publishers
Publishers Get Premier Treatment From PubMatic
ADOTAS – PubMatic has upgraded its platform to “Premier,” offering a single dashboard for publisher’s sales and ad ops teams to manage revenue and glean insight into inventory and pricing on both guaranteed and non-guaranteed inventory. The improved platform promises to deliver every demand source for non-guaranteed inventory through an impression-level [...] more...
Real-Time Will Redefine Media-Buying Efficiency
ADOTAS – Media buying is inefficient, says Forrester Consulting, and it can’t keep up with the swelling volume of online inventory. However, the real-time process, now in the experimental phases, will improve efficiency dramatically by 2011. AdMeld commissioned the firm to study real-time media buying and its effects on the various [...] more...
What Will Save Journalism? Apparently Not Advertising
ADOTAS – Mark Cuban — digital entrepreneur, chairman of HDNet and vocal owner of the Dallas Mavericks — is notorious for being outspoken and he played to character during his OnMedia 2010 keynote and domination of the obligatory “Lordy, Who Will Save Journalism?!?” panel that opened the second day of [...] more...
Sick of Ad Networks? Start Your Own
ADOTAS – Last month media giant CBS Interactive announced that it would stop using third-party ad networks to sell inventory across media properties and instead use its own internal ad serving platform, dubbed “Madison.” It’s not the first time a publisher has openly rejected the use of ad networks, which are [...] more...
Redefining Affiliate Marketing: Q&A With MediaTrust’s Peter Bordes
ADOTAS – In the dynamic world of online marketing, the reputation of affiliate marketing has been on a pendulum swinging from advertiser’s best friend to public enemy number one. MediaTrust is working hard to redefine affiliate marketing (now named performance marketing) and bring a consistent standard of integrity and excellence to [...] more...
The Year of Living Efficiently
ADOTAS – If recent economic history has taught the business world anything, it’s that periodically going back to basics is essential. Yes, we need to continually stretch and embrace new ideas, technologies and trends. But without our business fundamentals under control, embracing the trend du jour is like building a [...] more...
MTV Networks Consolidates Digital Sales Team, But Plans to Hire
ADOTAS – Separately they are nothing, but together they form the ultimate digital sales team! They will rule digital music advertising — or what’s left of it…. Kevin Arrix, EVP of digital advertising sales for MTV Networks, told ClickZ that MTV Networks will condense its digital sales teams for CMT.com, MTV [...] more...
Rubicon Is Giving off Good Impressions
ADOTAS – While it’s customary to wish good tidings to all during the holiday season, Rubicon is exercising its charitable spirit through making Good Impressions. The initial foray of Rubicon’s Good Impressions program, which allows clients to donate a portion of site impressions to nonprofits through the REVV platform, Impressions that [...] more...
Theorem’s DIY Ad Creation for the Little Advertisers
ADOTAS – All right, little advertisers: it’s time to put your thinking caps on and get out the safety scissors ’cause we’re going to design our own ads — and then publish them! Ho boy — it’s like art class in elementary school! Well, maybe a bit more advanced than that. [...] more...
Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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