pubmatic



Simeone Joins PubMatic as VP of Programmatic Direct, Engineering

Written on
June 9th 2014
Author
Press Release

NEW YORK, June 9, 2014 (ADOTAS) — PubMatic, the programmatic advertising platform company for leading publishers, announced today that Evan Simeone has joined in the newly created position of Vice President of Programmatic Direct, Engineering. Simeone will lead PubMatic’s move into automated guaranteed and programmatic direct, a complement to the ... more...

Former Hearst Magazines Chair/President Cathie Black Joins PubMatic Board

Written on
May 28th 2014
Author
Press Release

NEW YORK, May 28, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Cathie Black (pictured), the former Chairman and President of Hearst Magazines, was appointed to the company’s board of directors. She joins other board members including Eric Carlborg of August Capital, Amar Goel ... more...

PubMatic Acquires Mocean Mobile

Written on
May 19th 2014
Author
Press Release

REDWOOD CITY, Calif., May 19, 2014 (ADOTAS) — PubMatic, the programmatic advertising platform company for leading publishers, today announced that it has acquired Mocean Mobile (formerly Mojiva), a leading enterprise-grade mobile ad server for publishers, for an undisclosed amount. The combination broadens PubMatic’s existing mobile offering, specifically by supplementing PubMatic’s mobile app, mobile ... more...

PubMatic and xAd Launch Global Location-Verified Mobile Marketplace

Written on
May 16th 2014
Author
Press Release

REDWOOD CITY, Calif. (May 16, 2014) - PubMatic, the programmatic advertising platform company for leading publishers, and xAd, the industry’s leading global location ad platform, today announced the launch of what may be the largest global location-enabled mobile marketplace available today. This partnership will create a location verified programmatic marketplace available ... more...

PubMatic Works with Advance Digital on Multi-Screen Solutions, Appoints Terri Walter as CMO

Written on
February 10th 2014
Author
Mike Daly

NEW YORK,  February 10, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Advance Digital is taking a major step forward and leveraging market efficiencies by expanding its cross-platform programmatic strategy beyond display to include mobile, tablet and video. Advance Digital engaged with PubMatic ... more...

Sony Advertising Subsidiary Chooses PubMatic for Publisher Sales

Written on
January 21st 2014
Author
Press Release

REDWOOD CITY, Calif., : January 21, 2014 — (ADOTAS) PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a ... more...

Integral Ad Science Secures $30 Million in Funding From August Capital

Written on
January 8th 2014
Author
Press Release

NEW YORK, January 8, 2014 (ADOTAS) — Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, today announced that it has received an infusion of $30 million led by August Capital that will be used to support technology and data science ... more...

PubMatic Launches Self-Service Open SDK

Written on
November 6th 2013
Author
Press Release

NEW YORK, November 6, 2013 (ADOTAS) — Today PubMatic, the digital media platform for publishers, announced that it will open its mobile software development kit (SDK) for premium publishers to all app providers, establishing a new self-service solution for mobile monetization driven by the desire to work with app providers at ... more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...