predictions



Nexage: 6 Mobile Advertising Predictions for 2014

Written on
January 10th 2014
Author
Victor Milligan

ADOTAS – Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year that the dust settled on some of ... more...

23 Thought Leaders Offer 51 Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS — With the first full business week of 2014 rapidly coming to an end, so too is our coverage of predictions for the year ahead from online ad industry executives. If your opinion on what we should expect in this new year has not been expressed on ADOTAS, please feel ... more...

Somo: Mobile Ad Predictions for 2014

Written on
January 9th 2014
Author
Adotas

ADOTAS – Michael Becker (pictured below), Market Development North America & Strategic Advisor at Somo, offers the following forecast for mobile advertising in the year ahead 1. Mobile Advertising Full Steam Ahead, But Think Beyond Mobile Advertising. eMarketer estimates the mobile advertising spend will surpass digital advertising by 2017, so it is safe ... more...

3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

BlueKai’s 2014 Predictions: Data Relationships, Programmatic, Measurement and Wearables

Written on
January 8th 2014
Author
Mike Daly

ADOTAS — The dataphiles over at BlueKai have made the following predictions for 2014. 1. 2nd-Party Data Relationships Increase As A Result Of A Cookie-less World. Within 12 months the industry will be knee deep in a world where cookies are not the currency of online advertising. Much like the transcontinental ... more...

TechMediaNetwork: 2014 Predictions for Native and Programmatic Advertising

Written on
January 8th 2014
Author
Mike Kisseberth

ADOTAS  – Native advertising and programmatic buying were all the rage in 2013 — and for good reason. According to eMarketer, native ad spending will exceed $3 billion in just three years. Publishers are trying to take advantage, of course, with nearly 75% now offering online native ads across their sites. Any why ... more...

DigitasLBi: Global Leaders Offer 2014 Predictions

Written on
January 6th 2014
Author
Adotas

ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile will ... more...

Coalfire: Top Five Information Security and Compliance Predictions for 2014

Written on
January 6th 2014
Author
Adotas

ADOTAS — Coalfire, an independent information technology governance, risk and compliance (IT GRC) services firm, recently released its top five cybersecurity predictions for 2014. Rick Dakin, the company’s chief security strategist, consolidated an analysis from over 1,000 audits and forensics investigations in 2013 to develop the 2014 predictions. “In 2013, ... more...

Adblock Plus: 2014 Forecast for Online Advertising

Written on
January 6th 2014
Author
Mike Daly

ADOTAS – Adblock Plus, a leading browser extension for blocking annoying online advertisements,  is predicting three things for the new year: 1. We’re Not Gonna Take It!: There is already a massive consumer backlash to online advertising seen by the increase in adblocker downloads year after year. 2014 will be the year ... more...

Unruly Media: 10 Social Video Trends for 2014

Written on
January 3rd 2014
Author
Unruly Media

ADOTAS – 2013 was a watershed year for social video advertising. But what can we expect in the coming year? Sarah Wood (pictured below), COO of Unruly, offers her picks for the Top 10 Social Video Trends for 2014. 1. New tools will emerge to help real-time marketers become more ‘agile’. In 2014, ... more...