programmatic-selling



Four Steps to Ease Marketers into Programmatic Buying

Written on
October 7th 2014
Author
Or Shani

If you’re confused about all the commotion surrounding programmatic advertising, you’re not alone. ANA/Forrester found that only 23 percent of marketers in a recent survey had a good enough understanding of programmatic advertising to execute campaigns. Yet Magna Global projects worldwide programmatic ad spending to reach $32.6 billion by 2017. ... more...

Vibrant Media’s Suite of Native Ad Products Open for Programmatic Business

Written on
September 25th 2014
Author
Press Release

(ADOTAS) New York, September 25th, 2014 — Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers ... more...

The Age of Enlightenment Has Arrived for RTB

Written on
August 4th 2014
Author
Steve Yi

Data-driven targeting is old hat in many corners of the advertising world. Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way. Yet RTB has still not fully shaken off its dubious reputation ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Lead Hoarding: Why Being Stingy Can Really Pay Off

Written on
April 19th 2013
Author
Justin Gray

ADOTAS — One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, ... more...

Survey: Is the Ad Industry Ready for Tech-Centric Media Planning and Buying?

Written on
April 10th 2013
Author
Adotas

ADOTAS – In a survey of 100 media agencies, media owners and brands, conducted by the Festival of Media Global 2013, many believe media agencies are adapting well and that the media planner’s role will change to take on more of a strategic/advisory capacity; however there is some concern over ... more...

Adotas Poll: 2013 Will Be a Big Year for Programmatic Premium

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – In our most recent poll, we asked our readers, “Do you plan to do more programmatic trading of premium inventory in the coming year?” The results: Yes (98%) No (2%). Our new poll question is: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in ... more...

Adotas Poll: Pinterest To Emerge As Next Big Social Marketing Site

Written on
April 1st 2013
Author
Mike Daly

ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Pinterest emerge as the next big social media marking platform this year?” The response was as follows: Yes (84%) No (16%) This week’s poll question is: “Do you plan to do more programmatic trading of premium inventory in the coming year?” We’ll publish ... more...

Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
Press Release

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...