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Meredith Named Highest Rated Company in Advertiser Perceptions Report

Written on
February 3rd 2014
Author
AdotasWire

NEW YORK, February 3, 2014 ADOTAS) – Meredith Corporation (NYSE: MDP), the number one media company serving American women, has been recognized as the Highest Rated Media Company by Advertiser Perceptions in its annual AIR report, the second time Meredith has received this honor in the last four years. Twice a ... more...

Time Inc. Appoints Colin Bodell New Tech Chief, Preps for Public Company Spinoff

Written on
January 20th 2014
Author
Richard L. Tso

ADOTAS – Time Inc. CEO Joe Ripp has a lot on his mind these days as he prepares the publishing company for its spinoff from Time Warner later this year. After the dust settles, Time Inc. will be operating as a public company that will be under intense scrutiny, especially ... more...

Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising

Written on
January 15th 2014
Author
Mike Daly

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and ... more...

Sharpen Your Marketing Strategy with Accountable Media

Written on
December 10th 2013
Author
Christine Oliveri

ADOTAS – Consumer media consumption is on the rise, and the way people access media is evolving quickly and in complex ways. One example is the second-screen phenomenon, where people simultaneously use TVs, tablets and smartphones. There are more media sources than ever, with consumers downloading and streaming content from ... more...

Making Print More Interactive: Q&A with Matthew Szerencse of Digimarc

Written on
November 18th 2013
Author
Richard L. Tso

ADOTAS – Digimarc is known for revolutionizing the design and photography industry by providing a way for creative professionals to embed copyrights and watermarks into digital images. Recently, the company launched Digimarc Share, a technology that lets content creators embed content into images that consumers can scan with their smartphones ... more...

SharperImage.com Taps Digimarc to Embed ‘Buy Now’ Mobile Capability into Print Catalogs

Written on
November 12th 2013
Author
AdotasWire

BEAVERTON, ORE., November 12, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) announced today that SharperImage.com is using the Digimarc® Discover platform to make it simple for consumers to simultaneously browse print catalogs, research and buy from their mobile device. Using the free Catalog Click mobile app, enabled with Digimarc’s patented technology, ... more...

Exclusive: International Business Times Adds Native Video Ads

Written on
November 12th 2013
Author
Richard L. Tso

ADOTAS – International Business Times has just inked a deal with video native ad company Ebuzzing, to offer integrated brand experiences on its news website. The publishing industry has been scrambling frantically for a new online monetization strategy to compensate for the spiraling decline of print and online subscription-based models. In ... more...

Digimarc Share Launches in HGTV Magazine; Readers Can Buy, Tweet and Pin ‘Deals’ from Print

Written on
October 21st 2013
Author
AdotasWire

BEAVERTON, ORE.,  October 21, 2013 (ADOTAS)  – Digimarc Corporation (NASDAQ: DMRC) today announced Digimarc Share, a simple new way for consumers to share print content online with friends. Digimarc Share, part of the Digimarc® Discover solution, will make its debut in the November issue of HGTV Magazine with a special nine-page ... more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim ... more...

OPINION: Our Focus on Remnant is Costing Us Brand Dollars

Written on
March 13th 2013
Author
Raj Chauhan

Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and years ... more...