profit
Google good news doesn’t end speculation.
ADOTAS — With Google reporting good news yesterday, the stock was up this morning, there is still questions if the company will lay off more people this year. In the afternoon earnings call, CFO Patrick Pitchette suggested more cuts could come, “We really have a cost structure that is labor intensive [...] more...
Google to Newspapers: Drop Dead
ADOTAS — Google told newspapers, ‘we’ll take your content for free, but you’re on your own when it comes to staying afloat.’ In a blog post today, the company said it decided to drop it’s Print ad program: “While we hoped that Print Ads would create a new revenue stream for newspapers [...] more...
Yang Sheds Crocodile Tears, Does Ballmer Care?
ADOTAS – Jerry Yang feels bad about the whole Microsoft thing … really! But is Microsoft hearing it? In a spate of interviews following a severe industry-wide tongue-lashing and dramatically plummeting stocks yesterday, Yahoo Inc.’s chief played the victim card and signaled that he was still open to a deal [...] more...
Yahoo Shares Plunge After Microsoft’s exit
Yahoo Inc.’s shares tumbled as much as 20% today after Microsoft Corp. withdrew its $47.5 billion takeover offer, wiping about $7.6 billion off the Internet company’s market capitalization and piling pressure on its leadership. In the aftermath, Internet search leader Google Inc. seemed poised to reap the gains of the missed [...] more...
UPDATE: Microsoft and Yahoo in Talks
ADOTAS – It’s official: Microsoft and Yahoo are in active merger talks, The New York Times’ DealBook reports. Microsoft has reportedly increased its bid “by several dollars” per share — a move that has been expected by many industry watchers. Yahoo shareholders told DealBook that top executives from both companies were calling [...] more...
Microhoo: The Deafening Sound of Silence
ADOTAS – No word yet on a Microhoo deal. The deafening sound of silence could mean anything, but if Jerry Yang and Steve Ballmer’s past behavior is any indication, their newfound reticence likely means the companies are finally knee-deep in talks. Ballmer yesterday reassured Microsoft’s increasingly jittery employees that he was [...] more...
Will Ballmer Make Yang Cry “Uncle?”
ADOTAS – By quietly letting D-Day pass without a deal, Yahoo Inc. handed Microsoft Corp. a ticking bomb …. So what will famously explosive CEO Steve Ballmer do? Launch a proxy war? Walk away? Ballmer told Yahoo that if it didn’t come to some sort of deal in Microsoft’s unsolicited $44.6 [...] more...
Microsoft Leans Away From Yahoo Buy
ADOTAS – Microsoft Corp. shareholders and employees are increasingly reluctant to commit to the potential $44.6 billion take over of Yahoo and Steve Ballmer is taking their reticence to heart. Microsoft’s stock has dropped more than 3% in Nasdaq trading since Ballmer made its bid for Yahoo, and his threat of [...] more...
Microsoft Defends Yahoo’s Honor
ADOTAS – Times are a changin’! Like a cuckolded lover, Microsoft Corp. is suddenly defending Yahoo Inc.’s quarterly results before they’re even out as Yahoo makes eyes at other potential mates. Microsoft said it will hold firm on its $43.2 billion offer for Yahoo as D-Day closes in on Jerry Yang: [...] more...
Yahoo One Step Closer To Google Ad Deal
ADOTAS – Yahoo Inc. is one step closer to outsourcing its search advertising biz to Google Inc. after an initial test of the system, the Wall Street Journal reports. The ad partnership could give the increasingly desperate Yahoo some leverage as it attempts to send Microsoft Corp. and its unwanted advances [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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