programmatic-advertising



LiquidM Adds Programmatic Heavyweight as CRO

Written on
June 30th 2014
Author
PR

New York – June 30, 2014 – LiquidM, the only full-stack Mobile Advertising Management Platform (MAMP), today announced the appointment of Julian Tol as Chief Revenue Officer. Tol will join LiquidM’s executive team alongside CEO Christof Wittig and CPO Roi Chobadi, and will be responsible for global revenue, new strategic ... more...

How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

How to Extend Your Reach and Avoid Oversaturated Audiences

Written on
June 25th 2014
Author
Bill Guild

ADOTAS (3rd of 5 parts) – Consider this hypothetical scenario: A brand wants to increase product sales, so its agency sets up a conversion-focused campaign through programmatic media buying. Performance slows within a number of days, with conversions plateauing and then decreasing. Because the ad targeted consumers at a high ... more...

How to Correct Inconsistent Results from Your Programmatic Media Buying

Written on
June 24th 2014
Author
Bill Guild

ADOTAS (2nd of 5 parts) – No one is perfect when they first set out to master a new skill. Programmatic advertising is no different. This is why I have set out to diagnose five common pain points associated with mastering programmatic real-time media buying.  In this post, the second ... more...

Curing 5 Pain Points for Better Programmatic Results: The General Pain Point

Written on
June 23rd 2014
Author
Bill Guild

ADOTAS (1st of 5 parts) — When you first learned to ride a bike, what happened when you took the training wheels off for the first time? Did you give up when you teetered to the left and right? When you skinned your knee, did you throw the bike to ... more...

Datonics and VivaKi Launch Comprehensive Data Partnership

Written on
June 18th 2014
Author
Press Release

NEW YORK, June 18, 2014 (ADOTAS) – Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display, mobile, social and ... more...

Tumblr Sponsored Posts Now Promoted on Yahoo

Written on
June 17th 2014
Author
Mike Daly

ADOTAS — Tumblr Sponsored Posts will now be seamlessly promoted across Yahoo and Tumblr, reaching more than 800 million average monthly visitors, according to a joint announcement made today. These posts are now integrated and available through Yahoo Gemini, the marketplace where advertisers can buy mobile search and native advertising. Sponsored Posts ... more...

Overcoming RTB’s Transparency Issues

Written on
June 12th 2014
Author
Fred Hsu

ADOTAS – As real-time bidding takes off, transparency is becoming a predominant issue among advertisers, and media sellers and buyers. The buying and selling happens instantaneously in – you guessed it – real-time, and because it is still relatively new, the rules of the road are still being defined. As ... more...

Bidtellect Introduces Industry’s First Fully Open Native Ad Platform and Exchange

Written on
June 11th 2014
Author
Mike Daly

DELRAY BEACH, Fla., June 11, 2014 (ADOTAS) – more...