premium-display



Yahoo! Introduces Prime View, A New Way To Buy Viewable Impressions

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – This morning, Yahoo introduced Yahoo Prime View, a new product that, according to a company spokesperson, gives brands the ability to run display advertising campaigns at a 100-percent viewability rate on Yahoo properties. This new way to purchase premium display inventory is designe to helps advertisers improve campaign ... more...

Tablet Traffic on the Fast Track; Marketers Face New Challenges, Opportunities

Written on
February 26th 2013
Author
Richard L. Tso

With more and more people purchasing portable handheld devices, tablet ad spend is predicted to pummel smartphone ad budgets over the next four years. According to eMarketer, the 2012 mobile ad budget made up a minuscule slice of the digital ad spend and an even tinier 2 percent of total ... more...

AdBidCentral Launches Into Futures Market

Written on
October 10th 2007
Author
Sarah Novotny

This week, AdBidCentral launched the first version of its platform. The company is creating futures marketplace for premium guaranteed display advertising. The platform powers sales of futures-oriented premium display advertising on top comScore-rated publisher sites. This platform will make forecast buying and selling of premium display digital media efficient and intuitive. ... more...