programmatic-premium



Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

MediaMath Partners with Yahoo, Microsoft and iSocket to Offer Automated, Guaranteed Premium Media Buying

Written on
April 7th 2014
Author
Press Release

NEW YORK, April 7, 2014 (ADOTAS) – In support of its commitment to help advertisers continuously improve their marketing ROI, MediaMath today announced its strategic partnership with Yahoo, Microsoft Corp, iSocket, Shiny Ads and Yieldex, becoming the first technology partner to provide direct marketers with automated, direct access to both guaranteed, ... more...

Sonobi to Sponsor Premium Programmatic Event in NYC Next Week

Written on
March 5th 2014
Author
Mike Daly

NEW YORK, March 5, 2014 (ADOTAS) – On Wednesday, March 12, industry leaders including publishers, agencies, trading desks, and advertisers will with come together for Premium Programmatic 360 (PP360NYC), the first summit dedicated to accelerating the premium programmatic marketplace. A half-day event, PP360NYC will take place at the Tribeca Grand Hotel ... more...

iSocket Launches iFA (iSocket For Advertisers)

Written on
March 3rd 2014
Author
Press Release

SAN FRANCISCO, March 3, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced that it has launched iFA (iSocket for Advertisers), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while dramatically reducing the chance of errors. ... more...

Ex-Media Math SVP Chris Karl Joins Sonobi to Lead Premium Programmatic

Written on
February 17th 2014
Author
Press Release

NEW YORK, February 17, 2014 (ADOTAS) – Sonobi recently announced that Chris Karl (pictured) will be joining as Chief Strategy Officer and Head of Market Development as the company expands its Publisher Operating System. He will be based in New York City and responsible for opening new channels of programmatic ... more...

Video Q&A: Maxifier CEO Denise Colella @ ad:tech New York

Written on
November 6th 2013
Author
Mike Daly

ADOTAS – Denise Colella, recently promoted to the top post at Maxifier, took time out of her ad:tech New York 2013 activities to chat with us about her new job, what she hoped to get out of the conference and the gains made by women in the ad-tech industry. Maxifier is ... more...

Turner Digital Ad Sales Launches Turner Premium Xchange with Rubicon Project

Written on
October 24th 2013
Author
Press Release

ATLANTA and NEW YORK, October 24, 2013 (ADOTAS) — Turner Digital Ad Sales, a division of Turner Broadcasting System, Inc. today announced the launch of the Turner Premium Xchange, a private marketplace offering trusted partners programmatic buying options across the majority of Turner’s portfolio of high-profile owned and operated sites. ... more...

Maxifier Appoints Denise Colella as CEO

Written on
October 16th 2013
Author
Press Release

NEW YORK, October 15, 2013 (ADOTAS) – Maxifier, the global leader in programmatic premium optimization, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth. Colella, who joined the business two years ago as Chief Revenue ... more...

The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization

Written on
May 2nd 2013
Author
Lori Chavez

ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from publisher ... more...

Adotas Poll: Pinterest To Emerge As Next Big Social Marketing Site

Written on
April 1st 2013
Author
Mike Daly

ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Pinterest emerge as the next big social media marking platform this year?” The response was as follows: Yes (84%) No (16%) This week’s poll question is: “Do you plan to do more programmatic trading of premium inventory in the coming year?” We’ll publish ... more...