programmatic-advertising



BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem

Written on
December 10th 2014
Author
Adotas

BrightRoll, the industry’s leading programmatic video advertising platform, announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. Participants in the program provide a broad range of tools and insights to help marketers improve the efficacy of ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

Rubicon Project Partners With Apple To Help Power iAd’s Adoption of Programmatic Advertising

Written on
November 19th 2014
Author
Adotas

Rubicon Project, a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced that it has been selected by Apple along with several other advertising technology companies including Tapsense, The Trade Desk, MediaMath, GET IT Mobile, Accordant Media, ... more...

Programmatic Advertising Surges Even as Challenges Remain

Written on
November 19th 2014
Author
Dax Hamman

That programmatic advertising is now a booming industry is no longer in dispute. Forrester and eMarketer both predict massive gains for programmatic in the years ahead. BI Intelligence, for its part, anticipates that digital media buying through real-time bidding platforms will rise to over $18.2 billion in 2018. The question is no longer whether programmatic will become ... more...

Vdopia Launches Mobile Video Programmatic Marketplace

Written on
October 21st 2014
Author
Adotas

Today, Vdopia, a global programmatic buying and selling platform for mobile video advertising, announced the launch of their global programmatic platform exclusively for mobile video advertising. The new marketplace product called ‘Chocolate,’ is built from the ground up solely for mobile video advertising. With the potential reach of 150 million unique ... more...

Sizmek Presents Ads of the Week: October 6th – October 10th

Written on
October 10th 2014
Author
Sizmek

New film premieres, new games and new opportunities – our ads of the week launch us into the winter months with fresh ideas and fun, keeping the doldrums at bay. Get inspired by the diverse ways these advertisers use expandables and features like data capture and Skype integration to boost ... more...

Four Steps to Ease Marketers into Programmatic Buying

Written on
October 7th 2014
Author
Or Shani

If you’re confused about all the commotion surrounding programmatic advertising, you’re not alone. ANA/Forrester found that only 23 percent of marketers in a recent survey had a good enough understanding of programmatic advertising to execute campaigns. Yet Magna Global projects worldwide programmatic ad spending to reach $32.6 billion by 2017. ... more...

LiquidM Adds Programmatic Heavyweight as CRO

Written on
June 30th 2014
Author
Press Release

New York – June 30, 2014 – LiquidM, the only full-stack Mobile Advertising Management Platform (MAMP), today announced the appointment of Julian Tol as Chief Revenue Officer. Tol will join LiquidM’s executive team alongside CEO Christof Wittig and CPO Roi Chobadi, and will be responsible for global revenue, new strategic ... more...

How to Maintain Transparency & Communication with Your Programmatic Vendor

Written on
June 27th 2014
Author
Bill Guild

ADOTAS (Last of 5 parts) — Have you ever been in a situation in life where you were faced with data, information, a graph – you name it – and you felt utterly and overwhelmingly confused? This brings us to Pain Point 5 in our series, which involves a lack ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...