ppc-marketing
Lyris Unveils Juiced-Up Online Marketing Suite
ADOTAS – Lyris has unveiled a new version of its online, integrated marketing suite, called Lyris HQ. The interface has been significantly enhanced: the entire Lyris HQ Toolset (including EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero) will be accessible in one place, allowing a new level of functionality and collaboration. Since its [...] more...
Bigreds Sees Red, Sues Yahoo for $1M
ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...
Adroll Rolls Out eBay-Style Ad Platform
ADOTAS — Adroll, a platform that empowers small and mid-sized publishers to sell their ad space together, is opening its doors to a public beta. The company was inspired to serve small and medium-sized publishers by simultaneously reducing their costs and raising their interactive ads’ profiles. Adroll’s system works by allowing [...] more...
Should Google Brace Itself for an Ad Backlash?
ADOTAS – Will Google face a backlash from advertisers because of its plummeting click-through rates? Here’s the thing: because of a recent price change, advertisers are now paying more for less. In March, Google changed its AdWords algorithm, which means that some advertising are paying much higher rates … yet their [...] more...
C-level Execs Need to Cede Control To Succeed
ADOTAS EXCLUSIVE — One of the advantages of running my own tech-focused PR boutique is that I have the good fortune of working with CEOs and other C-level executives. And befitting their titles, most of these men and women are really smart. At times, I have even found myself in [...] more...
Report: Marketers Have “Trust Issues” About Online Advertising
ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...
Local Solution Capitalizes on Mobile Ad Market With Ringleader
ADOTAS — Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content. With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million impressions [...] more...
Click Forensics Ropes New CEO
ADOTAS — PPC traffic quality manager Click Forensics, Inc., just announced the appointment of Paul Pellman as CEO. The company recently closed a $10 million round of Series B funding and the company picked up Pellman as part of its overall strategy of growing its traffic and click fraud monitoring [...] more...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Domain Outlook : Latest Domain News » Blog Archive » With gTLDs, Global Branding Starts with a Name - ADOTAS: [...] With gTLDs, Global Branding Starts with a NameADOTASADOTAS – It's no longer important how
- With gTLDs, Global Branding Starts with a Name: [...] and Microsoft have little to worry about over names like UnitedThis and UnitedThat. The
- ReTargeter » Attacking Bad Banners: Inaugural Edition: [...] between 0.01% to 0.1%. Even with retargeted ads, which tend to have clickthrough rates
- Rethinking the online advertising ecosystem: from a publisher’s viewpoint: [...] publishers. A snippet of the article is included below. To read the rest of
