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P&G Thinks Outside of Idiot Box

Written on
May 12th 2008
Author
Kathleen

ADOTAS – It’s no secret that up-front ad-selling will be hit hard while the economy continues to struggle. But Proctor and Gamble is taking the bull by the horns and completely revamping their strategy, according to a report in The Wall Street Journal. This week, broadcast networks host their annual presentations [...] more...


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