premium-publishers



The Case for Media Quality

Written on
March 4th 2013
Author
Scott Knoll

As online advertising matures, new technologies create greater efficiencies, as well as greater worries. Programmatic buying in particular has been praised for streamlining processes and creating scale, but it has also introduced new challenges in terms of media quality. The quality of the advertising environment and exposure becomes increasingly important as ... more...

Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on
February 25th 2013
Author
Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market ... more...

Selectable Media Strengthens Leadership Team and Advisory Board with Morrissy, Finnegan

Written on
November 13th 2012
Author
Mike Daly

NEW YORK (November 13, 2012) – Selectable Media, a leader in enabling consumers to unlock digital content through advertising, today announced that media veteran Tom Morrissy (pictured) has joined the company as the Chief Revenue Officer. Selectable Media also announces the addition of Sean Finnegan, Chief Strategy Officer at Akoo ... more...