While it’s not necessarily the newest of technologies, RSS could still be a novel concept to the average shopper Pricefish President Mark Dresner says in a press statement, “RSS feeds can make it simple for shoppers to keep a close watch on products that they are considering to buy. We believe that timely access to product price changes is a useful tool for shoppers and have, in the past, provided these notifications by email. However, in these days of overflowing email inboxes we felt that our shoppers would appreciate an alternate option to email notifications. RSS is just another example of our goal to really engage shoppers and make the overall shopping experience simpler and more satisfying,”

Pricefish.com’s offering allows a shopper to monitor as many RSS-enabled product listings as they wish. Each product is treated as a unique channel within their RSS reader and displays all of the merchants selling a particular product along with their corresponding prices. When a shopper finds a merchant/price combination that they like they can make the purchase by just clicking from within their RSS reader to go to the merchant website.
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“We believe retailers are always looking for new ways to separate themselves from their competitors. We anticipate Pricefish.com’s audio FishClips feature will allow online and multi-channel retailers to directly engage potential shoppers as they make buying decisions,” said Pricefish president Mark Dresner in a statement. FishClips has been in testing phase since September 2005 with a handful of vendors.

Since 2003, Pricefish has been providing shoppers with side-by-side product and pricing comparisons, searchable and listed by category. Now that the FishClips service is available to all vendors, Pricefish plans to focus on developing other multimedia services as well. “This is a first step in our plan to incorporate full multi-media capabilities into Pricefish.com. We envision that video – full sight and sound – won’t be far off,” said Dresner.