pretarget



RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

Infographic: “Display Drives Search”

Written on
May 7th 2012
Author
Brian LaRue

ADOTAS - In this new infographic, contextual/behavioral ad targeting software company Pretarget suggests search and display — often seen as performing entirely different functions and occupying two dissimilar sections of the online ad ecosystem — go hand in hand more comfortably than you might think. While the term “banner blindness” gets ... more...

Infographic: “The Rebirth of Display Advertising”

Written on
March 8th 2012
Author
Brian LaRue

ADOTAS - You’ve come a long way in a pretty short time: As this infographic from Pretarget lays out, it’s actually only been eight years since the first online ad exchange, and since then the online ad industry has changed so quickly it’s demanded new processes for buying and selling ... more...

Quick Hits: Most Video Ad Clicks Happen in Evenings, Groupon Gives Discounts for Brick-and-Mortar Purchases, More

Written on
December 20th 2011
Author
Brian LaRue

ADOTAS – According to a new study conducted by ad platform TubeMogul (and reported earlier today by MediaPost), people are more likely to click on online video ads during the evening than any other time of day. Looking at 23 million impressions from preroll ads, the study found 26 percent ... more...