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Epic Unveils Metric That Boost Online Campaign Value 60%

Written on
May 13th 2008
Author
Kathleen

ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...

Bigreds Sees Red, Sues Yahoo for $1M

Written on
April 17th 2008
Author
Kathleen

ADOTAS — Online retailer Bigreds.com has filed a $1 million lawsuit against Yahoo Inc. The online collectibles retailer said it knowingly used a pay-per-click service operated by Yahoo, but alleged it was overcharged by thousands of dollars because of click fraud Yahoo failed to stamp out. Bigreds.com reportedly says it used [...] more...

Adroll Rolls Out eBay-Style Ad Platform

Written on
April 16th 2008
Author
Kathleen

ADOTAS — Adroll, a platform that empowers small and mid-sized publishers to sell their ad space together, is opening its doors to a public beta. The company was inspired to serve small and medium-sized publishers by simultaneously reducing their costs and raising their interactive ads’ profiles. Adroll’s system works by allowing [...] more...

Should Google Brace Itself for an Ad Backlash?

Written on
April 4th 2008
Author
Kathleen

ADOTAS – Will Google face a backlash from advertisers because of its plummeting click-through rates? Here’s the thing: because of a recent price change, advertisers are now paying more for less. In March, Google changed its AdWords algorithm, which means that some advertising are paying much higher rates … yet their [...] more...

C-level Execs Need to Cede Control To Succeed

Written on
April 1st 2008
Author
Uriah Av-Ron

ADOTAS EXCLUSIVE — One of the advantages of running my own tech-focused PR boutique is that I have the good fortune of working with CEOs and other C-level executives. And befitting their titles, most of these men and women are really smart. At times, I have even found myself in [...] more...

Report: Marketers Have “Trust Issues” About Online Advertising

Written on
March 27th 2008
Author
Editor

ADOTAS — A report from The Fournaise Marketing Group, a company that tracks marketing effectiveness on and offline, found that 78% of North American marketers who launched interactive advertising campaigns questioned the returns on their investment. They also found that 68% of online marketers worldwide didn’t know if they could trust [...] more...

Local Solution Capitalizes on Mobile Ad Market With Ringleader

Written on
March 26th 2008
Author
Editor

ADOTAS — Ringleader Digital, a third-party ad-serving network for mobile devices today announced that it will deliver ads to Local Solutions Network Inc.’s Local Wireless network – a mobile network comprised of local media content. With the new deal, Ringleader’s third-party interactive advertising network will make an additional 50 million impressions [...] more...

Click Forensics Ropes New CEO

Written on
March 21st 2008
Author
Editor

ADOTAS — PPC traffic quality manager Click Forensics, Inc., just announced the appointment of Paul Pellman as CEO. The company recently closed a $10 million round of Series B funding and the company picked up Pellman as part of its overall strategy of growing its traffic and click fraud monitoring [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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