ppc
Blogshare: Paid Search and Above The Line Integration
ADOTAS (via COVARIO) – Paid search and Above the Line (ATL) advertising integration is a hot topic in the digital world. Discussions around marketing channel “integration,” such as search and social media, SEO and PPC, and search and ATL, are starting to make real sense for advertisers who [...] more...
Lead Hoarding: Why Being Stingy Can Really Pay Off
ADOTAS — One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, [...] more...
Report: Q1 Global Paid Search Spending Grew 33% over Last Year
SAN DIEGO, March 28, 2013 (ADOTAS) – Covario, Inc., the world’s leading independent search marketing agency, today issued its Global Paid Search Spend Analysis for the first quarter of 2013, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose 33 percent over [...] more...
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
Marin Software Announces PPC Benchmark Assessment for Search Marketers
SAN FRANCISCO (December 18, 2012) – Marin Software, provider of a leading digital ad management platform for advertisers and agencies, today launched a complimentary PPC Benchmark Assessment for search marketers. Comparing marketer’s PPC metrics to data from the Marin Software Global Online Advertising Index and other Benchmark respondents, the report [...] more...
Conductor Searchlight Enables OpenMoves to Scale SEO Operations
NEW YORK (December 10, 2012) – Conductor, the global leader in Search Engine Optimization (SEO) technology, today announced that Conductor Searchlight™ has been selected by digital marketing firm, OpenMoves to optimize its natural search operations and drive greater results for its clients. The Conductor Searchlight platform provides OpenMoves with a [...] more...
The Death of Display (As We Know It)?
Hold onto your hats: Yes, the banner ad has been around for nearly 20 years. John Battelle posted earlier this year about the death of display, and we have taken notice that industry pundits across the globe (with the aid of PR agencies), have been eager to take a provocative [...] more...
Get in Control with Paid Media: How PPC and Display Can Put You Back in the Driver’s Seat
Ding ding! Let the bout begin. There’s a wrestling match for your ad dollars going on right now. The players — media giants Facebook and Google — are working up a sweat over who will command a greater share of paid media ad spend. SEMPO estimates that the North American [...] more...
Lenovo and Covario Win Brandon Hall Award for Paid Search and Social Media Initiative
SAN DIEGO (October 10, 2012) – Covario, a leading independent search marketing agency, and Lenovo, one of the world’s premier PC manufacturers, were recently recognized with a gold medal for having the “Best Marketing Impact” in the Sales and Marketing category of the 2012 Brandon Hall Excellence Awards. Initially launched [...] more...
Covario: Q3 Paid Search Spend Up 33% Over Last Year
SAN DIEGO (Oct. 11, 2012) – Covario, Inc., a leading independent search marketing agency, today issued its third quarter Global Paid Search Spend Analysis, indicating that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients was up about 33 percent over the same period last [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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