pricing



Lost in Translation: Bridging the Chasm Between ‘Search Engine’ and ‘Marketing’ Through Entity Ads

Written on
December 26th 2013
Author
Murthy Nukala

EDITOR’S NOTE: This article, originally published on June 13, 2013, placed at No. 14 in our 20 most popular articles of the year. ADOTAS — In the world of search engine marketing, there is ironically a large chasm between “search engine” and “marketing.” A search engine marketer’s (SEMs) day-to-day activities, including keyword ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

Fox Drops iTunes Price For Shows To $0.00

Written on
September 24th 2007
Author
Sarah Novotny

Fox is just full of announcements these days. The media company has said that it will offer downloads of many series premieres on iTunes for free as of this week. This agreement between Apple and Fox comes after NBCU; the largest provider of iTunes television downloads refused to renew its contract ... more...