publishers



Meredith Corporation’s Flagship Brand, Better Homes and Gardens, Appoints Jill Waage As Executive Editor

Written on
December 4th 2014
Author
Adotas

Meredith Corporation, the nation’s leading media and marketing company serving 100 million American women, today announced that Jill Waage has been appointed to the newly created position of Executive Editor for the Better Homes and Gardens brand, and that Oma Blaise Ford will expand her responsibilities as Executive Editor for ... more...

What Publishers Need to Know About Optimizing for Mobile Video Revenue

Written on
November 25th 2014
Author
Josh Speyer

The mobile channel has by now established itself as the future of digital advertising, and the growth shows no signs of slowing. The lion’s share of new investments in digital are going toward the mobile space; every day new technologies emerge in the space, and video is a primary area ... more...

Meredith Corporation Grows Presence in Wedding Market With Mywedding.com Acquisition

Written on
November 17th 2014
Author
Adotas

Meredith Corporation announced today that it has agreed to purchase Mywedding.com, further extending Meredith’s reach to millennial women and the Company’s presence in the $53 billion American wedding marketplace. Mywedding.com, one of the top five wedding websites in the U.S., provides couples with the complete wedding planning product suite. With ... more...

Beyond the Unified Ad Buy: Why Digital Video and Linear TV Must Coexist

Written on
November 17th 2014
Author
Lorne Brown

With more TV buyers snapping up premium digital inventory, more dollars are shifting to digital, which is disrupting traditional ad sales operating models. Last week, Forrester predicted that digital ad sales will overtake TV for the first time in 2016. Convergence isn’t coming — for many, it’s already here. So, how ... more...

Integral Ad Science Forms Strategic Partnership With Yahoo! Japan

Written on
November 13th 2014
Author
Adotas

Integral Ad Science today announced that it is entering the Japanese market, providing brand safety measurements through a strategic partnership with Yahoo! JAPAN. “Following successful launches in many other international markets, Integral Ad Science is thrilled to formally launch our operations in the Japanese market,” said Bryan St. John, SVP International ... more...

Airline Seats in 2015: Why Publishers Need to Pursue Dynamic Pricing in Video

Written on
November 3rd 2014
Author
Brian Stempeck

Look around at the seats the next time you fly. Chances are, you won’t see many empty ones. In part, that’s because airlines work hard to sell most of their inventory. But they don’t just do it by slashing prices. On the contrary, airlines today are flying mostly full planes ... more...

When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources

Written on
October 16th 2014
Author
Caroline Albanese

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital ... more...

Finding Guarantees for Native Inventory

Written on
October 15th 2014
Author
Kevin Van Lenten

When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with the ... more...

How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...