pre-roll
Here, There and Everywhere: Digital Video Trends in 2010
ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...
YuMe Hits Triple Play for Interactive Vids
ADOTAS – The newest fad with video ads is user interactivity, and YuMe has jumped on the trend train with its Triple Play offering. Somewhat similar to Jivox’s new interactive rollover product, Triple Play adds an interactive menu with three options to the end of a five to 20 second ad. [...] more...
ScanScout’s Pre-Roll Is Super, Thanks for Asking
ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...
Not dead yet: Breathing life back into pre-roll
ADOTAS – As this year’s industry events cycle draws to a close, I’ve been reflecting on the recurring and all-too-familiar funeral rights that many have administered to pre-roll (or in-stream, if you will) as a viable ad format for monetizing video content. For years I’ve listened to the debate (a duration [...] more...
Gong! YouTube adds skip button for pre-roll
ADOTAS – When I go to watch a video online and the pre-roll video loads up, my eyes roll to the right-hand corner and follow the timer, sighing as every second clicks down and I can view what I set out to view. I accept the pre-roll as part of [...] more...
Study:Online Advertising and Streaming Video…
ADOTAS — Research and Markets has announced the addition of the “Online Advertising and Streaming Video – A Solution That Ensures Content Originators Get Paid” report to their offering. The report covers topics such as distribution using viral embeds; all ad formats considered; implementation examples; distribution via value-added services and [...] more...
MochiAds & Aeria Partner For The Good Of The Games
ADOTAS – MochiAds, a large online games ad network, announced today that it is partnering with Aeria Games, a leading gaming community of free-to-play massively multiplayer online (MMO) games. Aeria will have access to over 1,000 Flash-based casual games from MochiAds network in addition to their existing catalog of PC downloadable [...] more...
Study Shows Wi-Fi TV Business Model Booming
The business model of delivering Internet TV by Wi-Fi TV Inc. and now being expanded globally is drawing comparisons with cable and satellite TV delivery and getting a big boost from a survey reported on today. In a February 8, 2008 story by David Chartier, it is reported, “Americans are adopting [...] more...
Video Site Dispenses of Pre-Rolls, Launches Invite Ad Model
“Pre-roll ads simply aggravate users and are generally ignored,” said Troy Young, CMO of online video publisher VideoEgg, in a statement. VideoEgg Inc. has launched a new ad platform that follows an invitation-based model to avoid the glazed eyes of pre-roll weary consumers. VideoEgg has integrated the new VIBE (Viewer Initiated [...] more...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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