precision-retargeting



The Myth of Flawed Retargeting

Written on
August 19th 2014
Author
Sam Barnett

A few days ago I read a piece entitled ‘Retargeting is Flawed; The Future is Pretargeting’, it suggested that the targeting of the future will be based on what we are about to do, not what we’ve just done. When this is widely used it will be a great addition ... more...

They May Not Know What It Is, But Your Prospects Love Advanced Attribution

Written on
November 8th 2012
Author
Paul Pellman

We all understand the imperative of serving the right ad, with the right message, at the right time to a brand’s intended audience. It’s one of the mantras of marketing today. Marketers themselves understand better than anyone the brands they represent and the audiences they need to reach. But marketers ... more...

ValueClick Launches Precision Behavioral Targeting Tool

Written on
July 21st 2008
Author
Kathleen

ADOTAS – ValueClick Media, a division of ValueClick Inc., has unveiled a new BT suite. Advertisers will be able to access anonymous consumer behavior and predictive technology with the behavioral targeting solution, called Precision BT. The product suite contains two products, Precision Retargeting (an enhanced version of the user retargeting ... more...