pubmatic
Kontera To Power In-Text Solutions for ScribeFire, Pubmatic
ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and [...] more...
PubMatic Launches Beta Testing
Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions. The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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