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Social Media Hot Destination for Leads

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...

Industry Roundup

Written on
October 15th 2009
Author
Gavin Dunaway

ADOTAS – A joint survey by Pontiflex and Harris Interactive found that only 12% of online adults have provided social networking information — such as a Twitter handle or Facebook username — to receive promotions from brands. Onet, the largest Polish social network, launched, an exclusive version of social web browser [...] more...

Cost-per-lead advertising gaining

Written on
September 8th 2009
Author
Edward Barrera

ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...

Online branding in the age of performance

Written on
May 7th 2009
Author
Zephrin Lasker

ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] more...

Pontiflex raises $6.25 million

Written on
April 15th 2009
Author
Edward Barrera

ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...

Pontiflex CPL Summit

Written on
March 6th 2009
Author
Edward Barrera

ADOTAS — Pontiflex has announced a performance marketing event in New York on March 26. The Pontiflex CPL Summit will be held at the historic Explorer’s Club from 4:30 p.m. to 8:30 p.m. Pontiflex will bring together industry analysts and Fortune 500 marketers for a conversation about the rise of performance [...] more...

Environmental Defense Fund hires Pontiflex

Written on
February 3rd 2009
Author
Edward Barrera

ADOTAS — Pontiflex has been selected by the Environmental Defense Fund and the U.S. Fund for UNICEF for lead generation advertising. By deploying transparent CPL advertising campaigns, advertisers pay only for qualified leads as opposed to keywords or impressions. EDF, national nonprofit organization representing more than 500,000 members dedicated to addressing [...] more...

Hiring Round-Up: Pontiflex, Nurun, InsightExpress

Written on
September 24th 2008
Author
Kathleen

ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, [...] more...

Pontiflex Launches Free CPL Ad Program

Written on
September 16th 2008
Author
Kathleen

ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...

Pontiflex Takes the Click Out of Banner Ads

Written on
July 15th 2008
Author
Kathleen

ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...



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