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“Legit” Virtual Item Trade Site Launches

Written on
December 19th 2007
Author
Alternative Media

The real money exchange in virtual worlds is a controversial subject, because many times, those buying or selling virtual items operate outside the boundaries of MMO publisher’s terms of service, and such practices can cause in-game economies to go off-balance. But newly-launched New York-based Live Gamer says that it is a [...] more...

PubMatic Launches Beta Testing

Written on
September 18th 2007
Author
Editor

Yesterday, PubMatic announced the global beta release of its service that will web publishers maximize their revenue by automating and optimizing ad serving decisions. The company touts over 400 publishers, selling millions of ad impressions daily have seen increases of anywhere between 20% and 90% with PubMatic. The service runs on [...] more...

Publisher Profitability: Laying Down the Basics to Base Your Content Monetization Plan

Written on
March 7th 2007
Author
Allan Levy

The following is the first in a series detailing steps online publishers can take to monetize content. This is a relevant issue because everybody is becoming an online publisher. From outlets on music to food and investing, there are millions of sites with original content and many get in [...] more...

Online Publishing Premonitions: MIVA Reveals its Top 5 Predictions for the Future of Online Publishing

Written on
August 16th 2006
Author
Chrysi Philalithes

You would be hard-pressed to identify an industry that has undergone more change in a very short period of time than the publishing industry. In the past—dominated by print media and publications like Time and Sport Illustrated—the challenges of the publisher were far less complex. The model to [...] more...

Vive Network Launches BigAdMart Ad Marketplace

Written on
June 16th 2006
Author
Editor

Vive Network has announced the launch of the BigAdMart.com Ad Marketplace, an online, self-serve advertising marketplace to help foster new relationships between ad buyers and publishers in the sale of interactive and traditional web media advertisements. The open marketplace allows publishers to directly influence advertisers for serving rich media ad [...] more...

Redirecting the Paper Route: Why Publishers Face Extinction and How They Can Regain Control

Written on
April 13th 2006
Author
Seb Bishop

Say goodbye to Knight Ridder, which just got acquired for billions. What does it mean for the industry? In sum, the sale, the price of which was far below expectations, reflects the increasingly tough position of traditional publishers at the hand of a powerful new breed of web-based [...] more...

Where’s the Risk? How CPA & CPM are Changing Marketplace Efficiency

Written on
January 30th 2006
Author
Robert S.K. Regular

Online advertising is probably one of the few industries that divides the products and customer types over a pricing type such as CPA and CPM. It’s unlikely that when I purchase a car, groceries, or a Starbucks Grande Mocha that I have the option to pay on performance or upfront. [...] more...

Sizing up Small Networks

Written on
December 6th 2005
Author
Jaime Gottlieb

Buying and selling ads is a tricky business, and often enough the field of network options can feel limited to just a few major players. With all of the DoubleClicks and Advertising.coms out there hogging the network pie, sometimes the little guys seem to get lost in the mix. But [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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