programmatic-advertising



AOL to Build First Cross-Screen Programmatic Advertising Platform

Written on
March 26th 2014
Author
AdotasWire

SAN FRANCISCO, March 26, 2014 (ADOTAS) — AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

Ampush Appoints Rick Cotton as Chief Revenue Officer

Written on
March 11th 2014
Author
AdotasWire

SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD), today announced that it has appointed Rick Cotton, an ad industry veteran with deep experience building and scaling fast-growing tech sales organizations, as its new CRO. Cotton (pictured) brings over ... more...

Ex-Microsoft Exec McCabe Joins iSocket as Vice President of Business Development

Written on
February 24th 2014
Author
AdotasWire

SAN FRANCISCO, February 24, 2014 (ADOTAS) — iSocket, the leader in programmatic direct and sales automation, today announced that former Microsoft executive Kevin McCabe (pictured) has joined the company in the newly created position of Vice President of Business Development. He will be based in San Francisco and will ... more...

3 Pillars of Publisher Programmatic Success

Written on
February 12th 2014
Author
Nick Lynch

ADOTAS – In 2013, 1 in 5 dollars spent in display went to RTB, which helps explain how programmatic spending reached over $3 billion dollars last year. Budgets from advertisers and agencies are increasingly going programmatic and predicted to increase by 38.4% this year. This strong push to programmatic has forced ... more...

iSocket Raises $5 Million in Funding From Time Warner and Conde Nast; Adds Ex-Microsoft Exec

Written on
February 10th 2014
Author
AdotasWire

SAN FRANCISCO, February 10, 2014 (ADOTAS) – iSocket, the leader in programmatic direct and sales automation, today announced $5 million in new funding led by Time Warner Investments, with participation by Condé Nast; R&R Venture Partners, a new fund created by Dick Parsons, former chairman and CEO of Time Warner and Ronald Lauder; and ... more...

The Exchange Lab Taps Ex-Microsoft/BBC Worldwide Senior Exec as Chairman

Written on
February 6th 2014
Author
AdotasWire

LONDON, NEW YORK & TORONTO, February 6, 2014 (ADOTAS) – The Exchange Lab, the world’s largest programmatic digital media marketplace, today announced the appointment of media leader Chris Dobson (pictured) as chairman of the company’s board of directors. Dobson was most recently at BBC Worldwide where he served as executive vice ... more...

‘Programmatic from Specific Media™’ Offers Guaranteed Viewability

Written on
February 5th 2014
Author
AdotasWire

IRVINE, Calif., February 5, 2014 (ADOTAS) – Specific Media, a leading global media company, has launched the advertising industry’s only multi-format, multi-screen programmatic solution that guarantees viewability. Powered by Vindico’s Adtricity® technology, “Programmatic from Specific Media™” directly addresses current media buying inefficiencies by enabling real-time bidding of advertising inventory based on quality ... more...

Airpush and OpenX Partner to Launch Private Mobile Ad Exchange

Written on
February 3rd 2014
Author
AdotasWire

LOS ANGELES, February 3, 2014 (ADOTAS) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange.  AirX combines OpenX’s ... more...

Federated Media Publishing Sells Content Marketing Business to LIN Media

Written on
January 28th 2014
Author
AdotasWire

SAN FRANCISCO, January 28, 2014 (ADOTAS) – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built ... more...