publishers

Crossing the Ad Frontier: Using Data to Improve Consumer Experience

Written on: November 4th 2011
Author: Tom Chavez

ADOTAS – The media market is being driven by “Big Data” and technological innovation, creating a fundamental shift in the marketing discipline. Buy-side players are adapting to these changes, integrating analysis and insight with consumer targeting. Publishers and website operators are waking up to these changes too – analyzing their [...] more...

What FTC’s COPPA Revisions Mean for Advertisers, Pubs and Mobile Developers

Written on: September 16th 2011
Author: Richard B. Newman

ADOTAS – On September 15, 2011, the Federal Trade Commission released proposed revisions to the Children’s Online Privacy Protection Act (COPPA), which regulates the collection of personal information online from children under the age of thirteen. This proposed rule arises from an “FTC COPPA Rule Review” through which the FTC solicited comments about every [...] more...

How Publishers Can Survive the Great Content Value Dilution

Written on: September 16th 2011
Author: Myles Younger

ADOTAS – A recent Wall Street Journal piece titled “Content Deluge Swamps Yahoo” paints a bleak picture for web publishers and the online media world in general. The article belabors the diminishing value of web content, citing falling CPMs and market share at Yahoo! and AOL, as well as challenges [...] more...

The True Meaning of ‘Do Not Track’

Written on: August 9th 2011
Author: Omar Tawakol

BLUEKAI – The widespread adoption of audience targeting by Madison Avenue has prompted the Federal Trade Commission to call for more oversight of the industry through a proposed solution named Do Not Track (DNT). While the government’s intention is noble, DNT has become somewhat of a misnomer by adding more [...] more...

Don’t Just Blame Affiliates for Belly Fat Ads

Written on: July 11th 2011
Author: Gavin Dunaway

ADOTAS – A weary Internet public sighs in relief. Finally the Federal Trade Commission is coming down on the people responsible for the animated belly fat ads — no more crudely drawn cellulite jiggling above tight jeans! No more images of French newscaster Melissa Theuriau (who reportedly didn’t know her [...] more...

Overcoming Online Video’s Poor Business Practices

Written on: July 11th 2011
Author: Alvin Bowles

ADOTAS – According to pundits, the online video market isn’t capitalizing on the industry’s growth. Analysts claim the Web was the Upfront’s biggest loser. They’re also saying wide spread consumer adoption by valuable demographics should be fueling considerable advertising investment, yet marketers are refusing to apply spend with the same [...] more...

StumbleUpon Helps Pubs Promote Pages With Widgets

Written on: July 1st 2011
Author: Gavin Dunaway

ADOTAS – Having reached out plenty to brands and agencies with its Paid Discovery ad product, social discovery engine StumbleUpon is giving back to the supply side with its new Widgets for publishers. Basically the widgets employ unsold ad space to promote other pages within a domain deemed relevant to StumbleUpon [...] more...

AOL Releases Engagement Details For Its Devil

Written on: June 21st 2011
Author: Gavin Dunaway

ADOTAS – It’s said that if you build the Internet a better display ad, the brands will beat a path to your door. With its Project Devil ad unit — welcomed into the Interactive Advertising Bureau’s standard ad format family as the IAB Portrait — AOL suggested building a bigger [...] more...

Answers Served: Evolve Talks Crowd Ignite Acquisition

Written on: June 10th 2011
Author: Gavin Dunaway

ADOTAS – Evolve Media Corp. — which houses ad sales rep Gorilla Nation, digital publishing house AtomicOnline, creative specialist DoubleHelix and branded video developer Springboard Video — has been on a bit of a shopping spree lately. It’s latest purchase is Crowd Ignite, a content exchange platform that enables publishers [...] more...

Ooyala Gets Easy Access to YuMe Video Inventory

Written on: June 7th 2011
Author: Gavin Dunaway

ADOTAS – Ooyala has expanded its partnership with video ad firm YuMe’s ACE for Publishers ad management platform, opening YuMe inventory to users of Ooyala’s video management, monetization and analytics platform. Previously publishers using Ooyala would have to sign up with YuMe to use the platform for monetization, but now access [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »

Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »

News Archive

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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