ADOTAS - Today, online media technology company Casale Media launched a new programmatic sell-side platform, called Index Platform, which operates in publishers’ private marketplaces, as well as an attendant feature described in a statement from Casale as “a real-time map of aggregate real-time bidding activity” on the platform, dubbed Index [...] more...
ADOTAS – Open marketplaces are so 2009; private marketplaces — whether they’re premium publishers setting up closed exchanges and controlling inventory available for RTB, or advertisers creating customized publisher lists through media management platforms — are all the rage now. Hell, even Yahoo! Right Media Exchange is getting in on it: [...] more...
ADOTAS - Brands, are you really ready for RTB, or are you just saying that so you sound cool? In a recent PubMatic survey of 640 online ad executives (71% on the buy side, 29% on the sell), 62% of advertisers reported using RTB in their digital ad campaigns. The drag? Only [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- IAB Releases Native Advertising Playbook December 4th 2013 NEW YORK, December 4, 2013 (ADOTAS) — Native has become [...] more »
- Appia Launches Native Ads for App Discovery December 4th 2013 DURHAM, NC, December 4, 2013 (ADOTAS) – Appia, the leading mobile user [...] more »
- Kitara Media Acquires Healthguru.Com; Combined Business 2014 Revenues Estimated At $50MM December 4th 2013 Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara [...] more »
- Lenovo Names TubeMogul Its Global Partner for Programmatic Video Advertising December 4th 2013 EMERYVILLE, Calif., December 4, 2013 (ADOTAS) – Today, TubeMogul was [...] more »
- Lionsgate Partners with Mobiquity to Promote ‘Ender’s Game,’ ‘Divergence’ December 4th 2013 ADOTAS — One of the year’s most anticipated films, “Ender’s [...] more »
- LiveRail Touts $100 Million Run Rate, Preps for IPO in 2014 December 4th 2013 ADOTAS — The demand for programmatic advertising has exploded, with [...] more »
- Infographic: Branded Video Sharing Almost 50X Higher In 2013 Than In 2006 December 4th 2013 NEW YORK, December 4, 2013 (ADOTAS) — The sharing of [...] more »
- Revenge of the Data Nerds: Who Will Be the Next Heartthrob of the B2B Data Market? December 4th 2013
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- Take the Time to Do Native Right December 2nd 2013
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