pubmatic
Publishers Get Premier Treatment From PubMatic
ADOTAS – PubMatic has upgraded its platform to “Premier,” offering a single dashboard for publisher’s sales and ad ops teams to manage revenue and glean insight into inventory and pricing on both guaranteed and non-guaranteed inventory. The improved platform promises to deliver every demand source for non-guaranteed inventory through an impression-level [...] more...
PubMatic Goes Mobile With Revenue Optimization
ADOTAS – As the mobile ad space lights up with consolidation, it’s not surprising that online ad service providers want to join in the game. Ad revenue optimizer PubMatic has tossed in its quarters by expanding its premium publisher platform to mobile inventory. To simplify the process of monetizing the mobile [...] more...
Reports from the field: Ad Revenue 2009
ADOTAS – The herd shuffled down the darkened corridor, the only light being a faint neon green glow that emanated from the entrance to the theater. Heavy but muffled bass pounded next door and the attendees exchanged glances. “Didn’t you know we were coming to a rave?” someone quipped to his [...] more...
Industry news on hirings, partnerships and new offerings
ADOTAS — Premium Network, Pubmatic, Lyris, HiveMind Marketing, Brand.net and Moire Marketing Partners all recently had annoucements. Andrew Rutledge joins PubMatic as Vice President of Publisher Sales and head of its expanding New York office. Andrew was previously Director of DoubleClick’s agency and advertisers sales. Also, Josh Wetzel has been appointed [...] more...
Online advertising pricing rises after fall
ADOTAS — Cautious optimism seems to be the phrase of the day. Industry ad pricing levels have increased 35 percent since the start of 2009, according to PubMatic, the ad optimization service company. Pricing for ad inventory sold through indirect channels such as ad networks and ad exchanges has steadily increased [...] more...
PubMatic unveils Ad Price Prediction
ADOTAS — The ad optimization company has launched Ad Price Prediction as a key component to its second generation optimization platform. Online publishers can now match with the best ad network or exchange with every single ad impression in real-time with increased precision. Ad Price Prediction lifts publisher revenue by optimizing [...] more...
Hiring, promotions, location and partnerships
ADOTAS — MediaVest USA, Grupo Andrea, Sensis, The Atlantic, Pubmatic and Netshelter Technology Media have announced expansions, hirings and promotions. NetShelter Technology Media: The technology media network announced its expansion into the United Kingdom, opening a London office to be led by former Starcom Mediavest International and IDG veteran Darren Higham, who [...] more...
PubMatic gains funding, launches ad solution
ADOTAS — PubMatic has announced a successful series B financing from various investors, including Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Terms were no disclosed The global ad revenue optimization company also unveiled a new ad solution, PubMatic Premier, which is designed specifically to increase the revenue that large [...] more...
Kontera To Power In-Text Solutions for ScribeFire, Pubmatic
ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and [...] more...
PubMatic Launches Beta Testing
Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions. The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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