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Pay Per Click Keyword Tail: Long=Strong

Written on: November 11th 2008
Author: Peter Varga Jr.

ADOTAS — With the increase in Pay Per Click (PPC) marketers, many top tier keywords have become saturated with competition. For those marketer’s whose budgets aren’t endless, they are left to wonder what they can do to get their piece of the PPC marketing pie. Simply put, many PPC [...] more...

Click Forensic Unmasks Weapon in Trademark Infringement Battle

Written on: October 6th 2008
Author: Kathleen

ADOTAS – Click Forensics is unveiling technology that will enable interactive advertisers to identify sites and parked domains that are infringing on trademarks. Users will also be able to pinpoint which sites are siphoning away the most search advertising traffic so they can nab those abusers first. Click Forensics introduced the [...] more...

Blinx Eyes MIVA Buy for $41M

Written on: August 8th 2008
Author: Kathleen

ADOTAS – Let the games begin: video search engine Blinkx is hoping to acquire PPC ad company MIVA for $1.20 a share, or $41.13 million. (It’s closing price yesterday was 0.78 a share). Blinkx sent MIVA a letter stating its intentions. It reads, in part: “Our proposal represents a 54.0% premium above [...] more...

Love Em, Hate Em: Google Makes Us Accountable

Written on: August 6th 2008
Author: Brian P. Combs

ADOTAS EXCLUSIVE — Early this year, “Recession-Proof Marketing” was the buzzword of the minute. Now, into Q3 2008, online marketers are finding that the recession is not affecting their budgets as much as they thought and are continuing to push those marketing dollars to online initiatives. However, the scare did [...] more...

ClickForensics Launches New Battle Against Click Fraud

Written on: July 9th 2008
Author: Kathleen

ADOTAS – ClickForensics has introduced a new set of traffic-quality solutions to its arsenal of tools. The company unveiled FACTr, or Fully Automated Click Tracking Reconciliation – which does exactly what its name describes. The feature allows advertisers to submit invalid traffic evidence reports automatically to search providers to speed up [...] more...

Three Networks Turn to Click Forensics To Boost Traffic Quality

Written on: June 20th 2008
Author: Kathleen

ADOTAS – Click Forensics, a provider of traffic quality management solutions, announced that it’s partnering with online advertising networks Broadspring, eZanga.com and Ad Chap to improve pay-per-click traffic quality for search engine marketers. Per the agreement, the threesome will use Click Forensics technology to filter out poor-quality PPC traffic before it [...] more...

Enquisite Scoops Up 3 Vets Following Funding Round

Written on: June 17th 2008
Author: Kathleen

ADOTAS – A developer and provider of next-gen search analytics, Enquisite, Inc., has brought Mark Hoffman on board as chairman and CEO. The company also named Dan Robbins as its VP of marketing and Sylvie Moreau as its VP of sales. Enquisite recently closed a $3.2 funding round. Hoffman brings more [...] more...

Google Faces Suit Over PPC Ads

Written on: June 5th 2008
Author: Kathleen

ADOTAS – Google has seen its share of courtroom drama lately, and it looks like it may be in hot water again. Interactive ads that shill “free” ringtones has Google in federal court in California, MediaPost was the first to report. The Internet titan is facing a suit filed by New [...] more...

Lycos, Click Forensics Team Up To Slay Poor Click Traffic

Written on: April 16th 2008
Author: Kathleen

ADOTAS – Click Forensics, a traffic quality management company, today announced a partnership with Lycos. The company signed Click Forensics on to improve its pay-per-click traffic quality for search marketers; as part of the agreement, the company is using Click Forensics for Publishers to filter out poor quality PPC traffic. “Because [...] more...

SEM Soars

Written on: March 19th 2008
Author: Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...