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pubmatic



AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs [...] more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...

Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like [...] more...

Forrester’s SSP Report Released

Written on
January 3rd 2012
Author
Brian LaRue

ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy [...] more...

Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015

Written on
October 13th 2011
Author
Gavin Dunaway

ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...

Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates

Written on
October 6th 2011
Author
Gavin Dunaway

ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...

Welcome Aboard: McDonald to PubMatic, Irvine to Vibrant

Written on
October 4th 2011
Author
Gavin Dunaway

ADOTAS – Supply side platform PubMatic has found the exact right fit for the new role of president: Kirk McDonald, previously president of Digital for Time. Before his tenure at Time, McDonald served as chief advertising officer of the Fortune|Money Group. Prior to that, he did some time at Microsoft, [...] more...

Google Might Dominate Display With Admeld in Pocket

Written on
June 10th 2011
Author
Gavin Dunaway

ADOTAS – Google has made it well known for a while that it aims to rule the online display space, which Chairman and former CEO Eric Schmidt said could reach revenue heights of $200 billion (up from the $50 billion estimate Google’s display team hit me with last year). The [...] more...

PubMatic Reels in Revenue Optimizer ReviNet

Written on
May 17th 2011
Author
Gavin Dunaway

ADOTAS – Big fish eat the little ones, even in the sell-side waters. Publisher revenue optimizer PubMatic has acquired ReviNet, adding the 57 brand-name publishers that use the Boston company’s services to the PubMatic portfolio. Some of the names you just might recognize: The Christian Science Monitor, A.H. Belo, Boston [...] more...

PubMatic Offers Pubs Easy Access to Third-Party Data

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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