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eZanga.com Addresses the Implications of Google AdWords Changes

Written on
April 16th 2014
Author
Press Release

MIDDLETOWN, Del., April 16, 2014 (ADOTAS) – On April 9, 2014, Google announced changes to their policies regarding sharing keyword data that will soon affect online advertisers using Google AdWords. These changes will not affect the way most third-party advertising platforms access keyword data necessary for optimizing ad campaigns. While the ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...

Acquisio Launches Call Tracking Program for Agencies, Resellers and Channel Partners

Written on
October 24th 2013
Author
Press Release

MONTREAL, October 24, 2013 (ADOTAS) – Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, today announced the launch of the Acquisio Call Tracking Program, a technology  partnership program designed to help SEM agencies, resellers and Channel Partners track, ... more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...

Report: Google Stock Has Broken $1,000 — An All-Time High

Written on
October 18th 2013
Author
Adotas

ADOTAS (via Business Insider) – Google’s stock opened sharply higher this morning and almost immediately went through the $1,000 barrier. As of 10.08 a.m. it touched $1,005. Yesterday, after Google delivered revenues and earnings per share that beat analysts’ expectations, the stock blew past $960 in after-hours trading. It has previously been ... more...

As Digital Media Trends Drive Engagement, Targeted Marketing Provides Versatile Solutions

Written on
October 17th 2013
Author
Ctrl Alt Delete

ADOTAS – To provide customers with an ideal wired experience, marketers are looking far beyond just gender and age to consider local geography, device usage, search history and even online buying habits as they develop new digital media approaches for 2014. “Today’s digital media landscape remains dynamic because of evolving technology ... more...

The AdWords Trap: Emerging Cottage Industry Helps SMBs Maximize PPC Performance

Written on
October 14th 2013
Author
Richard L. Tso

ADOTAS – Google AdWords means big business for the millions of companies using the popular pay-per-click service, and there is a critical need to keep accounts current and operational to drive valuable web traffic back to online sites. For marketers looking to create demand in the global marketplace, AdWords has ... more...

Blogshare: Paid Search and Above The Line Integration

Written on
April 22nd 2013
Author
Adotas

ADOTAS (via COVARIO) – Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who ... more...

Lead Hoarding: Why Being Stingy Can Really Pay Off

Written on
April 19th 2013
Author
Justin Gray

ADOTAS — One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, ... more...

Report: Q1 Global Paid Search Spending Grew 33% over Last Year

Written on
March 28th 2013
Author
Mike Daly

SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over ... more...