private-exchange
Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization. With the advance [...] more...
Rethinking the Online Ecosystem, Part II: Solutions to Publishers’ Advertising Problems
ADOTAS - In Part I of this series, I highlighted some of the downward economic pressures faced by quality independent and professional online publishers when it comes to their advertising strategies. In this piece, my goal is to outline a few things they can do about it. To recap briefly: The [...] more...
Casale Opens Premium Exchange for Elite Pub Base
ADOTAS – Basically joining the private exchange cause, Casale Media has opened up CasaleX, imbuing its 3,000 hand-picked premium publishers with the power of real-time bidding. Casale pubs will be able to select what and how much inventory they want to offer to selected DSPs and trading desks through the [...] more...
Technorati Names Higgins CEO, Taps Kamel as CTO
ADOTAS – They’ve been playing executive musical chairs over at blogging service and social media ad network Technorati Media, and it looks like senior vice president and general manager Shani Higgins has landed in the CEO’s seat. Higgins — who previously held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment [...] more...
Advertisers Allured by Private Marketplaces
ADOTAS - Brands, are you really ready for RTB, or are you just saying that so you sound cool? In a recent PubMatic survey of 640 online ad executives (71% on the buy side, 29% on the sell), 62% of advertisers reported using RTB in their digital ad campaigns. The drag? Only [...] more...
AdMeld Powers IDG’s Tech-Focused Private Exchange
ADOTAS – When The Weather Channel unveiled its AdMeld-powered “Category 5″ cross-channel private ad exchange in November, AdMeld CEO Michael Barrett said that was only the first step for private exchanges. And the next step had been a real leap: IDG TechNetwork, a vertical ad network that represents 460 independent sites [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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