pontiflex
Social Media Hot Destination for Leads
ADOTAS – Although Adotas readers disagreed, Buddy Media CEO Michael Lazerow suggested in October that a brand’s Facebook site is more important than its actual website. Pontiflex’s second “Cost-Per-Lead Advertising Data Report” suggests he might be on to something as leads are increasingly being directed to social media and [...] more...
Industry Roundup
ADOTAS – A joint survey by Pontiflex and Harris Interactive found that only 12% of online adults have provided social networking information — such as a Twitter handle or Facebook username — to receive promotions from brands. Onet, the largest Polish social network, launched, an exclusive version of social web browser [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Online branding in the age of performance
ADOTAS — The world we live in is steeped in a culture of performance. You can’t escape it. Leave alone advertisements for the powerful BMW M3, even the environmentally friendly BMW Mini Cooper (44.2 mpg) takes great pains to proclaim its speed (0-60 in 8.5 seconds) for fear of losing out [...] more...
Pontiflex raises $6.25 million
ADOTAS — The online advertising company announced the completion of $6.25 million in Series B funding led by RRE Ventures. Pontiflex said existing investors New Atlantic Ventures and Greenhill SAVP also participated in the round. The new capital will be used to strengthen the ‘cost-per-lead market’ company’s flagship Pontiflex AdLeads product [...] more...
Pontiflex CPL Summit
ADOTAS — Pontiflex has announced a performance marketing event in New York on March 26. The Pontiflex CPL Summit will be held at the historic Explorer’s Club from 4:30 p.m. to 8:30 p.m. Pontiflex will bring together industry analysts and Fortune 500 marketers for a conversation about the rise of performance [...] more...
Environmental Defense Fund hires Pontiflex
ADOTAS — Pontiflex has been selected by the Environmental Defense Fund and the U.S. Fund for UNICEF for lead generation advertising. By deploying transparent CPL advertising campaigns, advertisers pay only for qualified leads as opposed to keywords or impressions. EDF, national nonprofit organization representing more than 500,000 members dedicated to addressing [...] more...
Hiring Round-Up: Pontiflex, Nurun, InsightExpress
ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, [...] more...
Pontiflex Launches Free CPL Ad Program
ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...
Pontiflex Takes the Click Out of Banner Ads
ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- James Oppenheim, Peer39: Great point, Sacha! We believe that brand protection is emerging as an essential element of
- Loic: France will be happy to help you old americans friends ! Come on our Network, we
- laura: I dont agree with this at all. Clients pay media planners for their expertise,
- Anthony Loredo: I think this scenario is more an exception than a rule. Many agencies have a
