programmatic-buying



Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN

Written on
October 28th 2014
Author
Adotas

Publicis Groupe announced today that it acquired of RUN, a real-time data management and multi-channel programmatic buying platform, with unique mobile capabilities, enabling marketers to execute data-driven campaigns. “We’ve seen dramatic changes in the ways agencies are operating, relying more and more on data management and technology platforms to thrive in ... more...

AOL and Publicis Groupe’s Programmatic Video Expansion Aligns As Market Shifts

Written on
October 9th 2014
Author
Adotas

Announced at the onset of Advertising Week in New York City and before AOL’s second annual Programmatic Upfront, the company divulged that they and Publicis Groupe, the French multinational advertising and public relations company, plan to expansion of their multi-faceted six-year relationship into programmatic video and linear TV. The move will provide VivaKi, ... more...

Four Steps to Ease Marketers into Programmatic Buying

Written on
October 7th 2014
Author
Or Shani

If you’re confused about all the commotion surrounding programmatic advertising, you’re not alone. ANA/Forrester found that only 23 percent of marketers in a recent survey had a good enough understanding of programmatic advertising to execute campaigns. Yet Magna Global projects worldwide programmatic ad spending to reach $32.6 billion by 2017. ... more...

Vibrant Media’s Suite of Native Ad Products Open for Programmatic Business

Written on
September 25th 2014
Author
Press Release

(ADOTAS) New York, September 25th, 2014 — Native advertising pioneer Vibrant Media is enabling programmatic buying of their suite of unique, native ad placements by officially launching what is already one of the world’s largest scale desktop and mobile native advertising private exchanges. Using both contextual and audience signals, advertisers ... more...

iSocket Launches Automated Guaranteed Buying with Wenner Media

Written on
September 24th 2014
Author
Press Release

(ADOTAS) New York, NY (September 24, 2014) iSocket, the leader in programmatic direct and reserved media sales  today announced a partnership with automation Wenner Media, LLC, publisher of Rolling Stone, Us Weekly and Men’s Journal. iSocket’s publisher-facing tool, iSocket for Publishers (iFP), allows media sellers to streamline their reserved sales process ... more...

Five Things Agencies Should Look for When Choosing a Programmatic Solution

Written on
September 11th 2014
Author
Brian Stempeck

1. Look for Aligned Incentives: There is a healthy tension in any healthy marketplace where buyers want to buy for the lowest price, and sellers shoot for the highest. As agencies move into the programmatic waters, they may be tempted by the siren song of the “all-in-one” solution, or technology ... more...

The Age of Enlightenment Has Arrived for RTB

Written on
August 4th 2014
Author
Steve Yi

Data-driven targeting is old hat in many corners of the advertising world. Advertisers now draw on limitless forms of data to target the best consumer at the most opportune time and speak to them in the most appropriate way. Yet RTB has still not fully shaken off its dubious reputation ... more...

Multi-Screen Ad Unit by YuMe Powers Applebee’s Unified Video Campaign

Written on
August 1st 2014
Author
Richard L. Tso

YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the campaign ... more...

A Peek Into the Future: Where Programmatic TV is Headed

Written on
July 17th 2014
Author
Jason Burke

When Terry Kawaja speaks, the ad world listens—and for good reason. His insights lack preconceived notions and biases—assets in a potentially controversial piece like his latest on the Future of TV. Terry speaks of the current conversations happening in silos: Linear TV folks dismissing the relatively smaller ... more...

ReactX Accesses More Than 10 Billion Programmatic Ad Impressions Per Month

Written on
July 17th 2014
Author
Press Release

(ADOTAS) LOS ANGELES, CA – ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units. Advertisers now have access to real-time pre-auction impression qualification, which ensures ... more...