privacy
Enhanced Notice: Recruiting Advertisers Now
ADOTAS – On January 27, a collation of online trade groups, including the Future of Privacy Forum and the Interactive Advertising Bureau, released their proposed standards for enhanced notice, which refers to a universal phrase or symbol on ads shown to a consumer based on their demographic or behavioral data. The [...] more...
FTC Privacy Roundtable, Part II: All About the Tech
ADOTAS – Tomorrow, Thursday, Jan. 28, at the University of California Berkeley School of Law, the Federal Trade Commission kicks off the second of its three-part roundtable series, “Exploring Privacy” — a tutorial on where the agency stands on enforcement of privacy matters that should be of high importance [...] more...
2010: The Year of Data
ADOTAS – This year saw data and audience targeting enter the mainstream conversation. This growing trend gave rise to increasingly noisy conversations about how that data is being used, whether it’s effective in improving the online experience, how to measure its effectiveness and whether its use violates online privacy or [...] more...
As Privacy Debate Rages, Yahoo Rolls Out Advanced Opt-Out Platform
ADOTAS – Court is in session! The Federal Trade Commission is hosting its much ballyhooed public roundtable on online privacy today in the nation’s capital — will privacy advocates rule the day and move the FTC a step closer to regulation? Well, you better believe that Internet marketers aren’t going [...] more...
IAB Launches ‘Privacy Matters’ in Advance of FTC Roundtable
ADOTAS – It could be quite a manic Monday for digital advertisers. Privacy advocates are calling Dec. 7 “Pearl Harbor Day” for the Internet advertising industry as the Federal Trade Commission launches its public roundtables on consumer privacy issues. Certainly many members of the public as well as legislators are up [...] more...
Regional Networks Vanish With Facebook Privacy Update
ADOTAS – At 350 million users, Facebook has a larger population than the United States. Addressing this growth and the challenges it presents for user privacy, Facebook has updated its privacy policy and is terminating regional networks The current privacy model is centered around these networks, and founder Mark Zuckerberg explains [...] more...
Authorities claim Google Analytics violates German law
ADOTAS – European Union concerns about privacy issues related to online advertising have resulted in one banal warning after another. Seems like since the summer the governing body has been hovering like a pitch black cloud over the industry, but hasn’t yet burst into storm. Federal and regional German officials, on [...] more...
Cyber security: Beyond black and white
ADOTAS – This is the final article in a four-part series dedicated to National Cyber Security Awareness Month. Read the first article here, the second article here and the third article here. During last week’s Online Trust Alliance’s Online Trust & Brand Protection Summit in Philadelphia, Maneesha Mithal, assistant director of [...] more...
Industry advocacy helps kill Maine privacy bill
ADOTAS – About a month after the bill was enacted, the judiciary committee of the Maine legislature voted to repeal a privacy law aimed at protecting minors after several advertising and technology groups challenged its constitutionality. On Friday, the committee sided with a plethora of industry and civil rights organizations in [...] more...
The Cookie Monster—Is it Eating Your Privacy?
ADOTAS — Cookies are a foundational part of accurate web analytics. They let us marketers recognize returning visitors and allow us to perform some very useful tasks, such like as user segmentation and path analysis, without which we’d have to consider ourselves rather primitive digital marketers indeed. Take away cookies on [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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