programmatic-buying



A Peek Into the Future: Where Programmatic TV is Headed

Written on
July 17th 2014
Author
Jason Burke

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively smaller ... more...

ReactX Accesses More Than 10 Billion Programmatic Ad Impressions Per Month

Written on
July 17th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression qualification, which ensures ... more...

In Image, but Out of Context?

Written on
July 1st 2014
Author
PR

By Dennis Clerke, president of monetization, NetSeer There are a lot of things keeping publishers up at night these days. Navigating the waters of sell-side programmatic, stabilizing fluctuating CPMs, and the impression-count impact of viewability, to name just a few. One of the brighter spots for publishers amidst this turbulence has been ... more...

Study Uncovers the Missing Link in Programmatic Buying: Publisher Brand Strength

Written on
June 23rd 2014
Author
Press Release

Boston, MA, June 17, 2014 (ADOTAS) – Millward Brown Digital, the world’s leading digital expert in helping clients grow great brands, today unveiled new metrics to quantify a publisher site’s brand perception, power and differentiation – components of the ad experience that should be given consideration equal to audience and ... more...

Study: Native Spend to Triple by 2015; Publishers are Preferred Programmatic Providers

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Purch, a leading content and commerce company that connects buyers and sellers of technology and SMB products and services, today announced the results of a new commissioned study conducted by Advertiser Perceptions, the leader in research-based advertiser insight for the media industry. The study ... more...

Navigating the Growth and Future of Real-Time Bidding

Written on
June 5th 2014
Author
Ajitpal Pannu

ADOTAS – The buzzword in mobile display and digital marketing across the globe has become Real-Time Bidding (RTB). As systems and processes continue to mature, every year we see RTB and programmatic buying consume a larger piece of the total ad spend. The rest of this article is dedicated to explaining ... more...

Videology: Over 90% of Video Advertisers Buy in a Reserved, TV-Like Fashion

Written on
June 4th 2014
Author
Press Release

NEW YORK,June 4, 2014 (ADOTAS) — Videology – one of the world’s largest video advertising platforms – today released its 1st-quarter 2014 findings on the video advertising market in the United States, which shows the vast majority of advertisers are buying their online video ads the same way they do ... more...

Peer39 by Sizmek Launches Weather Targeting for Programmatic Buying

Written on
June 4th 2014
Author
Press Release

NEW YORK, June 4, 2014 (ADOTAS) – Sizmek Inc. (SZMK), a global open ad management company that delivers multiscreen campaigns, announced today that Peer39, its suite of data solutions, has made available new weather targeting attributes for pre-bid buying platforms such as AppNexus. For the first time in the industry, advertisers, ... more...

Comcast Strikes Deal with Rubicon Project to Power Direct & RTB Inventory

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) — Comcast Spotlight, the advertising sales division of Comcast Cable, and Rubicon Project [NYSE: RUBI], which operates one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced an agreement offering select advertising buyers the opportunity to ... more...

Adap.tv and FreeWheel to Partner On Fourfronts Programmatic Pilot

Written on
May 29th 2014
Author
Press Release

NEW YORK, May 29, 2014 (ADOTAS) – FreeWheel and Adap.tv have announced plans for the integration of Adap.tv’s programmatic reserved technology into FreeWheel’s FourFronts marketplace, enabling advertisers to purchase premium digital television from publishers using proprietary data, while enhancing the value of premium inventory and maintaining the integrity of TV ... more...