private-marketplace



DataXu Adds Video to Private Exchange Capabilities

Written on
March 6th 2014
Author
AdotasWire

BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the addition of Private Exchange video to its platform. This brings programmatic video to the point where brand marketers can confidently make increasingly bold shifts in budget, from TV, to ... more...

Casale Media Launches an RTB-Friendly SSP

Written on
June 25th 2012
Author
Brian LaRue

ADOTAS - Today, online media technology company Casale Media launched a new programmatic sell-side platform, called Index Platform, which operates in publishers’ private marketplaces, as well as an attendant feature described in a statement from Casale as “a real-time map of aggregate real-time bidding activity” on the platform, dubbed Index ... more...

Right Media Exchange (Better) Enables Private Marketplaces

Written on
July 28th 2011
Author
Gavin Dunaway

ADOTAS – Open marketplaces are so 2009; private marketplaces — whether they’re premium publishers setting up closed exchanges and controlling inventory available for RTB, or advertisers creating customized publisher lists through media management platforms — are all the rage now. Hell, even Yahoo! Right Media Exchange is getting in on it: ... more...

Advertisers Allured by Private Marketplaces

Written on
April 4th 2011
Author
Gavin Dunaway

ADOTAS - Brands, are you really ready for RTB, or are you just saying that so you sound cool? In a recent PubMatic survey of 640 online ad executives (71% on the buy side, 29% on the sell), 62% of advertisers reported using RTB in their digital ad campaigns. The drag? Only ... more...