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Pepsi Tastes a New Generation Online
ADOTAS — Pepsi ads are iconic and groundbreaking – at high marks in their careers pop stars Britney Spears, Michael Jackson and Ray Charles shilled for the soft drink company to other advertisers’ envy and consumers’ delight. Now, it looks like Pepsi is breaking new ground again by eschewing traditional [...] more...
Microsoft Expands Display Ad Business With Rapt Buy
ADOTAS — Microsoft Corp. bought online advertising management company Rapt Inc. today. In a statement, the software company said it will provide clients with an integrated asset and inventory management system – and help Web publishers control how they package and price online advertisements. Financial terms of the deal were [...] more...
Jivox Hopes to Do for Video What Google’s AdWords Did for Display
ADOTAS — Online advertising may be having a moment: according to a study by Burst Media last month, only about half of online video viewers tune out after seeing an instream ad. Self-service online video advertising platform Jivox plans to capitalize on the burgeoning market by offering smaller, mom-and-pop advertisers [...] more...
Report: Advertisers Should Pour Money Into Sponsored Links’ Coffers
ADOTAS — Sponsored links disproportionately affect younger web surfers and those who are about to make big changes in their life, according to a BIGresearch analysis. The consumer intelligence firm’s Simultaneous Media Survey showed that 9% of respondent are “greatly influenced” by sponsored links when searching for products online. Those who [...] more...
Speak2Me Launches Interactive Ad Platform in China
ADOTAS — Speak2Me Inc., is making its online educational and contextual advertising service available in China. The country’s 210 million Internet users will be able to access Speak2Me’s conversational English lessons for the first time. “Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development [...] more...
Web advertisers get site-specific
What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...
AdBrite Extends Reach – Second Only to Google
ADOTAS — Online advertising marketplace AdBrite announced today that more than 50,000 Web sites are active in its network – making it second only to Google among ad providers in number of sites. AdBrite has subtly shifted its focus recently, putting larger sites in its crosshairs. “We’ve expanded from our roots [...] more...
Facebook Goes Fishing at Google for Online Ad Guru
ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...
Report: Microsoft Says Google Is Only Ad-Platform Competitor
ADOTAS — Microsoft Inc., said its only rival – when it comes to advertising platforms – is Google, Advertising Age reports from the Interactive Advertising Bureau’s Annual Meeting in Phoenix, Ariz. Brian McAndrews, Microsoft senior VP-advertiser and publisher solutions told AdAge that search giants AOL and Yahoo don’t even come close: [...] more...
ZipLocal Adds Big Guns Google, Yahoo to Online Ad Product Cache
ADOTAS — ZipLocal, Inc., is ready to storm Canada’s online ad world. ZipLocal announced today that it has signed two separate reseller agreements with Google Inc. and Yahoo Search Marketing in a bid to enrich its range of online ad products. Canada’s local online search directory, ZipLocal, says selling online products [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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