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Content Monetization: Insert Link Here
ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you [...] more...
Marrying Online and Offline Data
ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are [...] more...
Answers Served: YuMe’s Kadambi Is Back in the CEO’s Chair
ADOTAS – He’s back, all right — yesterday YuMe announced that cofounder Jayant Kadambi would be reclaiming the title of CEO, with Michael Mathieu stepping down but keeping a seat on the board. The video advertising platform — and the video advertising space — has changed a great deal since Kadambi was [...] more...
Boosting Campaign Performance With Ad Networks
ADOTAS – Navigating the ins and outs of the ad network world can be a large and daunting task. We all wish we could simply launch a campaign and then sit back and watch it triumph effortlessly. Unfortunately, we all know that it’s just not that easy, and that there [...] more...
TagMan Aims to Beat Tag Load Lag
ADOTAS – According to tag manager TagMan, the most typically used advertising tracking tag or pixels, the iFrame container employed by most major ad servers, can take a quarter of a second to load. Most e-commerce sites surveyed by TagMan last year incorporate five to seven tags per page (some [...] more...
DoubleVerify’s BrandShield Pinpoints Ad Blocking to the Page Level
ADOTAS – Verification mainstay DoubleVerify is taking ad blocking down to the page BrandShield 2.0, which the company claims can see through multiple levels of i-frames to identify ad placement 96% of the time. The tool is available for marketers and can be incorporated by ad networks, DSPs and [...] more...
Got Funds? OpenX Rakes in $20 Million
ADOTAS – Tipping its funding total over $50 million, OpenX closed a $20 million Series D round of financing led by SAP Ventrues. New investors AOL Ventures, Mitsui & Co. Global Investment and Presidio Ventures (the wholly owned investment vehicle of Sumitomo Corp.) joined existing investors Accel Partners, Index Ventures [...] more...
Solve Media and NuCaptcha Suit Up for CAPTCHA Ad Battle
ADOTAS – Solve Media, wielding its handy TYPE-IN Ads, isn’t the only player in the CAPTCHA advertising game — last October, NuCaptcha launched its video advertisement CAPTCHA solution, which uses animated text to thwart bots. A video advertisement plays in the background while a brand slogan floats across the CAPTCHA [...] more...
AdJuggler Extends Ad Server to RTB Outlets Through Admeld
ADOTAS – Major publishers are already embracing private exchanges fueled by real-time bidding — are ad servers next in line to open RTB conduits? AdJuggler’s new Exchange Media Program (EMP), powered by supply side platform and private exchange operator Admeld, is an extension of its ad server that hooks up publishers and networks [...] more...
Got Funds? Lotame Scores $11 Mil for Pub Solution
ADTOAS – Meeting at the intersection of bustling media narratives on venture capital spending gone wild and online data privacy, data technology firm Lotame Solutions received $11 million dollars from a Series C round of funding led by Emergence Capital. Also the leader of Lotame’s previous $13 million round of investment, [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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