programmatic-advertising



Looking Ahead for Programmatic: Oh, the Places You’ll Go!

Written on
June 19th 2015
Author
Matt Feodoroff

It seems that everyone wants a piece of the programmatic pie, and it’s not just the big name tech and publishing giants that see the value of automated ad buying and placement. Hulu has made it known that it intends to start utilizing programmatic video technology and iHeartRadio is bringing ... more...

Crossing the Channel: Assessing the Value of Data Overlays for Programmatic Buying

Written on
June 9th 2015
Author
Katrin Ribant

The last edition of Crossing the Channel looked at the main players in audience targeting. Now we’ll explore a rational approach to comprehending the value of the data overlays some of those players provide. When it comes to Real-Time-Bidding-based programmatic buying — defined here as a marketer’s ability to make ... more...

Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Mobile: Where Programmatic Meets Premium

Written on
April 29th 2015
Author
David Kurtz

When the focus of a digital advertising conversation inevitably shifts to programmatic, there are typically two types of reactions: • Curiosity and excitement about the opportunities for increased scale, operational efficiency, better targeting and even interest in the platforms themselves, or • Hesitation and concern about content and audience quality, devalued inventory, a ... more...

CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Programmatic Mobile Ads On the Rise: bRealTime Revenue Jumped 682%

Written on
March 4th 2015
Author
Adotas

bRealTime, a programmatic division of digital media holding company CPXi, announced today that its preferred programmatic mobile marketplace saw revenue increase 682% in 2014, compared to 2013. This year alone, bRealTime’s revenue is up 258% as compared to Jan/Feb 2014. bRealTime’s Programmatic Mobile Marketplace connects programmatic buyers with mobile inventory across ... more...

Fyber Expands Platform with Introduction of Real Time Bidding

Written on
March 3rd 2015
Author
Adotas

Fyber, a mobile advertising technology company, today announced open beta of its Real Time Bidding (RTB) platform. Through RTB –a programmatic technology–Demand Side Platforms (DSPs) and their advertisers can bid on inventory in real time and apply fine-tuned targeting on the inventory most relevant to them. With this introduction, Fyber ... more...

Forrester Study Finds Lack of Transparency is Biggest Obstacle to Publisher’s Programmatic Success

Written on
January 9th 2015
Author
Adotas

According to a Forrester Consulting study commissioned by Index Exchange and released today, a lack of transparency in programmatic environments and the sophistication of buyer systems are limiting publishers’ ability to maximize the true value of their inventory. The study, Greater Transparency is Critical to ... more...

BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem

Written on
December 10th 2014
Author
Adotas

BrightRoll, the industry’s leading programmatic video advertising platform, announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. Participants in the program provide a broad range of tools and insights to help marketers improve the efficacy of ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...