pro-sports



Soccer And Social Media: An Interview With Lisa Bregman, Manager, Digital & Social Media For LA Galaxy

Written on
July 10th 2013
Author
Alec Green

ADOTAS – When LA Galaxy signed David Beckham in 2007, the team instantly went from one of the most well-established and successful clubs in Major League Soccer (MLS) to a global brand with worldwide media interest and fan support.  2007 was also around the time when social media began to gain steam ... more...

Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns

Written on
March 1st 2013
Author
Larissa Lohman

Few industries boast the depth of brand loyalty that pro sports enjoys. Mobile devices and social media offer us the unprecedented ability to follow our favorite teams and players. But we also live in an era in which huge contracts, outsized egos and high ticket prices might make fans feel ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
AdotasWire

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...