publishers



When It Comes to Premium, Publishers are Leaving Revenue and Performance to Chance

Written on
October 28th 2014
Author
Denise Colella

While Advertising optimization is typically the responsibility of ad operations, it is the underpinning of publishers’ entire businesses. Publishers that deliver to the goals of the advertiser maximize revenue from the campaign and instill loyalty, potentially leading to the investment of more media spend. And yet, many of these same ... more...

Digital.NYC Embraces Curated Content As Publishers Turn to Third-Party Sources

Written on
October 16th 2014
Author
Caroline Albanese

Earlier this month, New York City Mayor Bill de Blasio unveiled Digital.NYC, a first-of-its-kind online platform that will serve as a centralized hub for the City’s tech ecosystem. Taking advantage of the the city’s new “.nyc” domain, the hub aims to provide information and resources to deliver valuable tools for digital ... more...

Finding Guarantees for Native Inventory

Written on
October 15th 2014
Author
Kevin Van Lenten

When an ad vendor promises a revenue guarantee for any amount of your publishing inventory, by all means you should take it. However, you should consider a few few things when accepting guarantees. Here are five things to consider when dealing with native inventory: 1. What is your revenue share with the ... more...

How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Hearst Corporation Forms New Silicon Valley Digital Product Development Group

Written on
September 19th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA–(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Philip ... more...

iStock by Getty Images to disrupt stock photo industry with bold new changes

Written on
September 15th 2014
Author
Press Release

(ADOTAS) Monday, 15 September, 2014 – iStock by Getty Images, the original resource for crowd-sourced royalty-free stock images, media and design elements, today launches a series of major changes to simplify purchasing and make its premium content available to customers for even less.  The far reaching changes, which include simplified ... more...

Meredith’s Allrecipes Magazine To Increase Rate Base To 900,000 In October

Written on
September 9th 2014
Author
Press Release

(ADOTAS) DES MOINES, IA/SEATTLE, WA (September 9, 2014) – Meredith Corporation (NYSE:MDP, www.meredith.com), the nation’s leading media and marketing company serving 100 million American women, announced today that Allrecipes magazine will increase its rate base 40 percent to 900,000 from its current level of 650,000, beginning with the October/November 2014 ... more...

SpotXchange Charts Record-Breaking Q1 with Signing of Industry’s Most Premium Video Publishers

Written on
May 21st 2014
Author
Press Release

DENVER, May 21, 2014 (ADOTAS) — SpotXchange, the trusted platform for video advertising, today announced it has signed a number of the industry’s most premium publishers and achieved record growth, with overall revenue increasing 145% year-over-year (YoY) in Q1. Along with the company’s widely publicized deal with NDN late last year, ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
Press Release

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...