publisher
Live from DPAC4: Media moguls weigh in
ADOTAS – The room didn’t shake literally, but some kind of metaphysical ripple passed through the audience as the panelists lumbered on stage at DPAC4. These were the media moguls — The Wall Street Journal, NBC/Universal, Turner Entertainment, Reuters and Zinio — or rather their representatives, on stage to discuss [...] more...
Publisher collusion fraud rises
ADOTAS — Click Forensics says that the overall industry average click fraud rate was 12.7 percent. That’s down from 13.8 percent for Q1 2009 and from the 16.2 percent rate reported for Q2 2008. According to the company’s industry pay-per-click fraud figures though, click fraud traffic from sophisticated sources and scripted [...] more...
OPA large ad units unfurl across the web
ADOTAS — The Online Publishers Association said a group of leading brands have started using the new ad units across OPA member sites. The units, which were originally announced in March, are designed to help marketers deliver their brand experiences directly on the pages of these rich content sites. Today, a [...] more...
Bigger, fewer ads works, dooms reluctant ad networks
ADOTAS — When the online publishers association released new advertising formats a few months ago, it was clearly a shot at ad networks, especially ones that don’t adapt. And if initial indications prove reliable, the larger ads are here to stay and will squeeze third-party networks even more. Speaking at a ContentNext [...] more...
Seeking Alpha, thrives despite – or because of – meltdown
ADOTAS — Business and financial sites might be struggling, but at least one is doing well. Seeking Alpha, an ad-supported financial news and analysis site, has hired an ad sales team in new york in the recent months. In February, according to the company, the site had 32.9 million page views, [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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