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How Producers and Publishers Can Stave Off a Video Drought
ADOTAS – Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while the growth [...] more...
Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or [...] more...
Content Monetization: Insert Link Here
ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you [...] more...
Marrying Online and Offline Data
ADOTAS – After years of marketing channel fragmentation, enterprise marketers are moving away from tactical, transactional marketing approaches toward a data-centric strategy that creates competitive advantage by consistently and persistently leveraging audience data across all online and offline marketing programs. That’s the goal. But what we’re finding is that people are [...] more...
Answers Served: YuMe’s Kadambi Is Back in the CEO’s Chair
ADOTAS – He’s back, all right — yesterday YuMe announced that cofounder Jayant Kadambi would be reclaiming the title of CEO, with Michael Mathieu stepping down but keeping a seat on the board. The video advertising platform — and the video advertising space — has changed a great deal since Kadambi was [...] more...
Boosting Campaign Performance With Ad Networks
ADOTAS – Navigating the ins and outs of the ad network world can be a large and daunting task. We all wish we could simply launch a campaign and then sit back and watch it triumph effortlessly. Unfortunately, we all know that it’s just not that easy, and that there [...] more...
TagMan Aims to Beat Tag Load Lag
ADOTAS – According to tag manager TagMan, the most typically used advertising tracking tag or pixels, the iFrame container employed by most major ad servers, can take a quarter of a second to load. Most e-commerce sites surveyed by TagMan last year incorporate five to seven tags per page (some [...] more...
DoubleVerify’s BrandShield Pinpoints Ad Blocking to the Page Level
ADOTAS – Verification mainstay DoubleVerify is taking ad blocking down to the page BrandShield 2.0, which the company claims can see through multiple levels of i-frames to identify ad placement 96% of the time. The tool is available for marketers and can be incorporated by ad networks, DSPs and [...] more...
Got Funds? OpenX Rakes in $20 Million
ADOTAS – Tipping its funding total over $50 million, OpenX closed a $20 million Series D round of financing led by SAP Ventrues. New investors AOL Ventures, Mitsui & Co. Global Investment and Presidio Ventures (the wholly owned investment vehicle of Sumitomo Corp.) joined existing investors Accel Partners, Index Ventures [...] more...
Solve Media and NuCaptcha Suit Up for CAPTCHA Ad Battle
ADOTAS – Solve Media, wielding its handy TYPE-IN Ads, isn’t the only player in the CAPTCHA advertising game — last October, NuCaptcha launched its video advertisement CAPTCHA solution, which uses animated text to thwart bots. A video advertisement plays in the background while a brand slogan floats across the CAPTCHA [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013 ADOTAS — It’s no secret that mobile commerce is on [...] more »
- Larissa’s Picks to Click: PBS’ Digital Triumph, Promoted Ads, Brands on the ‘Vine’ June 18th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for [...] more »
- Mediasmith Taps Medialets As Official 3rd-Party Server for Mobile/Tablet Advertising June 18th 2013 NEW YORK, June 18, 2013 (ADOTAS) – Medialets, the essential [...] more »
- Breaking: VivaKi and Mass Relevance Announce Partnership June 17th 2013 AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global [...] more »
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013 ADOTAS — Once upon a time, and not so long [...] more »
- Adotas Poll: Cookies Dominate on Desktop June 17th 2013 ADOTAS — In last week’s Voter Booth, we asked our [...] more »
Features
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
- Video: Small Business Should Visualize the Use of QR Codes June 17th 2013
- Facebook Unveils #Hashtag Strategies for Advertisers June 17th 2013
- Can Programmatic Buying Save Traditional Media? June 14th 2013
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- Raj Chauhan: Programmatic is expanding in the online world to guaranteed buys. Adslot is building a
