programmatic-advertising



Four Points to Consider When Refining Programmatic

Written on
April 18th 2016
Author
Vin Turk

Programmatic advertising takes the term “data driven” to a whole new level. While many advertisers are using first and third-party data to target their campaigns, they may not be leveraging their data to the fullest possible extent. It’s more than just putting the data into play – it’s really delving ... more...

Quantcast and the 4A’s Partner to Offer Educational Series on Programmatic Advertising

Written on
March 31st 2016
Author
Adotas

Quantcast, a company focused on applying the power of Big Data to digital and mobile advertising, and the 4A’s, the leading trade association representing the advertising agency business, announced a partnership to bring 4A’s members exclusive access to customized training and education resources for the constantly evolving world of programmatic ... more...

Digital Publishers: “Programmatic Is The Future, But…”

Written on
January 8th 2016
Author
Adotas

Operative Media, Inc., an advertising business management solutions company, announced the findings of a recent survey of more than 85 premium digital publishing executives regarding the state of their programmatic advertising business. Programmatic Takes Hold Operative found that more than 80% of publishers are currently using programmatic solutions to sell digital ... more...

Zynga to Offer Premium Inventory to Programmatic Buyers Via Rubicon Project

Written on
January 6th 2016
Author
Adotas

Rubicon Project, one of the largest advertising marketplaces in the world, and Zynga, a social game developer, announced that marketers now will be able to access Zynga’s premium guaranteed and reserved inventory via programmatic buying. The relationship marks a first for Zynga: Now most premium guaranteed inventory will be available to ... more...

How Artificial Intelligence Changed Digital Marketing Forever

Written on
September 30th 2015
Author
Manoj Ramnani

Think of the rise of Big Data as the “Big Bang” of digital marketing. Before it, digital marketing and its analog counterpart were the sums of gut feelings, psychology textbooks, and only a broad understanding of “what happened before.” Then, BANG! Online commerce arose…and there was more customer ... more...

Looking Ahead for Programmatic: Oh, the Places You’ll Go!

Written on
June 19th 2015
Author
Matt Feodoroff

It seems that everyone wants a piece of the programmatic pie, and it’s not just the big name tech and publishing giants that see the value of automated ad buying and placement. Hulu has made it known that it intends to start utilizing programmatic video technology and iHeartRadio is bringing ... more...

Crossing the Channel: Assessing the Value of Data Overlays for Programmatic Buying

Written on
June 9th 2015
Author
Katrin Ribant

The last edition of Crossing the Channel looked at the main players in audience targeting. Now we’ll explore a rational approach to comprehending the value of the data overlays some of those players provide. When it comes to Real-Time-Bidding-based programmatic buying — defined here as a marketer’s ability to make ... more...

Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Mobile: Where Programmatic Meets Premium

Written on
April 29th 2015
Author
David Kurtz

When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased scale, operational efficiency, better targeting and even interest in the platforms themselves, or • Hesitation and concern about content and audience quality, devalued inventory, a ... more...

CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...