publishers



Warning: The Danger of Treating Online Content Like Offline

Written on
March 26th 2015
Author
Andrew Heckler

As we look around the web, we find that most digital media and content companies are treating the online experience in the exact same fashion as they have done offline. In the evolution of tech; first we had the phone, then fax, answering machines, voicemail, then e-mail, text, messaging, social ... more...

Project ZeroBot: Making Clicks Real

Written on
March 25th 2015
Author
Adotas

PureClick announces the creation of Project ZeroBot, which intends to make significant strides in eliminating the problem of non-human traffic plaguing the digital advertising industry. PureClick products are designed for “PPC 2.0,” where advertisers pay only for clicks from real people with real intent. PureClick’s PureCaptcha product allows advertisers to ... more...

What Will Happen if Publishers Create Their Own Branded Mobile Exchanges?

Written on
February 19th 2015
Author
Adotas

Demand-side platforms (DSPs) have been the big dog in the exchange world kennel. But the mobile exchange Axonix is looking to take a bite out of that! They are going to start up a product that let’s publishers make their own branded mobile exchanges. “This is about swinging the power ... more...

Meredith to Acquire Popular Shape Brand From American Media, Names Tim O’Conner Publisher of New Shape Magazine

Written on
January 28th 2015
Author
Caroline Albanese

Meredith Corporation announced today that it has reached an agreement to acquire Shape magazine and the digital assets of the Shape, Natural Health, and Fit Pregnancy brands from American Media (AMI). Meredith will begin producing Shape magazine with the May 2015 issue, with current readers of Shape and Meredith’s Fitness magazine ... more...

Meredith Corp. Relaunches Meredith.com With New Dynamic Responsive Design

Written on
January 23rd 2015
Author
Adotas

Meredith Corporation unveiled today the www.meredith.com, its newly revamped corporate website. The redesign includes a responsive design that’s fully optimized for mobile and wired users on every device and screen size; robust resources for advertising and marketing partners; and a modern, stylish front-end design. The redesigned site reflects Meredith’s ... more...

50 Shades of Influencer Pet Peeves

Written on
January 19th 2015
Author
Holly Pavlika

This year is going to be a big year for social influencers. While social shopper marketing is a relatively new industry, social influencers can bring new audiences, build brand loyalty and create great content that gives context to a brand. Often, their audiences are bigger than ... more...

Twitter Ruffles Own Feathers With Speculated New Auto-Play Video Ad Product

Written on
January 12th 2015
Author
Adotas

Twitter is gearing up to introduce a new video ad product, according to Ad Age earlier this week. It’s no secret that advertisers love Facebook’s auto-playing video ads as well as YouTube’s pay-for-plays platform that allows higher engagement with consumers. Not on to get lost in the flock, Twitter’s potential to ... more...

Forrester Study Finds Lack of Transparency is Biggest Obstacle to Publisher’s Programmatic Success

Written on
January 9th 2015
Author
Adotas

According to a Forrester Consulting study commissioned by Index Exchange and released today, a lack of transparency in programmatic environments and the sophistication of buyer systems are limiting publishers’ ability to maximize the true value of their inventory. The study, Greater Transparency is Critical to ... more...

The Often Overlooked Side of the Digital Publishing World: Optimization

Written on
January 5th 2015
Author
Denise Colella

Publishers invest a great deal of time and effort into negotiating the contract and getting media spend for premium ads. However, once the ink is dry, too many miss the next step – making sure the campaign delivers to the advertiser’s goals. Sales teams assume optimization is on the way, yet ... more...

Meredith Corporation’s Flagship Brand, Better Homes and Gardens, Appoints Jill Waage As Executive Editor

Written on
December 4th 2014
Author
Adotas

Meredith Corporation, the nation’s leading media and marketing company serving 100 million American women, today announced that Jill Waage has been appointed to the newly created position of Executive Editor for the Better Homes and Gardens brand, and that Oma Blaise Ford will expand her responsibilities as Executive Editor for ... more...