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promotions



New Report: Traditional Onlines Ads In Trouble

Written on
May 29th 2008
Author
Editor

ADOTAS - Research and Markets announced the addition of new Borrell Associates report “Online Promotions: The Big Shift” to their offerings. The report discusses the distinct shift of business spending away from traditional online advertising to non-advertising marketing expenses, into the category labeled “promotions.” Spending is being allocated in abundance to [...] more...

Javelin Appoints Miller VP of Business Development

Written on
March 18th 2008
Author
Editor

ADOTAS — Strategic marketing agency Javelin Direct has named Mark Miller vice president of business development. Miller will report directly to Eric Tolkin, chief marketing officer. “Mark’s clients can attest to his commitment and ingenuity in delivering measurable direct marketing solutions in support of their overall marketing goals,” said Gregory Banks, [...] more...

Consumer-Generated Content Got You BURNED?

Written on
March 17th 2008
Author
Gonzalo E. Mon

ADOTAS EXCLUSIVE — More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers were [...] more...

ToyBox 2.0 Launches

Written on
January 29th 2008
Author
Editor

ePrize, an interactive promotions firm, announced today the launch of ToyBox 2.0, an interactive promotion technology. ToyBox 2.0 is proprietary software that automates all aspects of creating and running an interactive promotion. ToyBox 2.0 replaces and enhances the original ToyBox software developed by ePrize in 2002 which offers clients diverse [...] more...

interCLICK Brings Jay Freedman Into The Family

Written on
December 14th 2007
Author
Editor

Online advertising network, interCLICK has a new family member joining with Jay Freedman. Freedman has been appointed to the position of VP of Brand Sales for the company. The company is a wholly-owned subsidiary of Customer Acquisition Network, Inc. The addition of Freeman follows the recent hires of Josh Cohen [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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