promotions
New Hires: A Look at Late December
ADOTAS – Not everyone is slowing down for the end of the year, evidently. Some companies have been hiring and promoting up a storm. Here’s a look at some of the big-name hires in the industry over the last couple weeks. • Mark S. Dailey has been named to the board of [...] more...
Hiring, promotions and partnerships announcements
ADOTAS — NetShelter Technology Media, Adify, Hydra, Pointroll, Specific Media, Getfugu, The Social Media Advertising Consortium, 2ergo has made company announcements this past week. Specific Media: Leroy Holland joins Specific Media as a senior account executive within the San Francisco region. Holland brings more than 10 years of sales experience to Specific [...] more...
Hiring, promotions and locations
ADOTAS — Siegel+Gale, Word of Mouth Marketing Association, Scienceuticals and PointRoll announced hirings, promotions and location expansions. PointRoll: Catherine Spurway has been named Vice President, Strategy & Marketing, Chris Baughman has been appointed to the position of AVP, Creative Strategy, and Elaine Ybarra has been hired as the Marketing Manager. Catherine Spurway joined [...] more...
Google opens the news spigot
ADOTAS — Whenever a company pushes out a lot of news around the same time, you wonder what they are trying to hide in plain sight. Google announced a modest first quarter earning growth, albeit in better than predicted, revenue fell 3 percent compared to last quarter, but its paid click [...] more...
Hiring, promotion, departures and moving roundup
ADOTAS — Marin Software, Media Storm, LBi, Microsoft, Apptera, Epsilon, Break Media, MARS Advertising has announcements this past week. Marin Software: The company has expanded internationally, opening an office in the U.K. It has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, and search operations [...] more...
Limited-time-only promotions surge
ADOTAS — Merchants are reworking online marketing ideas to get hard to close sales, a new survey shows. Merchants are creatively rethinking tactics such as using limited-time-only promotions, which jumped to 42 percent penetration in 2008 from 18 percent in 2007, according to the e-tailing group’s 11th Annual Mystery Shopping Survey. [...] more...
New Report: Traditional Onlines Ads In Trouble
ADOTAS – Research and Markets announced the addition of new Borrell Associates report “Online Promotions: The Big Shift” to their offerings. The report discusses the distinct shift of business spending away from traditional online advertising to non-advertising marketing expenses, into the category labeled “promotions.” Spending is being allocated in abundance to [...] more...
Javelin Appoints Miller VP of Business Development
ADOTAS — Strategic marketing agency Javelin Direct has named Mark Miller vice president of business development. Miller will report directly to Eric Tolkin, chief marketing officer. “Mark’s clients can attest to his commitment and ingenuity in delivering measurable direct marketing solutions in support of their overall marketing goals,” said Gregory Banks, [...] more...
Consumer-Generated Content Got You BURNED?
ADOTAS EXCLUSIVE — More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers were [...] more...
ToyBox 2.0 Launches
ePrize, an interactive promotions firm, announced today the launch of ToyBox 2.0, an interactive promotion technology. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion. ToyBox 2.0 replaces and enhances the original ToyBox software developed by ePrize in 2002 which offers clients diverse [...] more...
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Latest News
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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