pq-media
Mobile Advertising: More Flash Than Cash
ADOTAS — Online marketing researchers eMarketer released a report that casts aspersion on overzealous mobile-marketing boosters. eMarketer argues that mobile marketing – despite the launch of the iPhone and other “under-the-hood” improvements — is not in fact the new hot thing. “2007 was not the ‘year of mobile marketing’ that it [...] more...
Alternative Media Spending Going Gangbusters
ADOTAS — The sputtering economy has failed to stymie spending on alternative media, according to a report from PQ Media. In 2007, spending on alternative media – such as social networks, mobile and interactive advertising – grew by an eye-popping 22% to $73.43 billion in 2007 and it is expected [...] more...
Latest News
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- Whither $400 million in GM Ad Spending? December 1st 2008
- Twittering Disasters December 1st 2008
- Huffington Post Reels in $25M December 1st 2008
- Microsoft, Yahoo Search Deal a No-Go December 1st 2008
- I Got Me the Cyber Monday Blues December 1st 2008
- Strange Bedfellows: Obama and Spears Top Yahoo Searches December 1st 2008
- Thank God For Office Sex November 26th 2008
Features
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
- Search Marketing Is Better Than a Bailout November 24th 2008
- With Ads, Pretty Is as Pretty Does November 21st 2008
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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- Targeting Is the Ad Network "Killer App" (7)
- Vengence is Mine Saith Ballmer (6)
- Study: Blogs Beat Social Networks on Purchase Influence (5)
- Federal Bailout Proposed for Online Ad Industry (4)
- Ad Networks That Buck the Downward Trend (4)
- When Boomers, Gen Y Collide (4)
- Self-Serve Ad Exchange: This Century's Strowger Switch? (3)
- Bust-Outs and Layoffs: Apple, NBCU, Nokia, Spot Runner, WildTangent (3)
