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pontiflex

Hiring Round-Up: Pontiflex, Nurun, InsightExpress

Written on: September 24th 2008
Author: Kathleen

ADOTAS – Pontiflex, an open cost per lead market for advertisers, agencies, publishers and technology providers, today announced the expansion of its management team with the appointment of Tony Peluso as Vice President, Strategic Accounts. Peluso joins Pontiflex from Q-Interactive, where he worked on national accounts including Johnson & Johnson, [...] more...

Pontiflex Launches Free CPL Ad Program

Written on: September 16th 2008
Author: Kathleen

ADOTAS – Lead generation shop Pontiflex has unveiled an online AdLeads program for the cos-per-lead market that it likens to Google’s move into search advertising. Pontiflex said that by opening up CPL advertising to all online marketers, it enables advertisers to run direct response and display advertising on a CPL [...] more...

Pontiflex Takes the Click Out of Banner Ads

Written on: July 15th 2008
Author: Kathleen

ADOTAS – Pontiflex, an open and transparent cost per lead market, has announced plans to help advertisers create CPL banner ads with its ad management platform. The new AdUnit X banners enable customers to opt-in to advertiser offers within the banner itself – no click-through necessary. Interactive advertisers can create the [...] more...

CPL Launches Lead-Gen Into The Future

Written on: May 28th 2008
Author: Editor

ADOTAS - Today, Pontiflex, an open CPL market, announced the launch of Pontiflex GENList 2.0. This program will serve as an open and transparent publisher directory for the online lead-gen industry. Using Pontiflex GENList 2.0, advertisers will have the ability to exclusively pay for consumer leads as opposed to clicks [...] more...

Cash Money! Pontiflex Gets $2.5M in Funding

Written on: April 30th 2008
Author: Kathleen

ADOTAS – Pontiflex, Inc., a company involved in the online lead generation marketplace, reports that it has completed a $2.5 million Series A funding round led by New Atlantic Ventures and Greenhill SAVP. The funds will be used to build the company’s sales and marketing efforts and support its suite of [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...