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Will Publishers Soon Be Dominating Mobile Marketing?

Written on
May 6th 2013
Author
Gil Regev

ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to IDC, [...] more...

New Platforms Designed to Help Social Game Developers Manage Rapid Growth

Written on
March 1st 2013
Author
Joseph Pianese

Here are some mind-blowing statistics: Approximately half of all Internet users – about 510 million people worldwide – play social games. About 81 million play at least once a day. Top developers such as Zynga and Electronic Arts have close to 300 million combined active monthly users. Advertisers, developers, and investors [...] more...

IAB Unveils LUMA-esque Ad Tech Chart

Written on
February 28th 2013
Author
Richard L. Tso

We all know about the infamous and often overused LUMAscapes to help identify and organize companies within this fluid ad industry. Now the IAB has gotten its act together to create its own brand-centric ad tech organizational chart that attempts to map the interaction between different parts of the ad [...] more...

Webcollage Launches Content Publishing for SMB Market

Written on
October 17th 2012
Author
AdotasWire

NEW YORK (October 17, 2012) –  Webcollage Inc., an industry-leader in publishing rich product information to retailer websites, and which historically has focused on working with [...] more...

The New Competitive Landscape for Online Advertising

Written on
June 21st 2012
Author
Denise Colella

ADOTAS - Last fall, it was interesting to hear that Microsoft, AOL and Yahoo would collaborate to sell their onlinead space. Before their partnership, there had never been any significant motivation for publishers to partake in this type of collaboration – in fact, many might have said that it was something [...] more...

Key Tips for Publishers to Maximize Their Revenues

Written on
June 18th 2012
Author
Matt Swan

ADOTAS – Performance marketing can provide a fruitful return for individuals who have the resources and inclination to invest in the channel. When starting out as a new publisher, it can initially be difficult to generate significant levels of traffic and income. However, by investing time wisely, publishers will begin [...] more...

What Does the Ideal Publisher Look Like?

Written on
May 21st 2012
Author
Owen Hewitson

ADOTAS – The breadth and variety of growing publishers, and the different methods of promotion they use, proves it’s difficult to identify what attributes an ideal publisher has. It is however, possible to highlight a number of qualities that the best publishers share and what advertisers can look for in [...] more...

Maxifier’s “Economic Router” Aims to Optimize Publisher’s Whole Inventory Stack

Written on
May 1st 2012
Author
Brian LaRue

ADOTAS – Today, Maxifier announced a new addition to its toolkit for publishers to understand the assets of their ad inventory and monetize that inventory more effectively: what it’s calling an “economic router,” which is part of the latest version of its ADMAX platform. In case you’re grumbling about terminology fatigue [...] more...

Google Updates AdSense User Features

Written on
March 23rd 2012
Author
Brian LaRue

ADOTAS – Because Google just can’t stop updating its features for its ad services this week, Google AdSense announced enhanced services today intended to give publishers more control over the ads Google delivers to their websites. As explained in a post product manager Dan Stokeley wrote on the AdSense blog, the [...] more...

Rethinking the Online Ecosystem, Part II: Solutions to Publishers’ Advertising Problems

Written on
March 7th 2012
Author
Walter Knapp

ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly: The [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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