private-exchange



The Rise of Private Exchanges and the Future of Agency Trading Desks

Written on
April 9th 2014
Author
Richard L. Tso

ADOTAS – As old-school marketing tactics are quickly replaced by more nimble automated methods to deliver ads to audiences across the web, agencies are adopting in-house platforms to help them effectively manage and buy media at scale for the portfolio of brands they represent. If you’re considering partnering with a ... more...

Jumpstart Partners with Rubicon Project to Launch Premium Automotive Private Exchange

Written on
April 9th 2014
Author
Press Release

SAN FRANCISCO, April 9, 2014 (ADOTAS) —Jumpstart Automotive Group, an expert automotive marketing and advertising company today announced the creation of an automotive advertising marketplace (‘private exchange’) made possible through direct order automation. Jumpstart has signed an exclusive agreement with Rubicon Project (NYSE: RUBI), the company pioneering advertising automation and ... more...

Ray Colwell Joins Nexage as SVP of Global Business Development

Written on
April 9th 2014
Author
Press Release

BOSTON, April 9, 2014 (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced Ray Colwell (pictured) has joined its executive team as senior vice president of global business development. Colwell brings significant experience in building businesses and a deep understanding of the digital landscape to Nexage. He will ... more...

DataXu Adds Video to Private Exchange Capabilities

Written on
March 6th 2014
Author
Press Release

BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider of programmatic marketing solutions for brands and agencies, today announced the addition of Private Exchange video to its platform. This brings programmatic video to the point where brand marketers can confidently make increasingly bold shifts in budget, from TV, to ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

Rethinking the Online Ecosystem, Part II: Solutions to Publishers’ Advertising Problems

Written on
March 7th 2012
Author
Walter Knapp

ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly: The ... more...

Casale Opens Premium Exchange for Elite Pub Base

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS – Basically joining the private exchange cause, Casale Media has opened up CasaleX, imbuing its 3,000 hand-picked premium publishers with the power of real-time bidding. Casale pubs will be able to select what and how much inventory they want to offer to selected DSPs and trading desks through the ... more...

Technorati Names Higgins CEO, Taps Kamel as CTO

Written on
May 12th 2011
Author
Gavin Dunaway

ADOTAS – They’ve been playing executive musical chairs over at blogging service and social media ad network Technorati Media, and it looks like senior vice president and general manager Shani Higgins has landed in the CEO’s seat. Higgins — who previously held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment ... more...

Advertisers Allured by Private Marketplaces

Written on
April 4th 2011
Author
Gavin Dunaway

ADOTAS - Brands, are you really ready for RTB, or are you just saying that so you sound cool? In a recent PubMatic survey of 640 online ad executives (71% on the buy side, 29% on the sell), 62% of advertisers reported using RTB in their digital ad campaigns. The drag? Only ... more...

AdMeld Powers IDG’s Tech-Focused Private Exchange

Written on
January 12th 2011
Author
Gavin Dunaway

ADOTAS – When The Weather Channel unveiled its AdMeld-powered “Category 5″ cross-channel private ad exchange in November, AdMeld CEO Michael Barrett said that was only the first step for private exchanges. And the next step had been a real leap: IDG TechNetwork, a vertical ad network that represents 460 independent sites ... more...