privacy



Facebook vs. HasOffers, & Why the Mobile App Tracking Landscape Needs to be Disrupted

Written on
April 17th 2014
Author
Jose Reyes

ADOTAS — On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: they’d also been forced to drop support for Facebook mobile ad tracking due to a violation of policy for retaining too much user data. This was a surprise to many in the industry ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Facebook’s 10th Anniversary: Will the Next Decade Surpass the First?

Written on
February 4th 2014
Author
Mike Daly

ADOTAS — With Facebook turning 10 today, founder and CEO Mark Zuckerberg offered his reflections on The Social Network’s humble beginnings and somewhat surprising evolution in a post on the site today. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; ... more...

Mobile Marketing, Privacy on Tap for RampUp 2014

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO,February 4, 2014 (ADOTAS)–Today LiveRamp, the leading data onboarder enabling marketers to connect their customer databases into every marketing application, announced that its agenda for the upcoming RampUp 2014 is now set and promises to cover many critical issues that will impact Chief Marketing Officers in the near future. ... more...

Online Trust Alliance Finds Data Breaches Spiked to Record Level in 2013

Written on
January 22nd 2014
Author
AdotasWire

SEATTLE, January 22, 2014 (ADOTAS) – The Online Trust Alliance (OTA), the non-profit with the mission to enhance online trust, user empowerment and innovation, today recommended a series of best practices to help prevent online data breaches and other exploits, in collaboration with high-profile brands including American Greetings Interactive, AVG, Microsoft, Publishers Clearing ... more...

EXCLUSIVE: Ghostery Launches New Version for iOS7

Written on
January 21st 2014
Author
AdotasWire

NEW YORK, January 21, 2014 (ADOTAS) – Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most expansive improvements to the usability of the app since the initial release of Ghostery for iOS. Ghostery is used by more than 20 million people ... more...

Will Users’ Class-Action Lawsuit Be the End of Facebook?

Written on
January 13th 2014
Author
Richard L. Tso

ADOTAS – Facebook, the popular social network with over a billion users worldwide, has just been hit with a class-action lawsuit. The allegations, revealed in the FT, are that Facebook systematically scans the content of private messages so it can sell the data to third parties such as advertisers. Facebook’s entire ... more...

Google’s Newly Restricted Analytics: Is It About Privacy or Profit?

Written on
November 4th 2013
Author
Richard L. Tso

ADOTAS – For website publishers, Google Analytics is a boon —  one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in Google’s ... more...

AdTruth Partners With Evidon On Mobile Privacy App

Written on
September 5th 2013
Author
AdotasWire

SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology partnership that will enable greater consumer control over in-app privacy on mobile devices. “Ad Control” is a key element of EvidonInForm Mobile, which enables consumers to opt-out of in-appor cross-app ... more...

The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...