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pubmatic-adprice-index

Study: Online Ad Prices in “Holding Pattern”

Written on: July 15th 2008
Author: Kathleen

ADOTAS – PubMatic has just released some bearish stats: for the third month in a row, its PubMatic AdPrice Index, online ad prices have slipped a smidge. While the decline has been nominal (less than 1%), PubMatic said that the findings lends “credibility to the argument that the slowness in [...] more...

Report: Send Interactive Ad Dollars to Smaller Sites

Written on: April 7th 2008
Author: Kathleen

ADOTAS — Whether it’s on the playground or online, it sometimes seems like the little guys are screwed from the get-go – they just don’t have the tools, technology or infrastructure to compete against the big bullies boys – they’re destined to lose. For years, the Web has been aggrandized as [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...