ppc
Affiliate 2.0
DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the [...] more...
Partner vs. Provider: Bringing Strategy Back to Search
ADOTAS – In today’s market, choosing the right partner to execute your PPC search program is critical. But how do you know you’re selecting a true partner — one that will examine your needs and put a plan in place to achieve your full potential — versus a service provider [...] more...
WordStream Introduces Free and Instant PPC Audit Tool
ADOTAS – Do you toss and turn all night, unsure if your Google PPC campaigns are measuring up? Better take a trip over to WordStream to get a free audit through the PPC marketer’s new free service, Google AdWords Performance Grader. In comparing your campaign against peers spending the same amount on [...] more...
AdGooroo Shares Data on Expensive AdWords Keywords
ADOTAS - WordStream’s chart on on the 20 most expensive Google keyword groups on AdWords has been making the Internet rounds, so AdGooroo CEO Rich Stokes was kind enough to send over some companion data from his company’s expansive advertising research vaults. Here are the top 10 most expensive keywords on AdWords for June [...] more...
Case Study: Path Interactive Boosts Facebook Ads With Marin
ADOTAS – Path Interactive is a full-service internet advertising firm that manages results-oriented ad campaigns for national, regional and local business clients. With a focus on pay-per-click (PPC) and search engine marketing, Path Interactive’s clients include Billboard.com, Loehman’s, Zagat and over 100 national and local brands. Challenge Path Interactive operates extensive marketing [...] more...
Back to Basics: Five Forgotten Website Fundamentals
ADOTAS – There are hundreds of things to think about when starting a new website or trying to improve on an aged one. You have everything from url structures and crawl paths for the search engines to where to place your newsletter and landing pages for external campaigns. When site owners [...] more...
Try a Little Tenderness With Your Affiliates
ADOTAS – The relationship between an affiliate and an affiliate manager can be very rewarding over the lifetime of an affiliate program. However, there are times when as an affiliate manager you may experience the wrath of an angry affiliate. Affiliates can feel hurt about a company’s decision to lower a [...] more...
Everything You Wanted to Know About Call Tracking (But Were Afraid to Ask)
ADOTAS – With so much in the mediascape about what marketing tools are now at your disposal, I thought it’d be fun to take a minute to pick one and wax tactical about how best to use it. Specifically, I deal in the world of call tracking, which means daily conversations [...] more...
Paid Search Spend Way Up Before Black Friday
ADOTAS – The U.S. economic climate may still be pretty frosty, but online advertising is bouncing back respectably before the holiday season, with the Interactive Advertising Bureau reporting record-breaking first half and third quarter 2010 revenue and predicting higher-than-ever revenue for the entire year. SearchIgnite’s latest paid search findings bolster that [...] more...
Google Gives Location-Based Boost to Local Advertisers
ADOTAS – Google sure is showing its love for the locals. Through Google Places, free detailed listings for local businesses that show up in Google and Google Maps, Big G is offering easy-to-setup, location-based search ads. Google Boost takes mere minutes launch, requiring an advertiser to check off relevant categories, give [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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