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Mobile Marketing Adds $139B to U.S. Economy in 2012; Set to Rise to $400B by 2015

Written on
May 9th 2013
Author
AdotasWire

NEW YORK, May 9, 2013 (ADOTAS) — The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion [...] more...

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!

Written on
May 8th 2013
Author
OptiMine

ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some cases, heated — of late. The goal of this survey is to learn how advertisers are currently measuring the success of their display advertising and how they are planning for [...] more...

Facebook Strikes Back at Google with Billion$ at Stake

Written on
February 18th 2013
Author
Peter Koeppel

Facebook and Google have been inching in on each other’s domain for years, aiming to become the primary method that consumers use to engage with each other – and with brands – online. Google’s “Facebook killer” Google+ has been growing steadily since its launch in 2011, but is far from being [...] more...

Is Big Brother Monitoring Your Twitter Account?

Written on
January 29th 2013
Author
Mike Daly

Via the New York Daily News: Government curiosity about Twitter users has grown precipitously of late, with the number of information requests in the first six months of 2012 eclipsing those made for all of 2011. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Fis-big-brother-monitoring-your-twitter-account%2F'; [...] more...

Video: “Future of Engagement” on LinkedIn’s PR Disaster Recovery

Written on
June 12th 2012
Author
Brian LaRue

ADOTAS – Last week, a Russian hacker pinched nearly 6.5 million passwords of LinkedIn members and posted them to an online forum. That spelled instant bad news for the social network, especially considering how its members use the site for business networking and should expect a certain modicum of professionalism [...] more...

The Fair Trade Tracking Tango: Respect Between Dancers Isn’t Always Explicit

Written on
June 5th 2012
Author
James Lamberti

ADOTAS – Sometimes the web works in weird and opaque ways. Publishers are implicitly brokering relationships between consumers and advertisers. Whether consumers realize it or not, the free content tango goes something like this: The content people consume is supported by advertising revenues, which is generated by targeted ads, which are based on [...] more...

Privacy By Default: Fallout from Microsoft’s DNT Move

Written on
June 4th 2012
Author
Gavin Dunaway

ADMONSTERS – The shockwaves reverberated around the digital advertising industry fast and hard: Included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting. Oh yes, even Google agreed a few months ago [...] more...

AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier”

Written on
May 22nd 2012
Author
Brian LaRue

ADOTAS - Device recognition service AdTruth (a division of fraud prevention/detection company 41st Parameter) held meetings earlier this month on two continents with representatives of 18 digital advertising companies, and they’ve emerged with AdTruth suggesting its technology might become much more widely adopted as a solution for addressing issues around [...] more...

Privacy and Security in the Email Cloud

Written on
May 15th 2012
Author
Wikus Engelbrecht

ADOTAS - We all know that sticking all of our business info out onto the internet comes with a number of security risks, and that these risks are still a major inhibitor when it comes to loading and managing data on the internet. Although cloud-based services afford us maximum flexibility and ease of [...] more...

Mind Your Own eBusiness

Written on
May 7th 2012
Author
Angus Glover Wilson

ADOTAS – Getting some privacy used to be as simple as locking your door or finding a nice, quiet spot somewhere. Keeping your information private was as simple as putting it away in a locked drawer or safe. Well, those days are long gone, and many consumers are not happy about it. The Information [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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