productwatch
TiVo Taps into Choose-Your-Own-Commercials Option
TV networks and advertisers claim that TiVo and other DVR services kill their ad revenue by letting users “fast forward” through TV commercials. Today, to help reverse that image, TiVo launches Product Watch, a service that lets TiVo subscribers choose which ads they want to see. Now advertisers can reach [...] more...
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Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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