premium-publisher



Ad Networks vs. SSPs: Who Will Win the Ad Tech War?

Written on
June 17th 2014
Author
Roi Chobadi

ADOTAS – If you haven’t noticed it, a quiet but fierce battle is currently being fought in the mobile ad display space between two supply providing business models: supply side platforms (SSPs) versus ad networks. There’s so much tension between these two types of mobile ad companies, each is even ... more...

LiveRail ‘State of the Screens’ Report Features Insights from Machinima, Dailymotion, A+E

Written on
June 3rd 2014
Author
Adotas

ADOTAS – LiveRail, leading video monetization platform for publishers, has issued a new State of the Screens Report, which includes key insights from LiveRail publishers. The report also includes key data points from both LiveRail publishers and other resources. LiveRail surveyed a set of its premium publishers to get a glimpse of ... more...

‘Nexage Protect’ Touted as Mobile’s First Complete Brand Safety Solution

Written on
February 20th 2014
Author
Press Release

BOSTON, February 20, 2014 (ADOTAS) – Nexage, the leading premium mobile advertising exchange, announced yesterday the closed beta launch of Nexage Protect, the most complete and robust brand safety solution in mobile advertising. Nexage Protect provides a rigorous set of controls that enable premium publishers and advertisers to aggressively grow their mobile business ... more...

Data Leakage an $850 Million Problem for Pubs

Written on
November 10th 2010
Author
Gavin Dunaway

ADOTAS – Has online data collection and tracking gotten out of control? Brandt Dainow argued so much in an excellent column last week, and some new research from Krux Digital nearly rips my jaw off: studying data collection across top the 50 ad-supported websites in the U.S., Krux recorded an ... more...

AdMeld Integrates Mobile Inventory Into Platform

Written on
December 7th 2009
Author
Gavin Dunaway

ADOTAS – So much inventory, so little time: the proliferation of smart phones has expanded the amount of under-monetized inventory in the marketplace, AdMeld CEO Michael Barret said. As consumers are increasingly browsing the web via their mobile devices, the amount of un-optimized inventory keeps piling up. Hence why AdMeld is ... more...