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Ad Houses Will Need To Be More Nimble
The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of [...] more...
Latest News
- Ad Agencies, ‘Last Corporate Bastion of Jim Crow’ January 9th 2009 ADOTAS — Any time I hear lawyers cry about workplace [...] more »
- Google Profit, Advertisers Rise January 9th 2009 ADOTAS — Can anyone compete against Google search? Google might have [...] more »
- Unemployment Rate Surges to a 16-year high January 9th 2009 REUTERS GROUP – The unemployment rate surged to its highest [...] more »
- World Avenue reduces workforce January 9th 2009 Adotas — The new year is starting as badly as [...] more »
- Microsoft (Hearts) Yahoo Now January 9th 2009 ADOTAS — Sigh. Steve Ballmer must have multiple personalities. First the [...] more »
- Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup January 9th 2009 ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings [...] more »
- Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
Features
- 1020 Placecast and Targeting Audiences January 9th 2009
- Dial Up Creative January 9th 2009
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
Reader Favorites
Layoff Tracker
- Electronic Arts - 1,000
- Gawker - rolling layoffs
- Giaia Online - 36
- LiveJournal - 12
- Logitech International SA - 500
- Ogilvy & Mather - between 150 to 175
- Yahoo - 1,520
- Viacom - 850
- World Avenue - 30 percent of Workforce
- Zango - more than 100
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- Interactive Sales Manager - NY (Inside Sales)
- Affiliate Network Manager / Direct Response Techno
- Senior Editor for Business Site
- Director - DR and Brand
Recent Comments
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
- Alex: Wow lisa ann, that's the same excuse racists have been using for years to keep
- Marketing World: [...] Here is the original: Honesty Is A Great bMarketing/b Policy » Adotas [...]
- January 9 - Unemployment Risies to 7.2% - Highest Yearly Job Loss Since 1945 - Google Rumors - Freightliner Dismisses 2137 - Semitool Chips Away 280 Jobs - Union Pacific Derails 231 - Boeing to Layoff 4500? - Beechcraft Ending 1600 Jobs? « The Layof: [...] via World Avenue reduces workforce » Adotas. [...]
