Adotas

Where media buyers start online



privacy-issues



Study: People Don’t Like What You Do For a Living

Written on
April 10th 2008
Author
Kathleen

ADOTAS – The average American is “skeptical” about Web sites that use information about a person’s online activity to customize content, according to a recent Harris Interactive study. But when introduced to four potential recommendations for improving Web sites’ privacy and security policies, they become “somewhat” more comfortable with the [...] more...

Offline Data Fair Game For Microsoft

Written on
January 24th 2008
Author
Editor

Earlier this month Microsoft announced a project that will utilize method of collecting data on users’ “cell phones, geolocation systems, credit-card information” and various other sources to create highly targeted advertising, reports MarketWatch. This data is the prize pig of the online advertising industry that gives any company with access to [...] more...

Ad Houses Will Need To Be More Nimble

Written on
January 2nd 2008
Author
Wall Street Journal

The Web’s emergence is forcing ad executives to succumb to marketers’ demands that agencies reinvent how ads are created, and forgo their TV-centric approach. Clients are even calling for changes in the way ad firms are structured. But until now, few advertisers have spent more than 5% to 10% of [...] more...

Beacon Blunder Gives Users A Rude Awakening

Written on
December 7th 2007
Author
Editor

Since the big Facebook-Beacon apology blog was posted, many experts are raising concerns on privacy issues. Beacon tracked the purchases of users on third-party sites and made that information easily available to the users’ friend and family. While Moveon.org criticized the site’s inadequacy in an opt-out function, many users are [...] more...

We Don’t Need ‘Do Not Track’

Written on
November 12th 2007
Author
BusinessWeek

You’re walking down the street and receive a mobile-phone text message that offers a digital coupon for a frappuccino at the Starbucks (SBUX) you’re approaching. This brand of communication is known as “one-to-one marketing” or “behavioral advertising,” and it’s likely on its way to a wireless handset near you. Pharmacies and [...] more...

EU Says No Privacy Investigation

Written on
October 15th 2007
Author
Telegraph

Google’S $3.1bn (£1.5bn) purchase of online ad business Doubleclick will push up prices for advertisers and hit the income of web publishers, rival operator Yahoo! has told the European Commission. Concerns are mounting that Google could become as dominant in online display advertising as it is in the £4.5bn European search [...] more...


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

Adotas Partnership