Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way
ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...
OPINION: Our Focus on Remnant is Costing Us Brand Dollars
Zenith Optimedia predicts global ad spend will reach $500B in 2013 with online accounting for roughly 20%, leaving $400B spread across TV, Print, Outdoor, Radio and Cinema. These are big, traditional media channels with brand-centric advertisers who will be migrating their models to digital over the coming months and years [...] more...
Connecting With Customers While Managing Branded Content and Channels
Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...
VIDEO: Digitas, Leo Burnett partner on Sprint iPhone 5 Campaign
Team Sprint — Digitas and Leo Burnett — have partnered to present the “I Am Unlimited” campaign launching Sprint’s iPhone 5, which is the only carrier to offer customers “Truly Unlimited” data. The capabilities of Sprint’s iPhone 5 allow users to download music and video, surf the web and stay [...] more...
Brands Want Your Undivided Attention: The Rise of Multi-Screen Ad Campaigns
We all do it. We sit in front of our computers at work with our iPhones on our desk, sometimes switching back in forth between emails and photos that exist on each device. At home we sit down in front of the television to watch 30 Rock or Newsroom, and [...] more...
The Death of Display (As We Know It)?
Hold onto your hats: Yes, the banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...
Hearst Magazines Offers Brands Social Engagement Through Buddy Media
ADOTAS – Hearst Magazines’ Digital Media unit has hooked up with Facebook branded platform operator Buddy Media to introduce some pretty cool social media tie-ins for Hearst’s brand advertisers. One can only the imagine the potential for cross-media selling. Buddy Media will power branded social media applications dubbed “sapplets” (which sounds [...] more...
Nielsen Parts With AdweekMedia
ADOTAS – It’s hard out there for a trade publisher. To make ends meet, Nielsen Business Media has trimmed its trade offerings by selling eight of its brands to e5 Global Media, a new media company formed jointly by Pluribus Capital Management and Guggenheim Partners Included in the deal is AdweekMedia [...] more...
Murdoch gleefully predicts ad uptick and that Kindle will ruin unions
ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...
Print is not dead – yet.
ADOTAS — At least that’s what I get from this new survey from The Rosen Group. Now the firm has media (print) clients, but according to the group, nearly 80 percent of respondents subscribe to magazines and the vast majority, 83 percent, find that daily newspapers are still relevant. When asked [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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