Adotas

Where media buyers start online





poll



Adotas Poll: IDFA a Good Long-Term Solution

Written on
May 10th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower [...] more...

Study: What Motivates Moms to Engage, Share and Make Purchases?

Written on
May 10th 2013
Author
Adotas

ADOTAS — Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action? According to PunchTab’s research, released today, you should offer them rewards. 81% of moms said they would engage more with a [...] more...

Adotas Poll: Google Affiliate Network Shutdown is Good News

Written on
April 26th 2013
Author
Mike Daly

ADOTAS – In last week’s reader poll, we asked:  ”Google Affiliate Network is closing: good, bad, or irrelevant?” The results are as follows: Good (68%). Irrelevant (23%). Bad (10%). This week’s poll question is: “Which channel do you find the most profitable for acquiring new customers: Social, Search, Email, or None of the above?” We’ll [...] more...

ADOTAS POLL: Expect Video Ad Spend to Rise This Year

Written on
April 19th 2013
Author
Mike Daly

ADOTAS — In our latest poll, we asked our readers? “Will you significantly increase your video ad spend this year?” Here’s the tally Yes (96%) No (4%) Our new poll question is: “Google Affiliate Network is closing: Good, bad, or irrelevant?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter addthis_url [...] more...

Adotas Poll: Facebook Will Surpass Google in Mobile Ad Space

Written on
April 12th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in mobile advertising?” The results: Yes (88%). No (12%) This week’s poll question, inspired by Adap.tv’s just-released State of the Video Industry report, is: “Will you significantly increase your video ad [...] more...

Adotas Poll: 2013 Will Be a Big Year for Programmatic Premium

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – In our most recent poll, we asked our readers, “Do you plan to do more programmatic trading of premium inventory in the coming year?” The results: Yes (98%) No (2%). Our new poll question is: “Will Facebook’s new ‘Home’ family of apps enable the company to overtake Google as the leader in [...] more...

Adotas Poll: Pinterest To Emerge As Next Big Social Marketing Site

Written on
April 1st 2013
Author
Mike Daly

ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Pinterest emerge as the next big social media marking platform this year?” The response was as follows: Yes (84%) No (16%) This week’s poll question is: “Do you plan to do more programmatic trading of premium inventory in the coming year?” We’ll publish [...] more...

Adotas Poll: Online Video Trounces Mobile Ads

Written on
March 22nd 2013
Author
Mike Daly

strong>ADOTAS – In last week’s Adotas Poll, we asked our readers: “Will Online Video or Mobile Ads show the fastest growth in 2013?” Here’s how they responded: Online Video (95%). Mobile Ads (5%). This week’s question is: “Will Pinterest emerge as the next big social media marking platform this year?” We’ll publish the results [...] more...

ADOTAS POLL: Marketers Love Facebook’s Enhanced News Feed

Written on
March 15th 2013
Author
Mike Daly

  Last week, we asked our readers: “Is Facebook’s enhanced news feed a marketer’s dream come true?” Hear’s how they responded: Yes (80%) No (20%) This week’s poll question is: “Will Online Video or Mobile Ads show the fastest growth in 2013?” We’ll publish the results next week. Subscribe to the free Adotas.com Newsletter [...] more...

Adotas Poll: Firefox Goes Nuclear on Ad Industry

Written on
March 8th 2013
Author
Mike Daly

In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against the ad industry,” as stated by IAB SVP and general counsel Mike Zaneis?” The results are as follows. Yes (56%). No (44%). This week’s poll question, more...



Spotlight

Adotas Poll: Firefox Goes Nuclear on Ad Industry In last week’s Adotas Poll, we asked our readers: ”Is the new Firefox third-party cookie policy “a nuclear first strike against [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click