proximic



Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Nexage Launches Nexage Connect to Accelerate and Simplify the Mobile Advertising Market

Written on
November 6th 2012
Author
Press Release

BOSTON (November 5, 2012) – Nexage, the leading mobile advertising exchange, today announced the launch of Nexage Connect. Nexage Connect integrates advanced advertising solutions, provided through a growing ecosystem of partners, using scalable and flexible APIs within the Nexage Exchange. Nexage Connect accelerates and simplifies the adoption and growth of ... more...

PubMatic Offers Pubs Easy Access to Third-Party Data

Written on
April 7th 2011
Author
Gavin Dunaway

ADOTAS – Among many interesting findings — including that advertisers are highly interested in RTB-powered publisher private exchanges — PubMatic’s recent survey with DigiDay discovered that 47% of publishers had to turn down an advertiser RFP because they couldn’t provide the required targeting. Hey, no need to be sad! PubMatic will ... more...

Proximic Tops It Off With Brand Protection

Written on
March 25th 2010
Author
Gavin Dunaway

ADOTAS – Seems like every Tom, Dick and Harry (even a Sue or two) is introducing a brand protection service. Even as brand dollars increasingly flock to the display market and agency and networks seek verification solutions, the brand protection market is becoming a crowded field. How does a company differentiate? ... more...

Proximic Opens Contextual Ad Platform to Hoi Polloi

Written on
June 17th 2008
Author
Kathleen

ADOTAS – Proximic, a new contextual advertising company, has announced a new DIY program that it says will enable publishers to monetize their traffic. While the platform was previously reserved for large global publishers, the company is putting out the welcome mat for mainstream media sites, blogs and other content ... more...

Proximic Eliminates The Need For Keywords

Written on
January 18th 2008
Author
Sarah Novotny

Proximic, a new addition to the contextual advertising and content-matching game, announced today that the company has signed deals to use the product catalogs of Yahoo! Shopping, Shopping.com and many others, as ads on the U.S. publisher sites within its new ad network, reports EarthTimes.com. The network can deploy an entire ... more...