publicis-groupe



Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN

Written on
October 28th 2014
Author
Adotas

Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute data-driven campaigns. “We’ve seen dramatic changes in the ways agencies are operating, relying more and more on data management and technology platforms to thrive in ... more...

AOL and Publicis Groupe’s Programmatic Video Expansion Aligns As Market Shifts

Written on
October 9th 2014
Author
Adotas

Announced at the onset of Advertising Week in New York City and before AOL’s second annual Programmatic Upfront, the company divulged that they and Publicis Groupe, the French multinational advertising and public relations company, plan to expansion of their multi-faceted six-year relationship into programmatic video and linear TV. The move will provide VivaKi, ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

PlaceIQ Closes $15 Million Series C Funding Round Led by Harmony Partners and Iris Capital

Written on
February 10th 2014
Author
Press Release

NEW YORK , February 10, 2014 (ADOTAS) – PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, today announced that it has raised $15 million in a Series C financing round led by new investor Harmony Partners.  Additional new investor Iris Capital and existing investors from the ... more...

Social Intelligence Company 4C Announces $5M Series B Funding

Written on
January 21st 2014
Author
Press Release

NEW YORK,  January 21, 2014 (ADOTAS) – 4C, a big data analytics and social intelligence company offering advertising and measurement platforms, announces today a $5 million Series B funding round from Jump Capital. 4C’s platforms apply algorithms based on decades of research by Dr. Alok Choudhary, professor at Northwestern ... more...

DigitasLBi Appoints Davin Power as EVP of Account Management

Written on
November 13th 2013
Author
Press Release

CHICAGO, November 12, 2013 (ADOTAS) —DigitasLBi, a global marketing and technology company, announced today the appointment of Davin Power as EVP of Account Management in Chicago. Power will lead DigitasLBi’s agency-of-record work with Sprint (as part of Publicis Groupe’s Team Sprint), and will report to Douglas Ryan, President, DigitasLBi Chicago ... more...

Breaking: VivaKi and Mass Relevance Announce Partnership

Written on
June 17th 2013
Author
Press Release

AUSTIN, TX, June 17, 2013 (ADOTAS) – VivaKi, a global leader in digital advertising solutions, and Mass Relevance, the technology leader in social curation and integration, today announced a strategic partnership to drive paid media ROI through engaging, interactive social experiences. The partnership will give all Publicis Groupe agencies access to ... more...

WATCH: 7 Days of Creative Inspiration from Cannes Lion

Written on
June 14th 2013
Author
Adotas

ADOTAS — Cannes Lions is underway. The International Festival of Creativity kicked off in Cannes, France on Sunday, June 16, boasting a lineup featuring the likes of Sean Combs, Vivienne Westwood, Lou Reed, Sir Alan Parker, Annie Leibovitz, Jack Black, Jimmy Wales, Lee Clow, Rem Koolhaas and many more. Day 3: ... more...

Digitas, Outrigger Media Partner to ID Emerging YouTube Talent

Written on
May 3rd 2013
Author
Press Release

NEW YORK, May 2, 2013 (ADOTAS) – Digitas, a digitally led, global integrated brand agency, today announced an exclusive partnership with Outrigger Media to develop an industry-first measurement product that identifies emerging creative talent on the YouTube platform. The Emerging Talent Tracker will leverage data and logic from Outrigger’s OpenSlate platform ... more...

Razorfish, Adobe Announce Global Strategic Partnership for Digital Marketing Services, Solutions

Written on
March 4th 2013
Author
Press Release

NEW YORK & SAN JOSE – Razorfish, one of the world’s fastest growing digital and technology agencies, and Adobe Systems Incorporated, today announced a new global strategic partnership that will integrate all Adobe Marketing Cloud solutions with Razorfish’s existing digital marketing technology platform, Fluent(TM). Through this partnership, the two companies ... more...