ppa
Click Fraud Begone With Google’s Pay-Per-Action
Google planned to open its pay-per-action (PPA) AdSense beta for qualifying advertisers worldwide today, following a three-month closed trial period. The PPA service requires advertisers to pay only when users perform a specific action, unlike Google’s popular pay-per-click option which charges advertisers each time a user clicks on their ads. Google already [...] more...
Latest News
- Ad Agencies, ‘Last Corporate Bastion of Jim Crow’ January 9th 2009 ADOTAS — Any time I hear lawyers cry about workplace [...] more »
- Google Profit, Advertisers Rise January 9th 2009 ADOTAS — Can anyone compete against Google search? Google might have [...] more »
- Unemployment Rate Surges to a 16-year high January 9th 2009 REUTERS GROUP – The unemployment rate surged to its highest [...] more »
- World Avenue reduces workforce January 9th 2009 Adotas — The new year is starting as badly as [...] more »
- Microsoft (Hearts) Yahoo Now January 9th 2009 ADOTAS — Sigh. Steve Ballmer must have multiple personalities. First the [...] more »
- Epsilon, Double Fusion, Revenue Science, Nurun Job Roundup January 9th 2009 ADOTAS – Nurun, Revenue Science, Double Fusion and Epsilon announced hirings [...] more »
- Layoff tracker January 8th 2009 ADOTAS — We have started a short list of the [...] more »
Features
- 1020 Placecast and Targeting Audiences January 9th 2009
- Dial Up Creative January 9th 2009
- Affiliate Summit Flourishes January 8th 2009
- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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Layoff Tracker
- Electronic Arts - 1,000
- Gawker - rolling layoffs
- Giaia Online - 36
- LiveJournal - 12
- Logitech International SA - 500
- Ogilvy & Mather - between 150 to 175
- Yahoo - 1,520
- Viacom - 850
- World Avenue - 30 percent of Workforce
- Zango - more than 100
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