publishers



SpotXchange Charts Record-Breaking Q1 with Signing of Industry’s Most Premium Video Publishers

Written on
May 21st 2014
Author
Press Release

DENVER, May 21, 2014 (ADOTAS) — SpotXchange, the trusted platform for video advertising, today announced it has signed a number of the industry’s most premium publishers and achieved record growth, with overall revenue increasing 145% year-over-year (YoY) in Q1. Along with the company’s widely publicized deal with NDN late last year, ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

Opera Mediaworks Combines 6 Mobile Ad Op Units into a Single Platform

Written on
March 18th 2014
Author
Press Release

SAN MATEO, Calif., March 18, 2014 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today announced a new, unified end-to-end platform, servicing the entire advertising value chain. This includes advertisers, agencies, ad networks, DSPs (demand-side platforms), rich-media and video providers, SSPs (supply-side platforms) and publishers. This new single ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

The Next Big Thing: Real-Time Cross-Channel Attribution & Allocation

Written on
December 2nd 2013
Author
Tyler Moebius

ADOTAS — Consumers receive an endless amount of input when considering even the most mundane purchase. Pre-roll ads, display ads, email, search results, Facebook posts, TV ads, billboards and more. All of these interactions influence their buying decisions — but to what degree? Fractional attribution models are useless unless you ... more...

Dynamix Introduces New Video Monetization Platform for Digital Publishers

Written on
November 21st 2013
Author
Press Release

NEW YORK, November 21, 2013 (ADOTAS) – Dynamix, today announced the launch of its new video monetization platform for publishers and content distributors. The Dynamix Publisher Platform expands on the company’s STREAMx dynamic video creative platform to enable the automatic delivery of both personalized and localized video advertising at scale ... more...

RTB and The SEEN Matrix: What Does it Mean for Publishers and Advertisers?

Written on
October 24th 2013
Author
Jeff Bander

ADOTAS – As brands and publishers come to grips with the recent proliferation of Real-Time Bidding (RTB) for digital and mobile advertising, many in the business are left wondering what the benefits and concerns are for both brands and publishers. Traditionally, advertisers committed to budgets based on assumptions – how many ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Tablets: The Next Big Digital Frontier

Written on
May 30th 2013
Author
Alexander Franke

ADOTAS — Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of PCs ... more...

Rakuten LinkShare Announces 2013 Golden Link Award Finalists

Written on
May 29th 2013
Author
Press Release

NEW YORK, May 29, 2013 (ADOTAS via BusinessWire ) — Rakuten LinkShare today announced the finalists for the 2013 Golden Link Awards with the winners to be announced at the annual Rakuten LinkShare Symposium New York 2013 event being held June 17-18 at the Marriott Marquis in Times Square. The event brings together more than 600 ... more...