premium-ad-inventory



Study: Programmatic Trading of Premium Inventory is Accelerating Swiftly

Written on
March 28th 2013
Author
AdotasWire

LOS ANGELES & NEW YORK, March 27, 2013 (ADOTAS) — OpenX Technologies, Inc. (OpenX), a global leader in digital and mobile advertising technology, and Digiday, the leading media company and community for digital media, marketing and advertising professionals, today announced the release of an important new white paper: Programmatic + Premium: ... more...

Selling More Inventory as Premium: Helping the Ad Sales Team Increase Sales with Less Hassles

Written on
February 25th 2013
Author
Roy Pereira

Over the past few years, remnant inventory has become a larger and larger piece of the pie. At the same time, this inventory is sold for less and less money as real-time bidding (RTB) and other technologies drive down prices. Today, 13% of the almost $15 billion dollar digital display market ... more...

AdBidCentral Plays With Dictionary.com

Written on
October 24th 2007
Author
Sarah Novotny

AdBidCentral, a company focused on futures marketplace for premium guaranteed display advertising announced today that Dictionary.com has listed on the company’s futures platform under Ticker: “DICTN”. The patent-pending futures marketplace platform makes forecast buying and selling of premium display digital media easy. AdBidCentral powers these sales. Dennis Kariger, director of sales ... more...