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Proposing a Verification Bill of Rights

Written on: August 19th 2010
Author: Jay Friedman

ADOTAS – When there was just a network or two and those networks had 50-100 sites in their site list, it was easy to police and make sure ads didn’t run where they weren’t supposed to. Now with 50 or more third-party networks, some claiming 20,000 sites (really?), it’s not [...] more...

China Regulates Online Video

Written on: January 4th 2008
Author: Sarah Novotny

It is now being widely reported that recent new rules in China are restricting the broadcast of online videos to state-run sites. The privately owned Chinese video-streaming site population is growing and this could prove to be detrimental to their operations. The new regulations decree that online videos can only be [...] more...

China Sentences Web Porn King to Life

Written on: November 22nd 2006
Author: Sarah Novotny

Time has run out for 28-year-old Chen Hui. Reuters reports that a Chinese court has sentenced the founder of the country’s largest pornography site to life imprisonment on Wednesday, while also jailing eight of the site’s organizers. The Taiyuan Intermediate People’s Court slammed the gavel on Hui, 28, and ordered the [...] more...

Aussie Government to Introduce Mobile Porn Laws

Written on: August 21st 2006
Author: Sarah Novotny

According to a Daily Telegraph report, Australia’s Federal Government has planned to introduce laws to protect children from the distribution of pornographic images via mobile phones. The regulations will include the prohibition of content rated x18+ and above, as well as requirements for age-restrictions on access to adult content. Strong [...] more...

Pornographic Spam Proves Successful

Written on: July 3rd 2006
Author: Sarah Novotny

A New York Times article announcing the findings of a CipherTrust analysis reveals that not everyone ignores those disturbing spam ads. Results of the analysis showed that spam messages that promote pornography are 280 times as effective in getting recipients to click on them as messages that advertise pharmacy drugs, [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
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This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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