publishers



How to Align Advertiser Goals With Publisher Pay

Written on
September 23rd 2014
Author
Harmon Lyons

Many marketers today are implementing attribution systems to help them determine which channels or publishers contribute to conversions. Attribution systems certainly go a long way in helping advertisers understand how best to spend their marketing dollars. But there’s a bit of a problem, and it’s worth thinking about. Attribution systems can ... more...

Hearst Corporation Forms New Silicon Valley Digital Product Development Group

Written on
September 19th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY and SAN FRANCISCO, CA–(Sep 19, 2014) -  Hearst Corporation today announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The announcement was made by Steven R. Swartz, president and CEO of Hearst Corporation, and Philip ... more...

iStock by Getty Images to disrupt stock photo industry with bold new changes

Written on
September 15th 2014
Author
Press Release

(ADOTAS) Monday, 15 September, 2014 – iStock by Getty Images, the original resource for crowd-sourced royalty-free stock images, media and design elements, today launches a series of major changes to simplify purchasing and make its premium content available to customers for even less.  The far reaching changes, which include simplified ... more...

Meredith’s Allrecipes Magazine To Increase Rate Base To 900,000 In October

Written on
September 9th 2014
Author
Press Release

(ADOTAS) DES MOINES, IA/SEATTLE, WA (September 9, 2014) – Meredith Corporation (NYSE:MDP, www.meredith.com), the nation’s leading media and marketing company serving 100 million American women, announced today that Allrecipes magazine will increase its rate base 40 percent to 900,000 from its current level of 650,000, beginning with the October/November 2014 ... more...

SpotXchange Charts Record-Breaking Q1 with Signing of Industry’s Most Premium Video Publishers

Written on
May 21st 2014
Author
Press Release

DENVER, May 21, 2014 (ADOTAS) — SpotXchange, the trusted platform for video advertising, today announced it has signed a number of the industry’s most premium publishers and achieved record growth, with overall revenue increasing 145% year-over-year (YoY) in Q1. Along with the company’s widely publicized deal with NDN late last year, ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
Press Release

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Dynamix Introduces New Video Monetization Platform for Digital Publishers

Written on
November 21st 2013
Author
Press Release

NEW YORK, November 21, 2013 (ADOTAS) – Dynamix, today announced the launch of its new video monetization platform for publishers and content distributors. The Dynamix Publisher Platform expands on the company’s STREAMx dynamic video creative platform to enable the automatic delivery of both personalized and localized video advertising at scale ... more...