promoted-tweets



Twitter: Simple Advertising Could Lead to a Successful IPO

Written on
October 10th 2013
Author
Peter Koeppel

ADOTAS — In true microblogging fashion, Twitter recently announced its IPO with a 140-character tweet. Over 200 million people use the communication tool globally, and while the IPO has been expected for years, Twitter is only now taking advantage of its positive revenue from advertising. Bringing back the tech sector? Twitter’s IPO ... more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Twitter Partners with Komli Media for Ad Sales Dedicated to Promoted Products Suite In SEA

Written on
November 30th 2012
Author
AdotasWire

MUMBAI (November 29, 2012) — Komli Media, Asia Pacific’s leading digital media technology company, has signed an exclusive partnership agreement with Twitter that will help expand the availability of Twitter’s Promoted Products suite of advertising products to marketers in Southeast Asia including Singapore, Malaysia, Indonesia, Thailand and the Philippines. Under the partnership, ... more...

An Overview of Twitter Ads: The Next Big Platform Is Here

Written on
April 2nd 2012
Author
DM Confidential

DM CONFIDENTIAL - During the Super Bowl, we found ourselves having to bite the bullet and not only accept that Twitter is here to stay, but more importantly, it just might become more pivotal than Facebook within the advertising ecosystem. Were I technical, I would spend all of my time ... more...

Make Sense of Paid Social Media and Grow Your Audience

Written on
December 7th 2011
Author
LuRae Lumpkin

ADOTAS – Just when you think you’ve figured it out, someone changes the rules. You could probably say this for just about every online marketing tactic and medium out there. Social media, and in particular paid social media, definitely gets complicated in this way. Facebook and Twitter offer more ways ... more...

Twitter Expands Promoted Tweets to Non-Followers’ Timelines

Written on
September 13th 2011
Author
Gavin Dunaway

ADOTAS – We’ve hit the latest phase of Twitter’s slow and methodical rollout of its revenue plan. Twitter announced that it is now placing Promoted Tweets in the home timelines of some users that are not necessarily followers of the advertisers. The ads will be served based on the message’s relevance to ... more...

Twitter Self-Serve Ad Platform Is Coming

Written on
June 9th 2011
Author
Gavin Dunaway

ADOTAS – Promoted Tweets, the first Twitter ad product, were only rolled out last May, but it feels like so much more time has passed. That’s probably because the microblogger’s valuation keeps rocketing skyword — thanks to massive investments, stunningly high acquisition offers and a hyperactive secondary market — at a ... more...

Twitter Ads Ain’t Doing It for SMBs

Written on
May 18th 2011
Author
Gavin Dunaway

ADOTAS – Twitter President of Revenue Adam Bain noted at the Ad Age Digital conference in April that 80% of Twitter’s 600 advertisers were repeat customers — and some of the names are pretty impressive: McDonalds, Starbucks, Verizon… But 600? That’s it? Strangely enough, the microblogger gets repeat business from major companies ... more...

Twitter Plays With Text Ads, But Where’s the Revenue?

Written on
April 29th 2011
Author
Gavin Dunaway

ADOTAS – Where’s the beef, Twitter? And by beef, I mean revenue — according to eMarketer, you’re going to bring in $250 million this year, which doesn’t really justify the billions of dollars ($7 billion? Really?) private market speculators think you’re worth. How are you going to get to a quarter ... more...