premium
Is Interclick Yahoo!’s Remnant Revenue Savior?
ADOTAS – Somehow, Yahoo!’s third-quarter earnings proved to be worse than its second quarter earnings. The latter report raised a lot of eyebrows as U.S. display revenue — seemingly the only solid revenue performer, with the company’s search revenue still in freefall — took a major dive, attributed to a [...] more...
Answers Served: isocket Brings Programmatic Buying to Class 1 Inventory
ADOTAS – Real-time bidding has proven pretty swell for the automated buying of remnant inventory, but what about premium? Can’t programmatic buying be introduced so media buyers can pick and choose from Class 1 stockpiles through their DSPs and other tools? Or is that merely a pipe dream? No, says isocket, [...] more...
Sampling the Reserve Label From Google Display Network
ADOTAS – The agencies spoke and Google listened — the Google Display Network now has a “Reserved” section, where an advertiser can find the finest premium, guaranteed inventory from GDN’s 50,000 partner sites. Apparently GDN Reserve was launched during the last quarter, though not to more fanfare like the recent introductions of Google’s Media Ads [...] more...
Spinning Remnant into Premium With Better Targeting
ADOTAS – By treating premium ads as forward contracts, agencies are reserving first-impression ad buys for pumping their creatives through the pipeline by a specified time. Remnant ads, on the other hand, are less sensitive to time and placement, and typically go through exchanges. The ad demand dynamic looks like this: Premium [...] more...
Retargeting a Rocket Booster for Searches
ADOTAS – Retargeting is on many industry minds these days, especially after a New York Times article presented it as the latest bogeyman to arrive from the nightmarish world of online advertising — even though the technology to reach departing site visitors via related display ads is 10 years old. [...] more...
Bow Down to Exchanges and RTB as Display’s Rulers?
ADOTAS – “Efficiency kills brands,” Evolve co-founder and Gorilla Nation President Brian Fitzgerald said to me a few weeks ago. I nearly spat out my coffee when the words jumped from his lips — this was blasphemy considering my inbox’s constant barrage of news about real-time bidding and ad exchanges and [...] more...
OpenX Promotes Long Tail Alliance to Small Pubs
ADOTAS – Yahoo! Right Media’s recent shift to “premium” exchange and shutdown of the Direct Media Exchange was emblematic of the display arena in general — premium publishers are all the rage while little guys keep getting the shaft. But some people are looking out small publishers: OpenX is encouraging its [...] more...
Twitter to offer brands premium fuel
ADOTAS – Following news of a high amount of inactive brand accounts, Twitter is reaching out to corporations and brands with premium accounts. At a Nesta panel in London, CEO and cofounder Biz Stone said that the site would charge for premium accounts, which would offer corporations and brands enhanced features [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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