has acquired ReviNet, adding the 57 brand-name publishers that use the Boston company’s services to the PubMatic portfolio. Some of the names you just might recognize: The Christian Science Monitor, A.H. Belo, Boston [...] more...
PubMatic Offers Pubs Easy Access to Third-Party Data
ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will [...] more...
Delivering Value in a Multi-Platform World
ADOTAS – If there is one thing I learned after spending several days at Digital Publishing Summit 2011 in Deer Valley, Utah, it’s that the people in this industry really love what they do. It’s not easy walking past world-class spring skiing in what is arguably the United States’ best [...] more...
Admeld Passed on Google Acquisition
ADOTAS – It’s become the fashionable thing to turn down a Google acquisition offer: Mark Zuckerberg brushed off Big G’s offer for Facebook years ago, Twitter reportedly balked at a puny price, Yelp said forget it and even Groupon stuck up its nose (though after its Super Bowl ad debacle, a [...] more...
RTB Finally Getting Some Standards
ADOTAS – There are few things that will bring fierce industry rivals together at a table for discussion, but one is certainly standards. Corralling the largest players in the ultra-competitive display-side platform and supply-side platform spaces, the OpenRTB initiative aims to develop real-time bidding standards for automating publisher and advertiser guidelines. Participating in [...] more...
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
