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Publicis Purchases Saatchi For $1.9B

Written on
January 31st 2008
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Editor

Advertising firm Publicis SA announced this week that it will be purchasing Saatchi & Saatchi PLC for about $1.9 billion in stock. This will effectively create the fifth largest advertising company in the world. Shareholders of Saatchi will receive about 500 pence a share which is a 19% premium on the [...] more...

Publicis Picks Up Wcube

Written on
September 12th 2007
Author
Editor

Publicis does not seem to be done buying things. The French advertising firm announced on Wednesday that it has acquired a French online communications agency named Wcube. The firm was bought to boost the reach of Publicis. The newly acquired company will be renamed Publicis Modem France and will become a [...] more...

Results Are In: Aegis And WPP On Top

Written on
June 22nd 2007
Author
Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...

WPP Becomes Strong Competitor With The Purchase Of 24/7 Real Media

Written on
May 17th 2007
Author
Editor

In an attempt to catch up to the competition, the WPP Group, an advertising holding company that owns such ad firms as Grey Global Group and JWT, has aquired 24/7 Real Media for $649 million. Martin Sorrell, chief executive of the WPP has claimed that this aquisition is an effort [...] more...

Web Putting the Brakes on Total Ad Spending

Written on
January 9th 2007
Author
Editor

According to two different sources, the growth of Internet advertising is putting a damper on the growth of total ad expenditures both globally and in the U.S. Today, Maurice Levy, chairman of the French advertising conglomerate Publicis, spoke before the French Senate predicting that global ad spending growth will slow dramatically [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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