pre-roll
TubeMogul Introduces Video Verification
ADOTAS – Just when you’d suppressed your rage about click fraud, here comes pre-roll fraud to get your ire back up — don’t throw away that blood pressure medication just yet. Video DSP TubeMogul recently tested pre-roll ads across 7,000 sites and discovered more that 400 sites were running potentially 3 [...] more...
TVs Say Goodbye, Online Advertisers Say Hello
ADOTAS – According to the latest Nielsen Report, the number of TVs in homes across America dropped for the first time in 20 years. While nearly 97% of American households still have a TV, it is clear that consumer habits are changing. Americans now use their laptops, and increasingly tablets, [...] more...
CPGs Are YuMe’s Top Video Spenders
ADOTAS – Consumer packaged goods companies were the biggest spenders on YuMe, which serves an average of 30 million video ads a day across its video ad network and for the more than 600 publishers that use its ACE platform. CPG video ads accounted for 27% of spending in 2010, followed [...] more...
Answers Served: Media6Degrees Frames Social Targeting for Video
ADOTAS – Its potential has been touted for years, but it seems that online video advertising has finally hit its stride in 2010. eMarketer predicts $1.42 billion in spend this year compared to $1.02 billion in 2009. That figure will grow to nearly $2 billion in 2011 and $5.71 billion [...] more...
Skipping the Ads Away on YouTube
ADOTAS – I recently got into an interesting discussion about pre-roll with the CEO of a targeting company dipping its toes into video advertising. While the public may love to bitch and moan about pre-roll, it’s generally accepted as the tradeoff for free video content. The bigger problem is the [...] more...
Qoof Brings Video Apps to Brightcove
ADOTAS – Outside the OMMA conference yesterday, an industry player and I were joking about whether the term “interactive pre-roll” was an oxymoron. But transforming an online video or rich media ad from a simple-functioning widget into a truly interactive app — now there was an idea whose time had [...] more...
BrightRoll Opens Mobile Doors for Pre-Roll
ADOTAS – In May, video ad network BrightRoll released a case study suggesting that a five-month online video ad campaign for one advertiser led to a 6% lift in in-store sales. So what kind of lift would a mobile video campaign give to a similar retailer? BrightRoll will soon find [...] more...
Here, There and Everywhere: Digital Video Trends in 2010
ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...
YuMe Hits Triple Play for Interactive Vids
ADOTAS – The newest fad with video ads is user interactivity, and YuMe has jumped on the trend train with its Triple Play offering. Somewhat similar to Jivox’s new interactive rollover product, Triple Play adds an interactive menu with three options to the end of a five to 20 second ad. [...] more...
ScanScout’s Pre-Roll Is Super, Thanks for Asking
ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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