programmatic-buying



Global Adspend Set to Return to Pre-Financial Crisis Growth Rates

Written on
April 7th 2014
Author
ZenithOptimedia

ADOTAS — Advertising will continue to strengthen over the next three years, with global advertising spend growth forecast to rise from 3.9% in 2013 to 5.5% in 2014, according to ZenithOptimedia’s new Advertising Expenditure Forecasts. Growth is then set to increase to 5.8% in 2015 and 6.1% in 2016. This ... more...

SiteScout Adds Video to Self-Serve Real-Time Bidding Platform

Written on
April 2nd 2014
Author
AdotasWire

NEW YORK, April 2, 2014 — SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, has added online video to its real-time bidding (RTB) software. With SiteScout regularly seeing 30 billion ad impressions each day, it now accesses an additional 1.5 billion daily video impressions through integrations with top video ... more...

The ABCs of Digital Marketing: Ad Tech, Big Data and Consultants

Written on
March 28th 2014
Author
Ben Kartzman

ADOTAS – There are two things you can always count on in ad tech:  First, there will be somebody who says that next year will be the year of ad tech consolidation. Second, that person will be wrong.  This year will not be the industry’s year of consolidation. With technologies like mobile, ... more...

Programmatic Is Not Automatic

Written on
March 18th 2014
Author
Rami Brusilovsky

ADOTAS – In the last year there has been a dramatic rise in programmatic marketing in the digital advertising industry. Of the $42 billion spent on digital advertising, programmatic buying accounted for more than one third of the market, totaling $16.2 billion. In the coming years, programmatic is expected to ... more...

The Programmatic Future: Automation Poised to Dominate Video Ad Buying

Written on
March 10th 2014
Author
Richard L. Tso

ADOTAS – Ad automation technologies have advanced pretty quickly over the last year, but beyond being a ubiquitous industry buzzword, what exactly is programmatic anyway and how does it work? Whether you like it or not, software algorithms have become an integral part of the buying and selling of media. ... more...

6 Trends That Reinforce the Need for Unified Data Collection

Written on
March 6th 2014
Author
Natasha Moonka

ADOTAS – Increasingly, advertisers are finding it difficult to know whether consumers are paying attention to their ads and, more to the point, whether those ads are driving conversions. In some ways, the “big data” trend complicates that picture by providing so much information from varying sources that advertisers feel ... more...

Kevin Bacon to Headline Festival of Media Global 2014

Written on
January 23rd 2014
Author
AdotasWire

ROME, January 23, 2014 (ADOTAS) — Kevin Bacon, the award-winning actor and “king of connections,” will headline the Festival of Media Global 2014, taking place from April 6-8 in Rome at the Cavalieri Hotel. This year’s Festival will focus on the technology, innovations, and strategies that make the media industry more ... more...

Study: Programmatic Media Buying Being Held Back By Ad Creative

Written on
January 23rd 2014
Author
AdotasWire

NEW YORK, January 22, 2014 (ADOTAS) – The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of ... more...

CPXi: 2014 Will Be the Year of Programmatic Creative

Written on
January 2nd 2014
Author
Jeff Hirsch

ADOTAS – 2014 will be the year of programmatic. No tough prediction there. Let me go further: I believe that 2014 will be the year of programmatic creative. Google it, you will find me talking about it. Programmatic media buying is just part of the equation. It’s a great start. We ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...