publisher



The Publisher’s Reader Satisfaction and Revenue Dilemma

Written on
February 14th 2014
Author
Greg Keller

ADOTAS – How do good-looking Olympians, CTRs and Manhattan real estate come together? Well, let’s take a step back first, review the basics and get to the real issues faced by web publishers, which is what the connection is really all about. So where to start? It all begins with ... more...

The Unexpected Publisher: LinkedIn Delves Further into Native and Influencer Content

Written on
February 10th 2014
Author
Richard L. Tso

ADOTAS – Professionals around the globe flock to LinkedIn as a way to connect with colleagues, network or search for a new job. But behind the scenes, the professional social network has been making its move to join a new breed of publishers – those vying to become a primary ... more...

Sony Advertising Subsidiary Chooses PubMatic for Publisher Sales

Written on
January 21st 2014
Author
Press Release

REDWOOD CITY, Calif., : January 21, 2014 — (ADOTAS) PubMatic, the programmatic advertising platform company for leading publishers, today announced a strategic partnership with So-net Media Networks, part of the So-net Corporation. The strategic partnership will bring leading global sell side platform (SSP) technology and services to the Japanese market, through a ... more...

What Will Publisher Biz Dev Teams Look Like by 2015?

Written on
December 20th 2013
Author
Jeff Hirsch

ADOTAS – Programmatic has forced a lot of changes on the digital advertising industry. The new approach has made it easier to advertise at scale, and to reach target audiences more effectively. In general, programmatic has made the industry more efficient overall. More efficiency has also meant fewer insertion orders, since those have become part of the automation process in many cases. That also signifies fewer ... more...

Infographic: B2B Content Tug of War

Written on
December 12th 2013
Author
Mike Daly

ADOTAS – Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization. Some of the details include: In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls ... more...

Study Finds Influential Millennial Men are Enthusiastic About Advertising; 89% Recall Online Ads

Written on
November 14th 2013
Author
Press Release

LOS ANGELES, November 14, 2013 (ADOTAS) – Evolve Media’s CraveOnline Media, the largest online male lifestyle publisher, announced results today from a comScore study titled, “The Male Millennial Influencer Study.” According to the study, one in seven millennial men self-identify as an influencer.  With the purpose of learning more about ... more...

Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

How Producers and Publishers Can Stave Off a Video Drought

Written on
March 20th 2013
Author
Atul Patel

ADOTAS – Everyone knows the Rime of the Ancient Mariner: “Water, water everywhere and not a drop to drink.” Unfortunately, this song may soon apply to video. Freewheel’s 2012 Video Monetization Report indicates that the growth rate for video-viewing volume rose only 7% from Q3 2012 to Q4 2012, while the growth ... more...

Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’

Written on
March 7th 2013
Author
Adotas

The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or ... more...

Content Monetization: Insert Link Here

Written on
September 30th 2011
Author
Murray Newlands

ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you ... more...