publicis
With Innovation Interactive, Dentsu Finally Gets Its Digital Ad Shop
ADOTAS – After having its $700 million bid for Razorfish denied, Japanese ad agency Dentsu has been shouting from the rooftops that it was on the hunt for a digital ad shop. It’s finally a bagged a winner: Dentsu Holdings USA announced that it has acquired Innovation Interactive — the parent [...] more...
Publicis hooks, reels in Razorfish
ADOTAS – Hook, line and sinker — French advertising agency Publicis Groupe SA has acquired the trophy catch of interactive advertising companies, Razorfish, from Microsoft for $286.8 million in cash and 6.5 million shares of stock. Microsoft also receives a 3.3% stake in Publicis. With fiscal 2009 revenue of $380 million [...] more...
Publicis snags Razorfish
ADOTAS — As speculated earlier, Publicis has agreed to buy the digital advertising agency Razorfish from Microsoft for $530 million. Publicis will issue 6.5 million in shares to the software giant, worth $232.6 million, at Friday’s closing price, and pay the rest in cash. The two companies also signed a strategic [...] more...
Publicis: Advertising will recover second half of the year
ADOTAS — Sounds like wishful thinking compared to almost everyone I have talked to on and off the record. But, according to Reuters, French advertising firm Publicis Chairman Maurice Levy said that “the second quarter will be the toughest quarter, with an improvement coming in the second half of the year.” [...] more...
Publicis Purchases Saatchi For $1.9B
Advertising firm Publicis SA announced this week that it will be purchasing Saatchi & Saatchi PLC for about $1.9 billion in stock. This will effectively create the fifth largest advertising company in the world. Shareholders of Saatchi will receive about 500 pence a share which is a 19% premium on the [...] more...
Publicis Picks Up Wcube
Publicis does not seem to be done buying things. The French advertising firm announced on Wednesday that it has acquired a French online communications agency named Wcube. The firm was bought to boost the reach of Publicis. The newly acquired company will be renamed Publicis Modem France and will become a [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
WPP Becomes Strong Competitor With The Purchase Of 24/7 Real Media
In an attempt to catch up to the competition, the WPP Group, an advertising holding company that owns such ad firms as Grey Global Group and JWT, has aquired 24/7 Real Media for $649 million. Martin Sorrell, chief executive of the WPP has claimed that this aquisition is an effort [...] more...
Web Putting the Brakes on Total Ad Spending
According to two different sources, the growth of Internet advertising is putting a damper on the growth of total ad expenditures both globally and in the U.S. Today, Maurice Levy, chairman of the French advertising conglomerate Publicis, spoke before the French Senate predicting that global ad spending growth will slow dramatically [...] more...
-
Loading ...
Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- With gTLDs, Global Branding Starts with a Name – ADOTAS | ShopComs.com: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
