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Data Leakage an $850 Million Problem for Pubs

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Has online data collection and tracking gotten out of control? Brandt Dainow argued so much in an excellent column last week, and some new research from Krux Digital nearly rips my jaw off: studying data collection across top the 50 ad-supported websites in the U.S., Krux recorded an [...] more...

AdMeld Integrates Mobile Inventory Into Platform

Written on
December 7th 2009
Author
Gavin Dunaway

ADOTAS – So much inventory, so little time: the proliferation of smart phones has expanded the amount of under-monetized inventory in the marketplace, AdMeld CEO Michael Barret said. As consumers are increasingly browsing the web via their mobile devices, the amount of un-optimized inventory keeps piling up. Hence why AdMeld is [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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