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Holiday Inn, Digitas To Produce Bite-Size Travel Webisodes

Written on
July 8th 2008
Author
Kathleen

ADOTAS – Digitas’ spanking new brand content unit, The Third Act, is rolling out its first work today. The second season of quirky, travel-centered “The Smart Show,” Holiday Inn Express’ Web series (co-produced with The Third Act) is going live. Check it out here on blip.tv. “The Smart Show” aims to [...] more...

Online Ads Grow Worldwide; Paid Search SPIKES

Written on
June 30th 2008
Author
Kathleen

ADOTAS – At least one set of projections for interactive advertising is actually improving: ZenithOptimedia, owned by the Publicis Groupe, predicts that global internet advertising spending will mushroom 26.7% — and finally bust past the 10% ad-budget share this year. A quarter ago, Zenith was predicting online advertising would break the [...] more...

Publicis Pushes (Hard) Into Digital Sector With VivaKi

Written on
June 25th 2008
Author
Kathleen

ADOTAS – The Publicis Groupe has announced the creation of an open source advertising network powerhouse built on the “big four” of the ad serving systems. The platform is part of its newly launched VivaKi Nerve Center and it will deliver the biggest Audience on Demand Network in the interactive [...] more...

Publicis Bets on Ad Spend Spike in China, Buys Shop

Written on
May 22nd 2008
Author
Kathleen

ADOTAS – Eastward ho: the multinational Publicis Groupe has snapped up a full-service digital marketing agency called EmporioAsia in Shanghai. Publicis is the Parisian parent of Digitas, Starcom MediaVest Group, ZenithOptimedia Groupe and Leo Burnett. Financial terms of the deal were not disclosed. EmporioAsia will be re-branded as EmporioAsia Leo Burnett; [...] more...

Publicis Takes Euro Trip, Acquires Phonevalley

Written on
September 7th 2007
Author
Editor

Publicis Groupe is looking to expand its business into the mobile market with its recent purchase of a European mobile shop named Phonevalley. The company, based in Paris, was established in 2000 and handles both creative and media buying for over 1,000 campaigns for major clients such as Palmolive and Paramount [...] more...

Publicis Agencies Find Wisdom Through AdGooroo

Written on
August 6th 2007
Author
Editor

An announcement has been made that many of the Publicis Groupe agencies are partnering with AdGooroo, a search engine marketing (SEM) intelligence company. AdGooroo’s automated data aggregation systems will be utilized by Digitas, SMG Search, Starcom, and ZenithOptimedia as well as other Publicis Group search units to analyze keyword spending across [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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