premium-inventory



LiquidM Adds New RTB Features to its Platform

Written on
April 28th 2014
Author
Press Release

SAN FRANCISCO, April 28, 2014 (ADOTAS) – LiquidM, the only white-labeled Mobile Advertising Management Platform (MAMP), today announced two new real-time bidding (RTB) features to combine RTB reach extension with more brand-safe, premium inventory. The new features – Brand Safe RTB and Effortless Supply Selection – allow brand-conscious media buyers to use advanced RTB ... more...

Adotas Poll: Pinterest To Emerge As Next Big Social Marketing Site

Written on
April 1st 2013
Author
Mike Daly

ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Pinterest emerge as the next big social media marking platform this year?” The response was as follows: Yes (84%) No (16%) This week’s poll question is: “Do you plan to do more programmatic trading of premium inventory in the coming year?” We’ll publish ... more...

Industry Leaders Offer Predictions for 2013 (Part 1)

Written on
January 2nd 2013
Author
Adotas

John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing.  Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization.  With the advance ... more...

The New Competitive Landscape for Online Advertising

Written on
June 21st 2012
Author
Denise Colella

ADOTAS - Last fall, it was interesting to hear that Microsoft, AOL and Yahoo would collaborate to sell their onlinead space. Before their partnership, there had never been any significant motivation for publishers to partake in this type of collaboration – in fact, many might have said that it was something ... more...

Adiant’s Premium-Only Network Adblade Launches Retargeting Feature

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS - Yesterday, Adblade, the premium-only ad network operated by advertiser- and publisher-side digital media technology solutions provider Adiant, launched a self-serve retargeting tool, Adblade Retargeting, which the company explains can increase ROI noticeably. As Adblade puts it, its retargeting solution combines the potency of retargeting — delivering ads to ... more...

How Online Advertising Is Like Buying an Airline Seat

Written on
June 14th 2012
Author
Benjamin Christie

ADOTAS – Today I find myself again on an aircraft flying to the mecca of advertising, New York, to meet with media buyers and food publishers. Shortly after takeoff, I realize this flight is going to be different than others. Today it dawns on me that buying online advertising is a lot ... more...

Premium Inventory: The Real Philosopher’s Stone

Written on
May 4th 2012
Author
Ash Nashed

ADOTAS – There’s a serious problem in the interactive advertising industry that springs from a misconception about inventory quality. Like ancient alchemists, some in the industry claim they can use behavioral and social clues to generate brand ROI from substandard inventory. But the fact is, just as it’s impossible to ... more...

A Quality-Based Approach for Higher Performance on the Exchanges

Written on
April 10th 2012
Author
John Mracek

ADOTAS – As the fourth and last installment of this series on the value of the ad exchanges (you can read the first three here, here and here), we’ll look at how taking a more “quality-based approach” to buying media on the exchanges can dramatically improve performance. Online as an advertising medium should ... more...

Unusual Bedfellows, IGA Worldwide & NBCU

Written on
October 31st 2007
Author
Sarah Novotny

A partnership no one saw coming was announced yesterday when NBCU said it will start selling advertising in videogames of in-game ad vendor IGA Worldwide. NBCU’s digitals sales team will start offering premium inventory in IGA represented games. IGA acts as a third party technology and ad sales partner to videogame ... more...